TLL Staff Little Bites Snacks just launched a new, limited edition flavor for their muffins, inspired by Girl Scout cookies. Little Bites, which is owned by Bimbo Bakeries USA, will sell the 'Little Bites Girl Scout Toast-Yay! Muffins!' from now through July. The new muffins are full of French toast flavor and are made with real ingredients like cinnamon and maple syrup, … [Read more...] about Little Bites Launches Girl Scout-Inspired Muffins
Food and Beverages
Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
By Gary Symons TLL Editor in Chief Beverage maker Fire Brands is releasing its newest innovation, a new drink featuring the flavor of Skittles. The project is a collaboration with Fire Brands' licensing partner Mars Wrigley, which owns the Skittles Brand. The top 10 licensing agency Brand Central, which represents Mars Wrigley, brokered the agreement. Mars Wrigley, … [Read more...] about Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
By Allison Watkinson TLL Reporter Classy homewear chain Crate & Barrel is releasing a new kitchen collection with chef, host, and cookbook author Eric Adjepong. The collection, brokered by Beanstalk, was inspired by Eric’s Ghanaian roots and New York City hometown aesthetic, bringing his passion for cooking and entertaining to customers’ homes. With over 60 pieces … [Read more...] about Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
By Allison Watkinson TLL Reporter Sprouts Farmers Market is marking Women's History Month by supporting eight new Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. Sprouts is a long-term and dedicated supporter of women's sports. To date, Sprouts has executed more than 150 female athlete deals through NIL … [Read more...] about Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
By Gary Symons TLL Editor in Chief Finally, consumers can get the taste of Subway sandwiches and salads at home, thanks to a deal brokered by Broad Street Licensing Group. The agreement sees the massive Subway chain partnering with the T. Mazetti Company for a line of four signature Subway sauces that will be available in stores nationwide this month. Fans of Subway … [Read more...] about Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
By Allison Watkinson TLL Reporter Sports apparel innovator Phenom Elite is collaborating with the Kool-Aid beverage brand on the launch of Quantum Speed Cleats and VPS4 Gloves. Phenom Elite and Kool-Aid brand owner Kraft Heinz say the partnership is kicking off with two initial colorways, both inspired by Kool-Aid flavors 'Sharkleberry Fin' and 'Great Bluedini'. The … [Read more...] about Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
Steak-ummm Partners With Valen Group to Expand Into New Categories
By Gary Symons TLL Editor in Chief Steak-umm, the original "60 Second Meal," just announced a strategic partnership with Valen Group to launch an innovative brand extension program. Valen Group is an Ohio-based specialist in brand licensing, innovation and strategic marketing. They'll be working with Steak-umm, which brings its status as the "60 Second Meal," offering … [Read more...] about Steak-ummm Partners With Valen Group to Expand Into New Categories
Henley Regatta Partners With British Sparkling Wine Producer
By Allison Watkinson TLL Reporter Nyetimber has signed a five-year licensing partnership with the Henley Royal Regatta to become the Regatta’s exclusive English sparkling wine partner. Nyetimber is a British sparkling wine production company that specializes in cultivating Chardonnay, Pinot Noir, and Pinot Meunier grape varieties. The company's sparkling wine products … [Read more...] about Henley Regatta Partners With British Sparkling Wine Producer
Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive licensing agency of record for Honey Bunches of Oats, the top family brand in the Post Consumer Brands Cereal portfolio and a leading family cereal in the United States. Brandgenuity will explore extending the mega brand into snack bars, baked goods (breads, muffins, cookies), on-the-go … [Read more...] about Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle