By Gary Symons TLL Editor in Chief A new partnership shows actress Jennifer Garner emerging as a top financial supporter of the National Women's Soccer League. Garner is already a key investor in the NWSL team Angel City FC, and has now announced a new collaboration with the team through her children's nutrition company Once Upon A Farm. The football club and Once … [Read more...] about Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
Food and Beverages
Chupa Chups Announces Beautiful Partnership With The Ugly Duck
By Gary Symons TLL Editor in Chief Perfetti Van Melle Licensing just announced a new partnership with The Ugly Duck, melding the playfulness of Chupa Chups with the innovative design of TUD. The collaboration is intended to celebrate the fusion of nostalgia and contemporary design, creating collectibles that evoke the joy of childhood. Based in Dubai, The Ugly Duck … [Read more...] about Chupa Chups Announces Beautiful Partnership With The Ugly Duck
John Soules and Mike’s Hot Honey Bringing Some Sweet Heat
By Allison Watkinson TLL Reporter John Soules Foods has partnered with the nation’s #1 hot honey brand, Mike’s Hot Honey®, to create its new Hot Honey BBQ Chicken Bites. John Soules Foods is a leading national producer of ready-to-eat and ready-to-cook chicken and beef products and is the #1 producer of chicken and beef fajitas in the U.S. Mike's Hot Honey is … [Read more...] about John Soules and Mike’s Hot Honey Bringing Some Sweet Heat
BEAM Be Amazing Introduces Dole Whip Inspired Health Supplements
By Allison Watkinson TLL Reporter The BEAM Be Amazing health brand has expanded its partnership with Dole Food Company to introduce Dole Whip flavored powder supplements. The new co-branded supplement line includes a Dole Whip Strawberry Vegan Protein Powder and a Dole Whip Pineapple Pre-Workout Powder. "With the success of our first flavor collaboration with Dole, our … [Read more...] about BEAM Be Amazing Introduces Dole Whip Inspired Health Supplements
Tesco Unveils Online Shop to Compete With Amazon in the UK
By Gary Symons TLL Editor in Chief The British supermarket giant Tesco is taking on Amazon, opening an online marketplace to sell a wide variety of products. While Tesco is primarily a grocer, the online shop will be selling things you wouldn't normally see in the grocery aisles, from furniture to toys, appliances to clothing. The Tesco shop has already put up roughly … [Read more...] about Tesco Unveils Online Shop to Compete With Amazon in the UK
Forget Diet Soda: WeightWatchers Offers ‘Diet Wine’
By Allison Watkinson TLL Reporter The Traces wine brand has created a new wine collection in collaboration with WW International for distribution in Ireland and the UK. Part of the DrinkWell group, Traces is an eco-friendly and low-calorie wine brand that specializes in creating high-quality products that use natural ingredients and sustainable grape cultivation methods. The … [Read more...] about Forget Diet Soda: WeightWatchers Offers ‘Diet Wine’
Licensed Star Wars Oreo Cookies Rocket into Retail Market
By Allison Watkinson TLL Reporter Mondelēz International's Oreo brand is releasing officially licensed Star Wars Oreo Cookies in collaboration with Lucasfilm. The special-edition Star Wars Oreo Cookie collaboration includes two variations for the dark side and light side factions of the Star Wars science-fiction franchise. "Pairing two tremendously loved communities to launch … [Read more...] about Licensed Star Wars Oreo Cookies Rocket into Retail Market
Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
By Gary Symons TLL Editor in Chief Top global pizza brand Domino's has selected Brand Central LLC as its first ever exclusive licensing agency for the United States market. Brand Central is not only a TLL Top 5 global licensing agency, but is also one of the Big Three when it comes to food and beverage licensing. It will now partner with Domino's to extend the … [Read more...] about Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
Licensing Roundup: Landslide of Deals as Expo Approaches
TLL Staff 'Tis the season for licensing deals, and this week there are too many deals to count as companies rush to put their best foot forward for the upcoming Licensing Expo in Las Vegas. Here's a quick hit list of selected deals: Dolly Parton Gets All Dolled Up With Krispy Kreme Donuts When it comes to pairing “sweets” for the first time, it doesn’t get any sweeter … [Read more...] about Licensing Roundup: Landslide of Deals as Expo Approaches
Brandgenuity to Represent Top Snack Brand Brownie Brittle
By Allison Watkinson TLL Reporter Licensing agency Brandgenuity has been selected as the exclusive licensing agency of record for Brownie Brittle, by Second Nature Brands, a national leader in snacks and treats. Brownie Brittle is America’s number one brownie snack brand, known for its rich, gourmet brownie taste with a crisp cookie crunch, perfect for on-the-go, … [Read more...] about Brandgenuity to Represent Top Snack Brand Brownie Brittle