The Licensing Letter

Trademarks/Brands

Land Rover Poses The Toughest LEGO Challenge of All Time

By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time

Z Gallerie and Nikki Chu Partner on Home Furnishing Collection

By Allison Watkinson TLL Reporter The interior designer Nikki Chu has partnered with the home furnishings retailer Z Gallerie for a licensed product collection. The partnership was brokered by Nikki Chu’s licensing agent, Jewel Branding & Licensing. Nikki Chu's home decor aesthetic combines cultural influences from around the world with modern design … [Read more...] about Z Gallerie and Nikki Chu Partner on Home Furnishing Collection

Trade Shows: Tickets Available For Licensing Expo Opening Night Party

The Licensing Expo Opening Night Party returns this year, following the packed and hugely successful event in 2022. Licensing International says tickets are now available for this important networking event, exclusively for Licensing Expo guests, and located a short walk from the show floor. “It was a no brainer to bring the Opening Night Party back this year after seeing … [Read more...] about Trade Shows: Tickets Available For Licensing Expo Opening Night Party

Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand

By Gary Symons TLL Editor in Chief Photo of Snoop Dogg by Eva Rinaldi The weed-loving rapper Snoop Dogg has just signed a deal for branded cannabis product with the Canadian producer Atlas Global Brands. “Snoop Dogg is one of the most iconic figures in cannabis culture and it’s an honour to collaborate with him,” said Atlas Global CEO Bernie Yeung. “Consumers love … [Read more...] about Snoop Dogg Signs Deal For Internationally Licensed Cannabis Brand

Afro Unicorn Secures a Magical Licensing Partnership

By Allison Watkinson TLL Reporter The apparel and accessories brand Afro Unicorn has secured Magical Beauty, LLC as a new global licensing partner. Afro Unicorn is a fully-licensed character brand created by CEO and entrepreneur April Showers with the mission to increase representation and self-esteem for women and children of color. “I am extremely proud of what Afro … [Read more...] about Afro Unicorn Secures a Magical Licensing Partnership

In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg

(Article Submitted) It is with great sadness that we announce the loss of longtime friend and licensing industry pioneer Elliot Steinberg, 82, who passed away peacefully in Marin County, California.  A successful entrepreneur and world traveler, Elliot started numerous businesses in the product and licensing space.  In San Francisco in the late 1960s, Elliot worked for an … [Read more...] about In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg

Licensing Tech: BIP Launches an Online Licensing Marketplace

Major Licensor Jazwares and Hit Metaverse Gaming Brands Among First to Use the Platform By Gary Symons TLL Editor in Chief Tech company BIP has launched a global IP licensing marketplace, with toy giant Jazwares and metaverse gaming brands already on board. Metaverse games Brookhaven and Jailbreak are among the other brands signed on to the nascent IP licensing … [Read more...] about Licensing Tech: BIP Launches an Online Licensing Marketplace

Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat

By Allison Watkinson TLL Reporter Australian food manufacturer Green's has partnered with the Bega Group for a licensed Vegemite Choc Chunk Brownie baking mix. “We are incredibly excited to be partnering with everyone’s favorite spread Vegemite to launch Green’s Vegemite Choc Chunk Brownie," said Green’s Peta Allsopp. "Our baking team has expertly blended the mitey taste … [Read more...] about Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat

Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Legendary car designer McLaren is marking its 60th anniversary with two replica supercars from LEGO. The companies have been partners for eight years and since then have created six LEGO Speed Champions McLaren cars and two LEGO Technic McLaren models. As McLaren hits this milestone, the supercar maker has teamed up with the LEGO Group to release the first-ever double pack of … [Read more...] about Automotive Licensing: McLaren Marks 60 Years With New LEGO Supercars

Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola