The Licensing Letter

Corporate

Kole Imports Creates Market for Your Excess Products

By Gary Symons TLL Editor in Chief Most of the time, The Licensing Letter writes about the licensing deals that go well and succeed. But, what happens when a product doesn’t succeed, and your company or client ends up with thousands of consumer products that can’t be sold through your retail network? That’s where Kole Imports comes in, as a company that buys up excess … [Read more...] about Kole Imports Creates Market for Your Excess Products

Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products

By Allison Watkinson TLL Reporter Taco Bell has made a major move in its retail food product division, appointing Kraft Heinz as its primary manufacturer. It's also a big deal even for a food and beverage giant like Kraft Heinz, which is doubling down hard on the Mexican cuisine category. The partners say the goal is to provide more consumers the opportunity to enjoy Taco … [Read more...] about Kraft Heinz Becomes Primary Manufacturer for Taco Bell Retail Products

Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart

By Gary Symons TLL Editor in Chief Kansas City Chief's star tight end Travis Kelce—aka Taylor Swift's boyfriend—has a new line of frozen BBQ dinners at Walmart. Kelce is said to love Kansas City barbecue almost as much as certain pop stars, as it's rumored he can often be found at Joe’s Kansas City Bar-B-Que enjoying the burnt ends or meat-packed Z-Man … [Read more...] about Travis Kelce Scores With Frozen BBQ Meal Entrees at Walmart

Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal

By Gary Symons TLL Editor in Chief The Ferrara Candy Company says it has reached an agreement to acquire the Jelly Belly Candy Company through its holding company CTH Invest. “Our dedication to creating high-quality, innovative sugar confections for the world and our deep relationships with retailers aligns perfectly with the Jelly Belly track record and passion for … [Read more...] about Ferrara Candy Company to Acquire Jelly Belly in Sweet Deal

Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit

By Gary Symons TLL Editor in Chief Walmart is offering a Lemonade Stand Starter Kit to allow kids to follow in the footsteps of lemonade entrepreneur Mikhaila Ulmer. Ulmer is a legendary young enterpreneur who started a lemonade stand in her front yard in Austin, Texas in 2009, when she was only four years old. She has since grown the business to a national brand with … [Read more...] about Fashion Angels, Me & The Bees Launch Lemonade Stand Starter Kit

Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar

TLL Staff The licensing agency Asembl has brought the classic Australian brands Menz Violet Crumble and Bulla together for a new ice cream product.  Menz says the resulting Violet Crumble ice cream is not only “earth shatteringly delicious,” but is also a taste of Aussie nostalgia.  “When we were looking for a partner to help bring this Violet Crumble product to life, … [Read more...] about Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar

JCPenney Launching Mexican Cookery Set With Chef Jenny Martinez

By Gary Symons TLL Editor in Chief The retail chain JCPenney is offering a new collection of Mexican-inspired cookware developed in partnership with chef Jenny Martinez. The affordable new collection, called Mesa Mia is now available in JCPenney stores and online. “JCPenney is more than a department store for me,” Martinez said. “Growing up, my mom would always take us … [Read more...] about JCPenney Launching Mexican Cookery Set With Chef Jenny Martinez

Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores

KRAFT Mac & Cheese leads Van Leeuwen’s lineup of seven brand new flavors for winter. By Gary Symons TLL Editor in Chief Van Leeuwen Ice Cream is bringing back the frozen, cheesy goodness of its KRAFT Mac & Cheese ice cream this month in a deal brokered by the Kraft Heinz licensing agency Brand Central, LLC. The NYC-born brand is known for its … [Read more...] about Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores

Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats

By Allison Watkinson TLL Reporter Bokksu has created a limited-edition advent calendar gift box for the holiday season called the Japan Wonderland Advent Calendar. Bokksu is a direct-to-consumer retail company that offers curated selections of traditional Japanese snacks, gifts, and home wares. The products that Bokksu offers are sourced through licensing partnerships … [Read more...] about Bokksu Unveils Advent Calendar Brimming With Licensed Japanese Treats

Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation

By Gary Symons TLL Editor in Chief National Wildlife Federation mascot Ranger Rick is back, with a new collection of apparel courtesy of The Landmark Project. The Landmark Project is working with the National Wildlife Federation to launch a sustainable collection of graphic tees, sweatshirts, headwear, and accessories that reintroduces a beloved childhood hero, Ranger … [Read more...] about Ranger Rick Returns in Landmark Collaboration With National Wildlife Federation