By Gary Symons TLL Editor in Chief It's a tough time for brands who depend on their customers' steadfast loyalty to keep the revenue flowing. Two major trends have erupted over the past four years that are straining the relationship of trust and loyalty between brands and their followers. And both of those trends are coming to a head this year. One of them is a … [Read more...] about Analysis: Brands Are Losing Customers. Here’s How to Win Them Back.
Corporate
It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
By Gary Symons TLL Editor in Chief In a juicy move shaking up the beverage aisle, The Jel Sert Company has teamed up with smoothie giant Jamba to launch Jamba Singles To Go!, a new line of powdered drink sticks inspired by Jamba’s iconic smoothie flavors. This collaboration marks Jamba’s first foray into the fast-growing stick-pack drink category, delivering the brand’s … [Read more...] about It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
TLL Staff Photo Courtesy of DB Foods Top British meat wholesaler DB Foods has partnered with WeightWatchers to launch a new range of ready-to-cook protein products aimed at health-conscious consumers. The collaboration marks a move by both companies to meet growing consumer demand for convenient, nutritious meal options. The WeightWatchers-branded line, developed in … [Read more...] about WeightWatchers and DB Foods Partner on Some Lean and Mean Protein
Rich Products and Hometown Foods Sweeten Deal with Funfetti Cake
By Allison Watkinson TLL Reporter Rich Products and Hometown Foods are expanding their lineup of Funfetti dessert solutions with a pre-made cake layer for in-store bakeries. Fully baked with Funfetti's birthday cake flavor and candy bits, the licensed cake layer is designed to help bakeries deliver custom creations with ease. This new offering expands Rich's existing … [Read more...] about Rich Products and Hometown Foods Sweeten Deal with Funfetti Cake
CAA Tapped to Expand Anheuser-Busch Global Licensing Program
TLL Staff CAA Brand Management has been named the global licensing agency for Anheuser-Busch, expanding its longtime relationship with the brewing giant. The announcement signals a renewed push to take Anheuser-Busch’s brand portfolio beyond the beer aisle, and into a frothy mix of consumer product categories around the world. As part of the agreement, CAA Brand Management … [Read more...] about CAA Tapped to Expand Anheuser-Busch Global Licensing Program
Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
By Allison Watkinson TLL Reporter Duke's Mayonnaise and Chef Mason Hereford have launched a co-branded kitchen tool set inspired by Hereford's Turkey and the Wolf restaurant. "This collab has been a longtime coming," said Hereford. "Duke's is not just my go-to mayo, it's an essential ingredient in my kitchen. As a standalone, I slather it on tomato sandwiches and dip … [Read more...] about Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
The Brands and Categories Being Hit by ‘Liberation Day’ Tariffs
By Gary Symons TLL Editor in Chief Stock markets are in free fall globally, while top brands grapple with the fallout of new US trade tariffs announced by President Donald Trump on April 2. The tougher than expected tariffs are expected to impact on several sectors crucial to the global licensing industry, including the categories of toys, consumer electronics, … [Read more...] about The Brands and Categories Being Hit by ‘Liberation Day’ Tariffs
Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri's Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company's sparkling drink varieties, the Guy Fieri … [Read more...] about Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
By Gary Symons TLL Editor in Chief For many children facing hospital stays, playtime often takes a backseat to medical treatments, but thanks to a generous initiative from The Toy Foundation, play is making a comeback in pediatric care. The philanthropic arm of The Toy Association has awarded $405,000 to 23 children’s hospitals and health systems across the U.S., funding … [Read more...] about Toy Foundation Grants $405,000 to Bring Power of Play to Pediatric Patients
McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch
By Allison Watkinson TLL Reporter McIlhenny Co. and T. Marzetti have teamed up for a collaborative Marzetti ranch dressing that is seasoned with Tabasco Brand hot sauce. The licensing agreement with T. Marzetti was facilitated by IMG Licensing on behalf of the McIlhenny Company's Tabasco Brand. The collaborative partnership is designed to bring the flavor of Tabasco's … [Read more...] about McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch