By Allison Watkinson TLL Reporter New Holland Brewing and Wizards of the Coast are renewing their partnership to create new D&D-themed Dragon’s Milk Reserves. The first flavor to launch for the renewed partnership is a Coconut Rum Barrel Reserve based on the rare Dragon Turtle monster from the D&D franchise. Featuring inspiration from D&D lore, the … [Read more...] about New Holland Brewing and D&D Reunite with New Dragon’s Milk Flavor
Food/Beverage
Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM
By Allison Watkinson TLL Reporter Hormel Foods has partnered with Dr. Seuss Enterprises to introduce a collection of co-branded Green Eggs & SPAM products. The partnership is highlighted by a Green Eggs & SPAM classic twin pack which features limited-edition artwork for the 65th anniversary of Dr. Seuss's popular book. "The iconic rhythm and rhymes of Dr. … [Read more...] about Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM
Hissho Sushi Rolls into Licensing with Mike’s Hot Honey
By Allison Watkinson TLL Reporter Hissho Sushi has teamed up with Mike's Hot Honey to deliver a limited-edition sushi roll to its network of retail partners. The exclusive Hissho Sushi product is a spicy California roll that is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, onions, sesame seeds and a Mike's Hot Honey Extra Hot finishing drizzle. The … [Read more...] about Hissho Sushi Rolls into Licensing with Mike’s Hot Honey
Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
By Gary Symons TLL Editor in Chief Food and beverage licensing is one of the largest, and most complex, categories in licensing. The business involves the creative genius of master chefs, combined with complex manufacturing processes, imaginative marketing, and the market savvy to identify the hottest food trends before they even happen. Last year it was the sweet … [Read more...] about Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs Q&A with Ross Misher, CEO of Brand Central As the licensing landscape continues to evolve, Brand Central has remained at the forefront — particularly in the food and beverage space, where they’ve pioneered some of the most strategic yet buzz-worthy and unexpected … [Read more...] about Brand Central: How a Licensing Powerhouse is Shaping the Future of Food, Beverage and Fan-Favorite Collabs
Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Insights from Broad Street Licensing Group, the premiere food and beverage brand licensing agency A TLL Feature Report For nearly three decades, Broad Street Licensing Group has operated with a laser focus on one mission: unlocking the untapped retail potential of food and beverage manufacturers through strategic brand licensing partnerships. As economic headwinds … [Read more...] about Economic Uncertainty Creating the Perfect Storm for Food & Beverage Manufacturers
Jel Sert and Crayola Launch Dandelion Fla-Vor-Ice Bar
By Allison Watkinson TLL Reporter Jel Sert and Crayola have launched a licensed flavor for the Fla-Vor-Ice brand that is inspired by the retired crayon color, Dandelion. The limited-edition Dandelion freezer bar was developed in Jel Sert's R&D lab alongside eight students from Wegner Elementary School in West Chicago. "Crayola has always encouraged kids to express … [Read more...] about Jel Sert and Crayola Launch Dandelion Fla-Vor-Ice Bar
Licensing Briefs: Recent Deals From Around the Web
Baked by Melissa Launches PAW Patrol Cupcake Line, Targeting Kid-Focused Growth Baked by Melissa has partnered with Paramount Consumer Products to launch a PAW Patrol–branded mini cupcake collection, the brand’s first-ever licensed line. The campaign features character-themed packs based on Chase, Skye, Marshall, and Rubble, available via retail, e-commerce, and wholesale … [Read more...] about Licensing Briefs: Recent Deals From Around the Web
World of Coffee Launches Licensed Blend for I Love NY
By Allison Watkinson TLL Reporter World of Coffee has introduced an officially licensed 'I LOVE NY' coffee collection in partnership with the NY Department of Economic Development. The first licensed product to debut features a proprietary blend of ground, medium-roast coffee that is crafted with 100% Arabica beans. Following the medium roast offering, World of … [Read more...] about World of Coffee Launches Licensed Blend for I Love NY
Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
By Allison Watkinson TLL Reporter Point Reyes Farmstead has partnered with Golden State Cider for a collaborative retail campaign called Ciders & Sliders. The Ciders & Sliders campaign includes a wide variety of activations like in-store retail promotions, live experiences, digital content, sweepstakes, chef-created recipes and more. Taking place throughout … [Read more...] about Point Reyes and Golden State Cider Launch Cheesy Retail Campaign