The Licensing Letter

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Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO. The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models. As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of … [Read more...] about Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

Agencies: Battersea Extends Licensing Agreement with The Point.1888

By Allison Watkinson TLL Reporter The British animal welfare charity Battersea has extended its licensing representation agreement with The Point.1888. The Point.1888 is a retail-focused brand extension agency that helps its clients boost revenue and consumer engagement through licensed products. “We are delighted to continue our valued relationship with The … [Read more...] about Agencies: Battersea Extends Licensing Agreement with The Point.1888

TheSoul Publishing Hires Three Agencies for Global Licensing

By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing

Pacific Swell Secures Multiple Licensees for VP Racing Fuels

By Allison Watkinson TLL Reporter VP Racing Fuels and its exclusive licensing agency Pacific Swell Brands have secured several new licensees for the motorsports brands' merchandising program. VP Racing is a manufacturing company known for creating high-performance fuel for land, water and air-based motorsports vehicles. In addition to its professional racing products, VP … [Read more...] about Pacific Swell Secures Multiple Licensees for VP Racing Fuels

Licensing Survey: We Want to Hear From You For 2023 Licensing Survey

By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey

The Light Fund Donates Funds For Turkey/Syria Earthquake Relief

By Allison Watkinson TLL Reporter The UK-based licensing industry charity The Light Fund is donating 5,000 Euros to the DEC Turkey Syria Earthquake Appeal. The Light Fund is a UK-based charity run by members of the licensing industry. The Disaster Emergency Committee appeal was set up following Monday’s earthquakes in Turkey and Syria, where over 21,000 people are now … [Read more...] about The Light Fund Donates Funds For Turkey/Syria Earthquake Relief

Who’s News: Insights Family Announces Appointment of New Chief Growth Officer

By Allison Watkinson TLL Reporter Markets intelligence company The Insights Family has appointed sales specialist Tom Williams as its new chief growth officer. The Insights Family is a global market intelligence company that provides real-time data on the attitudes, behaviors, and consumption patterns of kids, parents, and families. “I met Tom in April 2021, and have … [Read more...] about Who’s News: Insights Family Announces Appointment of New Chief Growth Officer

Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia

By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola is releasing a new limited edition flavor called Coca-Cola Move, in collaboration with Grammy-award winning singer Rosalía. The release of Move follows other, similar limited edition launches including Starlight, Byte and Dreamworld. Unlike earlier flavors based on Coke, Move and its predecessors don't have a … [Read more...] about Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia

The BAGuette: Panera’s Purse for Fashionistas and Foodies

By Gary Symons TLL Editor in Chief I don't know about you, but whenever I'm at Fashion Week, I always wish I could pull a Green Goddess Caprese Melt sandwich out of my purse, and just chow down. Well, that dream has become a reality. The sandwich chain Panera has just launched a new purse cleverly called The BAGuette which is perfectly sized to house it's new Toasted … [Read more...] about The BAGuette: Panera’s Purse for Fashionistas and Foodies