By Allison Watkinson TLL Reporter Mondelēz International has partnered with Nintendo for the release of limited-edition Super Mario-themed Oreo cookies. The limited-edition Oreo x Super Mario cookies feature 16 designs based on heroes, villains and power-ups from the Super Mario entertainment franchise. Each Oreo cookie pack will include a random assortment of the … [Read more...] about Licensing Deal Combines Super Mario With Super Oreos
Corporate
Authentic Brands Receives Half-Billion Dollar Investment
By Gary Symons TLL Editor in Chief The global brand owner Authentic Brands Group announced it received a $500M investment from its current investor General Atlantic. The global growth equity firm has now invested roughly $2 billion in Authentic. General Atlantic first invested in Authentic Brands in 2017, and while it cashed out on its initial investment, the company … [Read more...] about Authentic Brands Receives Half-Billion Dollar Investment
Catch the Hottest Licensing Trends With The Lightning Report
Trends at the Speed of Lightning: Brand Central and The Licensing Letter (TLL) Partner for New Trend Service The award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report. Arriving as a monthly … [Read more...] about Catch the Hottest Licensing Trends With The Lightning Report
Invisible Universe Seeks More Visibility Through Segal Licensing
Invisible Universe, an internet-first animation studio known for its popular social media-based animated franchises, has announced the appointment of Segal Licensing as its Licensing Agent for the U.S. and Canada. Often referred to as the "Pixar of the internet," Invisible Universe has gained a massive following and high demand for its animated properties, such as Qai Qai, … [Read more...] about Invisible Universe Seeks More Visibility Through Segal Licensing
Paris Baguette Cooks Up Licensing Deal With Lavazza
The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza
Licensing Expo Reports 13% Increase in Attendees
By Gary Symons TLL Editor in Chief The numbers are out, and Licensing Expo is reporting the 2023 trade show has been the most successful in years, growing 13%. That news came as a bit of a surprise to me, as my impression on the show floor was that it seemed less crowded than last year. However, Expo's official tally of unique visitors to the trade show floor showed … [Read more...] about Licensing Expo Reports 13% Increase in Attendees
Licensing Awards and Licensing Expo Wrap
By Gary Symons TLL Editor in Chief I just got back from Licensing Expo after a cancelled flight and a 24-hour nightmare marathon flight from Las Vegas to Vancouver (Thanks Air Canada!), but my head is still buzzing from all the excitement of the world's largest licensing show. Licensing Expo appeared to be smaller this year, but the deal flow was going hot and heavy, … [Read more...] about Licensing Awards and Licensing Expo Wrap
Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal
By Allison WatkinsonTLL ReporterEarthbound Brands has secured a licensing partnership between Carnation Breakfast Essentials and Girl Scout Cookies for Thin Mints and Coconut Caramel flavored nutritional drinks. Earthbound Brands is a full-service brand management, product development, and licensing agency.The agency brokered the licensing deal with Carnation Breakfast … [Read more...] about Earthbound Expands Girl Scouts Program with Carnation Breakfast Essentials Deal
Compass Coffee Talk Podcast to Feature A Dozen Cousins CEO Ibraheem Basir
By Allison WatkinsonTLL ReporterThe Compass Coffee Talk podcast has secured a guest appearance from Ibraheem Basir, the founder and CEO of sustainable food brand A Dozen Cousins. Hosted by Bill Capsalis and Steven Hoffman, Compass Coffee Talk features conversations with executives from the natural and eco-friendly CPG (consumer packaged goods) industry. The information provided … [Read more...] about Compass Coffee Talk Podcast to Feature A Dozen Cousins CEO Ibraheem Basir
Who’s News: The WiT Foundation Welcomes Five New Board Members
By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment (WiT) has appointed five new members to its board of directors. The WiT Foundation provides women with resources and opportunities related to the consumer products, licensing and entertainment industries. The WiT nonprofit organization provides this support through events, education, and … [Read more...] about Who’s News: The WiT Foundation Welcomes Five New Board Members