By Gary Symons TLL Editor in Chief Brandgenuity says it will be "spicing things up with KFC," as they have been named the brand’s exclusive licensing agency in the US. The agency says this partnership sets the stage to expand KFC’s licensing program, turning the brand’s legendary heritage and brand assets into new, innovative products that will delight fans. KFC was a … [Read more...] about Brandgenuity Lands ‘Finger Lickin’ Good’ Contract With KFC
Corporate
McDonald’s and Pokémon Launch Happy Meal Partnership
By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership
Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
By Gary Symons TLL Editor in Chief Products of Change (POC) is set to lead conversations on sustainability at the upcoming Spring Fair in the UK, and has announced a new partnership with the Federation of Sports and Play Associations (FSPA). Celebrating its 75th anniversary, the Spring Fair, a premier UK retail trade event, will take place from February 2–5, 2025, at … [Read more...] about Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
Black+Decker Enters Smart TV Sector in India
By Gary Symons TLL Editor in Chief Black+Decker, a brand best known for tools and appliances, is now offering Smart TVs through a partnership with India's Indkal Technologies. “With over 100 years of innovation, BLACK+DECKER continues to expand its portfolio to meet the needs of our evolving consumers,” said Amit Datta, Commercial Director Licensing, Stanley Black … [Read more...] about Black+Decker Enters Smart TV Sector in India
POC Conference 2025 Set to Showcase an Industry Striving for Change
Article Submitted The date is now set for the 2025 Products of Change Conference on November 5, when once again the brand and licensing industry will gather to curate and secure the sustainable future of business. Early bird tickets are available now for a limited time until February 28. The 2024 Conference saw record-breaking attendance, a dynamic and diverse line … [Read more...] about POC Conference 2025 Set to Showcase an Industry Striving for Change
Chicken of the Sea and McCormick Launch Flavorful Tuna Packages
By Allison Watkinson TLL Reporter Chicken of the Sea has partnered with Old Bay and McCormick to add two new varieties to its Wild Caught Light Tuna packets. The licensed Chicken of the Sea Light Tuna packets are designed to offer new flavor options for fans of the company's existing collection of on-the-go seafood products. The new additions to the Chicken of the … [Read more...] about Chicken of the Sea and McCormick Launch Flavorful Tuna Packages
Omaha Steaks Names Global Icons as Licensing Representative
By Allison Watkinson TLL Reporter The Global Icons agency has signed a partnership with Omaha Steaks to develop a multi-category licensing program based on the gourmet food brand. Per the terms of the agreement, Global Icons will work to expand Omaha Steaks by securing licensing partnerships with brands across multiple product categories. The licensing program will … [Read more...] about Omaha Steaks Names Global Icons as Licensing Representative
Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions
TLL Staff Prime Brands Group has announced an exclusive partnership with the Sharper Image brand. Prime Brands is a leader in brand licensing in the premium technology sector, while Sharper Image is a well-known developer of consumer technology products. The companies announced in the days leading up to the CES conference a new agreement that grants Prime Brands Group … [Read more...] about Prime Brands Partners with Sharper Image to Launch Innovative Tech Solutions
Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme and Kellanova have launched a partnership for a licensed doughnut collection inspired by the Pop-Tarts brand. Available for a limited time, the Krispy Kreme Crazy Good collection features three doughnut varieties based on Pop-Tarts Frosted Strawberry, Frosted Chocolate Fudge and Frosted Brown Sugar Cinnamon. “Krispy … [Read more...] about Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
Luxury Market Shakeup as Saks Acquires Neiman Marcus
By Gary Symons TLL Editor in Chief Photo by Arnaud Denise Saks Global has finalized its acquisition of the Neiman Marcus Group (NMG) in a transaction valued at $2.7 billion, consolidating some of the most prestigious names in luxury retail under one corporate umbrella. The combined portfolio now includes Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, and Saks OFF 5TH. … [Read more...] about Luxury Market Shakeup as Saks Acquires Neiman Marcus