By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
Corporate
The Light Fund Donates Funds For Turkey/Syria Earthquake Relief
By Allison Watkinson TLL Reporter The UK-based licensing industry charity The Light Fund is donating 5,000 Euros to the DEC Turkey Syria Earthquake Appeal. The Light Fund is a UK-based charity run by members of the licensing industry. The Disaster Emergency Committee appeal was set up following Monday’s earthquakes in Turkey and Syria, where over 21,000 people are now … [Read more...] about The Light Fund Donates Funds For Turkey/Syria Earthquake Relief
Who’s News: Insights Family Announces Appointment of New Chief Growth Officer
By Allison Watkinson TLL Reporter Markets intelligence company The Insights Family has appointed sales specialist Tom Williams as its new chief growth officer. The Insights Family is a global market intelligence company that provides real-time data on the attitudes, behaviors, and consumption patterns of kids, parents, and families. “I met Tom in April 2021, and have … [Read more...] about Who’s News: Insights Family Announces Appointment of New Chief Growth Officer
Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia
By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola is releasing a new limited edition flavor called Coca-Cola Move, in collaboration with Grammy-award winning singer Rosalía. The release of Move follows other, similar limited edition launches including Starlight, Byte and Dreamworld. Unlike earlier flavors based on Coke, Move and its predecessors don't have a … [Read more...] about Coca-Cola Releases New Flavor in Partnership with Pop Star Rosalia
The BAGuette: Panera’s Purse for Fashionistas and Foodies
By Gary Symons TLL Editor in Chief I don't know about you, but whenever I'm at Fashion Week, I always wish I could pull a Green Goddess Caprese Melt sandwich out of my purse, and just chow down. Well, that dream has become a reality. The sandwich chain Panera has just launched a new purse cleverly called The BAGuette which is perfectly sized to house it's new Toasted … [Read more...] about The BAGuette: Panera’s Purse for Fashionistas and Foodies
Agencies: Borghese Taps Brentwood for Licensing Representation
By Allison Watkinson TLL Reporter Brentwood Licensing has entered a licensing representation partnership with the luxury skincare brand Borghese. Brentwood Licensing is a US-based agency that works alongside its clients to create strategic brand extensions and licensing programs. As the new licensing representative for the Borguese brand, Brentwood will be responsible … [Read more...] about Agencies: Borghese Taps Brentwood for Licensing Representation
Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts
By Allison WatkinsonTLL ReporterMorton Salt recently partnered with Stan's Donuts & Coffee for a limited-edition Salted Caramel Old Fashioned Donut.Stan's Donuts & Coffee is a U.S. restaurant chain that primarily serves freshly-made donuts, coffee, and all-day breakfast items. The Chicago locations of Stan's Donuts were initially started in 2014 through a partnership … [Read more...] about Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts
Authentic Brands Working With Global Citizen to End Extreme Poverty
By Gary Symons TLL Editor in Chief The global brands company Authentic Brands has committed to help Global Citizen's mission to End Extreme Poverty NOW. Global Citizen is the world’s largest international advocacy organization, while Authentic Brands Group is a global brand development, marketing, entertainment, and digital platform. Authentic is also the owner of many of … [Read more...] about Authentic Brands Working With Global Citizen to End Extreme Poverty
Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality
Smile Makers, a leading global sexual wellness brand, has partnered with Mumsnet, the UK’s largest online community of mothers, to launch The Whisperer, the world's first vibrator designed specifically for mothers. The product was created with the help of Mumsnet’s licensing agent, The Point.888, to tackle the taboo of mothers' sexuality and help new mothers reconnect with … [Read more...] about Smile Makers and Mumsnet Breaking the Taboo of Mothers’ Sexuality
Sesame Workshop and Amazon Work to Support Military Families
By Allison Watkinson TLL Reporter Sesame Workshop and the US Department of Defense are launching new digital resources for the Sesame Street for Military Families initiative. The new resources have been made possible with the support of Amazon Web Services. The licensed digital content features Sesame Street characters as they highlight self-care strategies for … [Read more...] about Sesame Workshop and Amazon Work to Support Military Families