Young fans in China can now visit the first ever Peppa Pig Play Cafe, thanks to a licensing deal between Hasbro and China Leisure Development Co. (CLDC). The global play and entertainment company has authorized CLDC… . . . read more
California Pizza Licenses Its Popular Salad Dressings to Litehouse
September 7, 2022
Fans of California Pizza Kitchen can finally get the signature taste of their salads at home, thanks to a licensing deal with Litehouse Inc. CPK has announced a major strategic retail partnership with Litehouse Inc., the leading… . . . read more
Fortnite Players Get Comfy With Branded Gaming Chair from Secretlab
September 7, 2022
By Allison Watkinson TLL Reporter Award-winning gaming chair specialist Secretlab has announced its latest partnership with Fortnite to launch the Secretlab Fortnite Collection. Known for its technological innovations and ergonomics, Secretlab has partnered with Fortnite… . . . read more
Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
September 6, 2022
By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with… . . . read more
Licensing Law: Boutique Owner Wins Trademark Ruling in Battle with Zara
September 1, 2022
By Gary Symons TLL Editor in Chief A British boutique has won a David vs. Goliath battle in a trademark dispute with global fashion giant Zara. Amber Kotrri (seen in photo, above) is the owner… . . . read more
Automotive Licensing: VP Racing Revs Up European Licensing Program With Kustom Yard
August 30, 2022
VP Racing Fuels added some horsepower to its licensing efforts in Europe, signing a deal with apparel company Kustom Yard. VP Racing Fuels is a global leader in performance fuels, lubricants, and additives, and has… . . . read more
Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
August 24, 2022
By Gary Symons TLL Editor in Chief Stacy’s Pita Chips is launching a delicious partnership with Girl Scouts to help empower young girls in the US. Stacy’s is a woman-founded company that grew from a… . . . read more
Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
August 19, 2022
By Gary Symons TLL Editor in Chief It wasn’t just Ukraine that was invaded by Russia in February, as Western brands exited the country only to see their former outlets and factories taken over by… . . . read more
Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
August 18, 2022
Licensing software company Octane5 says the University of Massachusetts is the latest to adopt its BrandComply College licensing platform. The company developed BrandComply College to meet the specialized needs of universities and colleges dealing with… . . . read more
Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
August 16, 2022
Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he’s likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel… . . . read more