By Allison Watkinson TLL Reporter Just Born Quality Confections has launched several new Peeps licensing partnerships for the 2025 Easter holidays. "We love finding new ways to bring the magic of Peeps beyond the candy aisle, and this year's collaborations are some of our most exciting yet," said Peeps brand manager, Caitlin Servian. "Whether it's a nostalgic favorite or a … [Read more...] about Peeps Debuts Sweet Licensing Partnerships
Corporate
Who’s News: Freddie Lindsell Pursues Science of Licensing at Bulldog
TLL Staff Bulldog Licensing has announced the appointment of Freddie Lindsell as its new Licensing Coordinator. Freddie’s responsibilities will include supporting the team as a whole across the contract process and product approvals. This post has been created to help manage portfolio growth along with the ongoing evolution of service demands for the award-winning … [Read more...] about Who’s News: Freddie Lindsell Pursues Science of Licensing at Bulldog
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
REDCON1 and Hostess Launch Licensed Protein Partnership
By Allison Watkinson TLL Reporter Hostess Brands and REDCON1 have signed a multi-year partnership to bring Hostess' portfolio of sweet flavors to licensed protein beverages. The multi-year licensing partnership will offer a range of limited-edition products that feature flavors from popular Hostess snack brands. The company's portfolio includes well-known snack cake … [Read more...] about REDCON1 and Hostess Launch Licensed Protein Partnership
Licensed Right International and Wildlife Madagascar Team Up for Sustainable Licensing
By Allison Watkinson TLL Reporter Licensed Right International has signed an exclusive partnership with Wildlife Madagascar to develop a consumer brand inspired by Madagascar's ecosystem. Through the collaborative partnership, Licensed Right International and Wildlife Madagascar have created a portfolio of assets that will be available for license across the consumer … [Read more...] about Licensed Right International and Wildlife Madagascar Team Up for Sustainable Licensing
Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs
By Gary Symons TLL Editor in Chief The tariff hammer dropped at midnight Tuesday, and reaction on the markets was swift and brutal, as consumer confidence plummeted to an alarming low in February. That’s very bad news for the licensing industry, which relies on consumer confidence to spur discretionary spending on a wide variety of goods. That’s expected to worsen, … [Read more...] about Analysis: Licensing and Consumer Goods Industries Will Be Hard Hit by Trump Tariffs
Products of Change Names the ESCP as its New Social Impact Partner
By Allison Watkinson TLL Reporter Products of Change has partnered with the Ethical Supply Chain Program to expand access to resources for ethical and sustainable supply chains. Through the partnership, members of both not-for-profit organisations will be given access to tools that will help them create products in more socially conscious and environmentally-friendly … [Read more...] about Products of Change Names the ESCP as its New Social Impact Partner
Chef Morimoto Launches Saucy Collection with Williams Sonoma
By Allison Watkinson TLL Reporter Williams Sonoma is launching a collaborative culinary collection with Michelin-star restaurateur and Iron Chef, Masaharu Morimoto. Known as the host of Iron Chef and Iron Chef America, Masaharu Morimoto is a celebrity culinary expert who operates 24 restaurant locations around the world. He has also published two award-winning cookbooks, … [Read more...] about Chef Morimoto Launches Saucy Collection with Williams Sonoma
Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
By Allison Watkinson TLL Reporter Proprietary Variety Management and Dunford Pastry have launched a licensed dessert that is made with Cosmic Crisp branded apples. The licensed Apple Filled Pastries mark Dunford as the first U.S. retail brand to introduce a dessert that features the Cosmic Crisp apple variety. Developed by Proprietary Variety Management over 20 years … [Read more...] about Cosmic Crisp and Dunford Pastry Launch Fruitful Partnership
Home Chef Launches Two Limited-Edition Recipe Partnerships
By Allison Watkinson TLL Reporter Home Chef has launched two new licensing collaborations to bring the flavors of Ayesha Curry and SpongeBob SquarePants to its meal kits. Featured on Forbes 30 Under 30 list, Ayesha Curry is an award-winning chef, restaurateur, author, actress, producer, and entrepreneur. Her accessible approach to cooking and Sweet July lifestyle … [Read more...] about Home Chef Launches Two Limited-Edition Recipe Partnerships