By Allison Watkinson TLL Reporter Point Reyes Farmstead has partnered with Golden State Cider for a collaborative retail campaign called Ciders & Sliders. The Ciders & Sliders campaign includes a wide variety of activations like in-store retail promotions, live experiences, digital content, sweepstakes, chef-created recipes and more. Taking place throughout … [Read more...] about Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
Corporate
Licensing Roundup: Wendy Gets Spicy, Bob Marley Sandals, and More
Wendy’s & Takis Turn Up the Heat Wendy’s and Takis have teamed up for a bold new menu item, the Takis Fuego Meal, which launches June 20 in the U.S. and June 30 in Canada. The centerpiece is a spicy chicken sandwich made with a classic filet, Takis Fuego hot chili pepper & lime-flavored tortilla chips, chili-lime sauce, creamy corn spread, cheddar cheese sauce, and … [Read more...] about Licensing Roundup: Wendy Gets Spicy, Bob Marley Sandals, and More
Products of Change Highlighted Sustainability at Licensing Expo
By Kathryn Brand Editor, Products of Change The Products of Change team was out in full force at Expo, between holding the fort at our booth showcasing the UN’s 17 SDGs and how are members are activating them, to walking the show floor, attending meetings, and hosting panel sessions on the main stage and Networking Hub. With so many engaged attendees coming by the stand to … [Read more...] about Products of Change Highlighted Sustainability at Licensing Expo
Bulldog Named Pinch of Nom’s Licensing Agent
By Allison Watkinson TLL Reporter The Bulldog Licensing agency has been appointed to manage Pinch of Nom's licensing program in the UK and Ireland. Pinch of Nom (PON) is a healthy eating blog and recipe brand that was launched in 2016 by Kate and Kay Allinson. The UK-based culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Bulldog Named Pinch of Nom’s Licensing Agent
Albanese World’s Best Names Surge Brands as Licensing Agent
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Albanese Confectionery Group to serve as the global licensing agent for their Albanese World’s Best candy brand. Through the exclusive representation partnership, Surge Brands is developing a licensing program that is designed to expand Albanese World’s Best into new categories and retail markets … [Read more...] about Albanese World’s Best Names Surge Brands as Licensing Agent
Expo Wrap-up: Licensing Industry Unites After a Solid Year of Growth
Gary Symons TLL Editor in Chief Licensing Expo 2025 concluded this week in Las Vegas, drawing more than 12,000 industry professionals from around the world. This year's Expo highlighted the continued momentum of the global licensing industry, which grew by $13 billion in the past year. Organized by Informa Markets' Global Licensing Group and sponsored by Licensing … [Read more...] about Expo Wrap-up: Licensing Industry Unites After a Solid Year of Growth
Expo Roundup: Deals and Events From the 2025 Licensing Expo
Compiled by TLL Staff Tariff Turbulence and Retail Trends Headline Licensing Expo The first two days of Licensing Expo 2025 in Las Vegas spotlighted the continued uncertainty surrounding global tariffs and their impact on the consumer products industry. While some recent tariff news suggests easing may be on the horizon, concerns remain high among brand owners, … [Read more...] about Expo Roundup: Deals and Events From the 2025 Licensing Expo
Big League Chew Swings for the Fences with IMG Licensing
By Allison Watkinson TLL Reporter Big League Chew has signed a multi-year agreement with IMG Licensing that names the agency as its exclusive global licensing representative. Under the terms of the agreement, IMG Licensing will work to expand the brand across the globe with new licensed products and experiences. The agency will use the chewing gum brand's … [Read more...] about Big League Chew Swings for the Fences with IMG Licensing
Licensing International Announces 2025 Hall of Fame Inductees
TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The … [Read more...] about Licensing International Announces 2025 Hall of Fame Inductees
Expo News: Global Brand Licensing Sales Reach $369.6 Billion in 2024
By Gary Symons TLL Editor in Chief (Photo credit: Licensing International) Global sales of licensed products and services grew by 3.7% to $369.6 billion in 2024, according to a summary of Licensing International’s 2025 Global Licensing Industry Study. The findings were announced this week ahead of the Licensing Expo in Las Vegas, with Licensing International President Maura … [Read more...] about Expo News: Global Brand Licensing Sales Reach $369.6 Billion in 2024