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The Brand Liaison to Lead Licensing for Evenflo’s ExerSaucer Brand

The Evenflo Company announced it has appointed The Brand Liaison to lead a licensing program for its baby brand ExerSaucer. ExerSaucer has been helping parents for decades, keeping their babies safe, happy, and engaged for… . . . read more

Licensing Law: Gibson Wins Landmark Trademark Ruling For Iconic Guitar Designs

By Gary Symons TLL Editor in Chief Legendary guitar-maker Gibson has won a huge victory in a trademark case, aptly decided by a jury in Nashville, aka Music City. As a result, the court has… . . . read more

Food Licensing: Feel the Power of the MoonPie!

MoonPie brand collaborates with Finaflex and RYSE for the simultaneous national launch of MoonPie Protein products By Allison Watkinson TLL Reporter MoonPies just got better, and better for you, as LMA brokered a deal to… . . . read more

FREE Trademark Search Report

How To Do A Trademark Search Get the ultimate guide for doing a trademark search—to protect your brand, save time and money, and avoid legal conflicts, for FREE right now! Dear Licensing Professional, If you… . . . read more

Watchmaker Depancel Posts Fast Times, With Motul Inspired Watch

By Allison Watkinson TLL Reporter The racing and automotive brand Motul has launched a new luxury watch, in partnership with car-crazy watchmaker Depancel. Motul and Depancel are both companies that are connected to … and… . . . read more

Yoplait Pens Deal With Kraft-Heinz For Kool-Aid Flavored Yogurt

By Allison Watkinson TLL Reporter Yoplait has partnered with Kraft Heinz to create a limited-edition offering of Kool- Aid flavored Yoplait yogurts. The licensing deal was brokered by the Kraft Heinz exclusive licensing agency Brand… . . . read more

Game Licensing: James Bond’s Aston Martin to Race in Rocket League

By Allison Watkinson TLL Reporter The video game developer Psyonix has partnered with Metro Goldwyn Mayer and Aston Martin for the 60th anniversary of James Bond: 007. The collaboration between the three companies centers around… . . . read more

Sprayground Releases Tasty Backpacks With Jolly Rancher Theme

The fashion brand Sprayground is teaming up with Hershey’s Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy’s bright colors and bold Jolly Rancher flavors, the backpack combines the… . . . read more

Feature Report: Samsung Breaks Open New Licensing Category With Gaming Hub

By Gary Symons TLL Editor in Chief The Korean tech giant Samsung has just released a new Smart TV technology that opens the door for a new type of licensing. Samsung Electronics announced its released… . . . read more

Chick-Fil-A Launches Literary partnership with author Diane Alber

The US restaurant chain Chick-Fil-A has launched a new literary partnership for its Kids Meal program to promote diversity and kindness. The company says Chick-Fil-A is partnering with author Diane Alber to include five bestselling titles… . . . read more