The Licensing Letter

Corporate

Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI

By Gary Symons TLL Editor in Chief Welcome to the future, where your next frosty beverage was designed by an advanced, artificial intelligence bot. Soda giant Coca-Cola is making that future today, as it invites fans to try out their new AI-created beverage "to imagine what the future tastes and feels like. Coca-Cola Y3000 Zero Sugar is a new drink created by the Coca-Cola … [Read more...] about Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI

Inside Beanstalk: The Pioneer in Corporate Brand Licensing

By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing

Breaking News: J.M. Smucker Co. to Acquire Hostess Brands

By Gary Symons TLL Editor in Chief The J. M. Smucker Co. (NYSE: SJM) announced today the signing of a definitive agreement to acquire Hostess Brands, Inc. (NASDAQ: TWNK) in a $5.6 billion transaction. The planned acquisition marks a major development in the snack category of the food and beverage industry, as Hostess is among the best known brands in the sector. Smucker … [Read more...] about Breaking News: J.M. Smucker Co. to Acquire Hostess Brands

Mergers & Acquisitions: French Billionaire Buys Majority Stake in Hollywood Agency CAA

By Gary Symons TLL Editor in Chief There's been a seismic shift in the licensing industry, as French billionaire Francois-Henri Pinault has completed his acquisition of a majority stake in Creative Artists Agency. Pinault completed the acquisition through his family investment company, Artémis, which now replaces the private equity firm TPG as the majority share … [Read more...] about Mergers & Acquisitions: French Billionaire Buys Majority Stake in Hollywood Agency CAA

Aspire Goes Back to School With Expanded Collegiate Slate

By Gary Symons TLL Editor in Chief Wildbrain CPLGis expanding its collegiate brand roster with newly added representation rights for the New York-based institution Columbia University, a leader in research and higher education in the US and around the world. The agreement was developed by ASPIRE, the dedicated Corporate & Lifestyle division of WildBrain CPLG. ASPIRE … [Read more...] about Aspire Goes Back to School With Expanded Collegiate Slate

Peppa Pig Featured in Apparel Line from London’s Natural History Museum

By Allison Watkinson TLL Reporter Hasbro and the Natural History Museum are releasing a licensed Peppa Pig apparel collection available exclusively at F&F Tesco in the UK. "As we celebrate Hasbro’s 100th anniversary this year and lead into Peppa Pig’s 20th in 2024, we want to bring our littlest fans in on the fun with collaborations that foster creativity, adventure … [Read more...] about Peppa Pig Featured in Apparel Line from London’s Natural History Museum

Headspace Selected As Castell’s New Mental Health Partner

By Allison WatkinsonTLL ReporterIntermountain Health’s Castell subsidiary has partnered with Headspace to expand its on-demand mental health care offerings. Castell is a comprehensive health services company that provides analytic products and value-based care solutions to healthcare providers, payers, and organizations. Castell's new partnership with Headspace will provide … [Read more...] about Headspace Selected As Castell’s New Mental Health Partner

PBS KIDS Expands Growing Library of Podcasts

By Allison WatkinsonTLL ReporterPBS KIDS is adding new audio content to its portfolio of family-friendly podcast series for release this this fall.The new content will include an original podcast series called Jamming On The Job, a new season of The Arthur Podcast and a new series called Playdate With The Wombats!.“We’re so excited to introduce kids to fresh, fun podcasts that … [Read more...] about PBS KIDS Expands Growing Library of Podcasts

Original Donut Shop Coffee Gets a Boost From Cinnamon Toast Crunch

By Allison Watkinson TLL Reporter Keurig Dr Pepper and General Mills have launched a new co-branded product that combines The Original Donut Shop Coffee brand with Cinnamon Toast Crunch. "At the heart of our brand lies the passion for inspiring consumers to discover uniquely delicious coffees, and The Original Donut Shop Coffee Cinnamon Toast Crunch One Step Latte … [Read more...] about Original Donut Shop Coffee Gets a Boost From Cinnamon Toast Crunch

Dunkin’ Donuts Dips Into Spiked Coffees and Teas

By Gary Symons TLL Editor in Chief Dunkin' has taken another step into the alcoholic beverage market with new Spiked Coffees and Iced Teas. Dunkin' previously worked with Harpoon Brewery to create a line of beers containing either actual donuts or coffee. Now, the donut chain has gone back to its caffeinated roots, announcing a line of Dunkin’ Spiked Iced Coffees and Iced … [Read more...] about Dunkin’ Donuts Dips Into Spiked Coffees and Teas