By Gary Symons TLL Editor in Chief Heinz and Kate Spade New York have just unveiled a limited edition collection handbags and apparel, just in time for summer. As backyard grills heat up this season, Heinz and Kate Spade are adding a little spice with a delicious new global partnership, brokered by Kraft Heinz exclusive licensing agency, Brand Central. Since its launch in … [Read more...] about Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
Corporate
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
By Gary Symons TLL Editor in Chief The hilariously named swimsuit brand Budgy Smugglers is bringing out a new line based on the famed London Underground, or 'Tube'. The Budgy Smugglers announced they've gone Underground in a new partnership with Transport for London, releasing three new swim suits with imagery from the Tube. Inspired by the London Underground’s iconic … [Read more...] about Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
By Allison Watkinson TLL Reporter Saputo USA (SUSA) has debuted a licensed Montchevre goat cheese collaboration with Mike's Hot Honey at the Specialty Food Association’s Summer Fancy Food Show. Created in 2010 by Mike Hurtz, Mike's Hot Honey is an American condiment brand that uses 100% pure honey infused with real chili peppers. Mike initially sold the condiment in … [Read more...] about Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
McDonald’s Loses ‘Battle of the Macs’ to Irish Burger Chain
By Gary Symons TLL Editor in Chief The Supermac's takeout chain from Ireland recently won a lengthy David vs. Goliath trademark battle against burger chain giant McDonald's. While Supermac's is certainly a local success, it certainly doesn't have the financial and legal oomph of McDonald's Restaurants, which retains the title as the world's largest takeout … [Read more...] about McDonald’s Loses ‘Battle of the Macs’ to Irish Burger Chain
Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
By Allison Watkinson TLL Reporter Swizzels and the retail chain One Stop are selling pin badges based on Love Hearts candies to raise funds for the Alzheimer's Society. The deal, which was brokered by Blonde Sheep Licensing and Louis Kennedy, will see six pin badge designs being sold through One Stop locations. One Stop is a convenience store chain in the UK with … [Read more...] about Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
By Gary Symons TLL Editor in Chief A new partnership shows actress Jennifer Garner emerging as a top financial supporter of the National Women's Soccer League. Garner is already a key investor in the NWSL team Angel City FC, and has now announced a new collaboration with the team through her children's nutrition company Once Upon A Farm. The football club and Once … [Read more...] about Jennifer Garner’s Once Upon A Farm Partners With Angel City FC
Chupa Chups Announces Beautiful Partnership With The Ugly Duck
By Gary Symons TLL Editor in Chief Perfetti Van Melle Licensing just announced a new partnership with The Ugly Duck, melding the playfulness of Chupa Chups with the innovative design of TUD. The collaboration is intended to celebrate the fusion of nostalgia and contemporary design, creating collectibles that evoke the joy of childhood. Based in Dubai, The Ugly Duck … [Read more...] about Chupa Chups Announces Beautiful Partnership With The Ugly Duck
Authentic Brands Signs Key eCommerce Deal With Cart.com
By Gary Symons TLL Editor in Chief Retail giant Authentic Brands Group has just signed a major strategic agreement with Cart.com for marketing and ecommerce services. Cart.com is a leading provider of unified commerce and logistics solutions, which enable merchants to sell and fulfill wherever their customers are. Through the partnership, Cart.com will provide … [Read more...] about Authentic Brands Signs Key eCommerce Deal With Cart.com
John Soules and Mike’s Hot Honey Bringing Some Sweet Heat
By Allison Watkinson TLL Reporter John Soules Foods has partnered with the nation’s #1 hot honey brand, Mike’s Hot Honey®, to create its new Hot Honey BBQ Chicken Bites. John Soules Foods is a leading national producer of ready-to-eat and ready-to-cook chicken and beef products and is the #1 producer of chicken and beef fajitas in the U.S. Mike's Hot Honey is … [Read more...] about John Soules and Mike’s Hot Honey Bringing Some Sweet Heat