TLL Staff The venerable cookwear brand Revere Ware is bringing its line of durable cooking products to the Chinese market. Brand owner Full Sail IP Partners says the expansion is being achieved through a licensing deal with Revere (Shanghai) Enterprise Development Ltd. "Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture," … [Read more...] about Revere Ware Bringing Its Classic American Cookware to China
Corporate
Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo
TLL Staff As if Las Vegas isn't sunny enough, the endless summer brand Panama Jack just announced its plans to cruise the halls at Licensing Expo. Panama Jack launched as a producer of high end sun tan product, literally starting in 1974 by selling tanning oil to lifeguards from a 1963 surf van! Now celebrating 50 years of sun-soaked memories, Panama Jack says it's … [Read more...] about Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo
Download Latest Edition of TLL Licensing Agency Guide … For Free!
By TLL Staff The second edition of the 2024 TLL Licensing Agency Guide is now available for free download at THIS LINK! The guide includes information on the world's top 20 licensing agencies, ranked by sales of licensed revenue, but also includes listings and contact numbers for qualified licensing agencies of all sizes, from around the world, and working in a variety of … [Read more...] about Download Latest Edition of TLL Licensing Agency Guide … For Free!
Kartoon Studios Launches Amazon Storefront for the Stan Lee Universe
By Allison Watkinson TLL Reporter Kartoon Studios has launched a dedicated Amazon storefront for the Stan Lee Universe using the Meteor web3 development platform. Founded in 2023 by Daniel Kim, the Meteor web3 platform is a start-up ecommerce and metaverse company that focuses on using AI technology to create virtual fan-focused communities for brands and content creators. The … [Read more...] about Kartoon Studios Launches Amazon Storefront for the Stan Lee Universe
Transport for London Launches Specialty Collection with Beer52
By Allison Watkinson TLL Reporter Transport for London and Beer52 have launched a collaborative beer collection inspired by the city's craft brewing scene and transportation network. Facilitated by IMG on behalf of Transport for London (TfL), the licensing partnership includes 16 unique beer varieties, a special-edition of Beer52's Ferment magazine and an exclusive London Craft … [Read more...] about Transport for London Launches Specialty Collection with Beer52
J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!
Smucker signs Brand Central as Licensing Agency Partner for Food, Beverage, Pet Products and Merchandise in North America By Gary Symons TLL Editor in Chief The J.M. Smucker Co. has just signed Brand Central as its exclusive licensing agency for North America. Smucker is a venerable and hugely successful food and pet product brand that is best known for its Jif … [Read more...] about J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!
Little Bites Launches Girl Scout-Inspired Muffins
TLL Staff Little Bites Snacks just launched a new, limited edition flavor for their muffins, inspired by Girl Scout cookies. Little Bites, which is owned by Bimbo Bakeries USA, will sell the 'Little Bites Girl Scout Toast-Yay! Muffins!' from now through July. The new muffins are full of French toast flavor and are made with real ingredients like cinnamon and maple syrup, … [Read more...] about Little Bites Launches Girl Scout-Inspired Muffins
IHOP Springs into Action with New Licensed Menu Items
By Allison Watkinson TLL Reporter IHOP is launching several licensed menu offerings this spring in collaboration with beverage and entertainment brands such as Pepsi, Silk and Sonic the Hedgehog. The IHOP x PepsiCo licensing collaboration includes an exclusive relaunch of Pepsi's limited-edition Maple Syrup Cola as both a beverage and ice cream float at participating IHOP … [Read more...] about IHOP Springs into Action with New Licensed Menu Items
Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
Who’s News: Movado Group Selects New President for North American Sales Division
By Allison Watkinson TLL Reporter Movado Group has appointed Debbie Forman-Pavan as its new president of sales for North America. In her new role, Forman-Pavan will be responsible for leading all of the Movado Group's avenues of sales across North America. She will also be responsible for supporting the company's existing business endeavors throughout the region, as well as … [Read more...] about Who’s News: Movado Group Selects New President for North American Sales Division