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Apparel Licensing: ZARA Launches Collection Based on Hit Video Game Cuphead

The best-selling video game Cuphead will be immortalized in a new fashion collection from Zara, the Inditex Group’s popular apparel retailer. The collection is being brought out through a deal between King Features Syndicate, a… . . . read more

Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox

By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands… . . . read more

Forever 21 Tries To Enter China Market For Third Time

The fashion brand Forever 21 is rebooting its efforts to establish a presence in China, according to a story broken by Women’s Wear Daily. This is the third time Forever 21 has tried to enter… . . . read more

Aardman Announces Hilarious New License Deals

The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action… . . . read more

Who’s News: Parmar Promoted To MD Of Toymaster

Toymaster, the UK’s national association of toy stores, has promoted Yogi Parmar to the role of Managing Director. Parmar has worked with Toymaster for several years, and recently has served along with Colin Farrow as… . . . read more

Eddie Bauer Being Acquired By Authentic Brands

Retail and consumer products giant Authentic Brands and its partially owned subsidiary SPARC Group have reached an agreement to buy the outdoor clothing chain Eddie Bauer in a deal expected to close June 1. Deal… . . . read more

What Consumers Will be Looking for in a Post-COVID World

By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends… . . . read more

Beijing Lashes Out at Western Fashion Brands

WAR OF WORDS OVER HUMAN RIGHTS SPILLS OVER INTO LICENSING, AS CHINA HITS BACK AGAINST H&M, ADIDAS, NIKE, AND MORE Stung by accusations of human rights abuses in the Xinjiang region, Beijing is lashing out… . . . read more

Toys R Us Is Back in Business … Again

Big news for those in the toy and toy licensing industry, as brand management company WHP Global announced Monday it has acquired the controlling interest in Tru Kids, the parent company of Toys R Us, Babies… . . . read more

LEGO Caps Breakout Year With 13% Growth

By Gary Symons TLL Editor in Chief The LEGO Group has been on a tear throughout fiscal 2020, launching new and innovative products, signing key licensing deals, and continuing its run as one of the… . . . read more


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