The Licensing Letter

Trademarks/Brands

IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

By Allison Watkinson TLL Reporter IHOP has launched a limited-edition menu as part of a promotional licensing partnership for Warner Bros. Pictures’ new feature film, Wonka. IHOP (aka the International House of Pancakes) is a global restaurant chain that offers food and beverage items based on American cuisine. While IHOP is best known for its extensive menu of breakfast and … [Read more...] about IHOP’s Perfectly Purple Menu Inspired by Wonka Movie

Google Reaches Agreement to Pay Canadian Media For News Content

By Gary Symons TLL Editor in Chief The Canadian government and Google have just reached a landmark agreement that will see the search giant paying for news content. Canadian media outlets, including CBC News, are reporting today that Google and the federal government have resolved their dispute over the Online News Act, according to sources. CBC reports … [Read more...] about Google Reaches Agreement to Pay Canadian Media For News Content

Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video

By Gary SymonsTLL Editor in ChiefSometimes brands come up with collaborations that are just so memorable people will gladly come back to it years after the partnership is ended. That's the case for me with Morton Salt's amazing collaboration with the innovative rock band and music video producer OK Go. The band is known for their fantastical, tightly choreographed videos, … [Read more...] about Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video

Weatherbeater and Mr. Brands Sign Licensing Partnership for Home Improvement

By Allison Watkinson TLL Reporter Weatherbeater has signed an agreement that grants Mr. Brands the rights to develop and launch a range of licensed Weatherbeater paints, stains, and sundries.This new licensing collaboration is intended to leverage Weatherbeater’s reputation for durable, long-lasting weather protectant solutions with Mr. Brands' manufacturing and distribution … [Read more...] about Weatherbeater and Mr. Brands Sign Licensing Partnership for Home Improvement

Smiley and Samsung Spreading the Joy With New Collection

TLL Staff Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung. Together, they're introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized 'Smiley Face', which it has used as a … [Read more...] about Smiley and Samsung Spreading the Joy With New Collection

Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery

By Allison Watkinson TLL Reporter Punchbowl has partnered with Warner Bros Discovery for a digital invitation collection based on licensed DC Super Heroes, FRIENDS, and Harry Potter characters. The design of the co-branded invitations are intended to match the appearance and visual texture of traditional paper letters, envelope liners, postage stamps and greetings. A subsidiary … [Read more...] about Punchbowl Lands Major Licensing Partnership with Warner Bros. Discovery

JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand

By Allison Watkinson TLL Reporter JCB has secured a multi-year licensing partnership with Monster Jam as the motorsports brands' official heavy equipment partner.Monster Jam is a live sports brand that is operated by Feld Entertainment's arena and stadium event division Feld Motor Sports. Monster Jam events typically include racing, two-wheel trick, and freestyle monster truck … [Read more...] about JCB Signs Long-Term Licensing Partnership With Monster Jam Sports Brand

How A Focus on Food Made Broad Street a Top 20 Agency

By Gary Symons TLL Editor in Chief Anyone in the world of food licensing should know Broad Street Licensing Group. They are, after all, one of the top 20 licensing agencies in the world, and in the top two in the area of food and beverage licensing. Last year, for example, Broad Street put together licensing deals that generated well over a billion dollars in retail … [Read more...] about How A Focus on Food Made Broad Street a Top 20 Agency

Licensing Law: Shelby Wins Trademark Fight Over the GT 500 Mustang Brand

By Gary Symons TLL Editor in Chief A California court has put Shelby back in the driver's seat for brand ownership of the legendary GT500 Shelby Mustang. In a story that seems like it was pulled from a film script, the Shelby Trust has been fighting for a decade to win back its trademark, which was claimed by the producer of three Hollywood films that featured the car. It … [Read more...] about Licensing Law: Shelby Wins Trademark Fight Over the GT 500 Mustang Brand

Who’s News: Brand Central Promotes Several Execs as Company Grows

By Gary Symons TLL Editor in Chief Three execs at Brand Central were promoted this week as the licensing agency posts more growth in 2023. Brand Central is among the world's largest licensing agencies by revenue, and a top player in the food and beverage sector in particular. However, it also has seen rapid growth in other parts of its business, particularly in manufacturing … [Read more...] about Who’s News: Brand Central Promotes Several Execs as Company Grows