The Licensing Letter

Food/Beverage

Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands

By Allison Watkinson TLL Reporter Free-to-play games publisher, Tilting Point, has formed a licensing partnership with Gear Inc. and Mars Retail Group for an M&M's branded mobile game. The game has been named M&M’s Adventure and is the first mobile game to feature the M&M’s characters. The upcoming game will include more than 1000 levels and feature multiple types … [Read more...] about Food Licensing: M&M Game Melts On Your Mobile, Not In Your Hands

Food Licensing: Glamlite Celebrates Valentine’s With Kisses

The Hershey Company and the cosmetics company Glamlite teamed up to launch a special HERSHEY’S KISSES x Glamlite collection on Valentine’s Day. "It’s a fun partnership that is combining confection and cosmetics!" said Hershey in a statement. "There are five eyeshadow palettes that are inspired by the chocolate brand’s flavors, including milk chocolate, special dark, milk … [Read more...] about Food Licensing: Glamlite Celebrates Valentine’s With Kisses

Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Duncan Hines has signed a sweet deal with international country music superstar Dolly Parton on the release of a licensed baking collection. The partnership was facilitated by licensing agency IMG, which represents Dolly Parton. IMG manages some of the world’s greatest athletes and fashion icons. Dolly Parton is the most revered female country singer-songwriter of all time. … [Read more...] about Celebrity Licensing: Dolly Parton and Duncan Hines Partner on Tasty Treats

Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails

By Allison Watkinson TLL Reporter The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands to launch new ready-to-drink cocktails. The upcoming beverage is called Fresca Mixed. It is based on Coca-Cola’s American soft-drink Fresca. Fresca is flavored with grapefruit and is frequently used as a cocktail mixer. Fresca Mixed aims to appeal to … [Read more...] about Beverage Licensing: Constellation Partners With Coca Cola on Fresca Cocktails

Godiva Expands Licensing With Four New Sweet Deals

Leading premium chocolatier Godiva  is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022. Godiva Chocolatier is a venerable brand that was founded in Brussels in 1926 by Belgian chocolatier Pierre Draps. Today the legendary chocolatier is privately held by Yildiz Holding, and is committed to … [Read more...] about Godiva Expands Licensing With Four New Sweet Deals

Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity

Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe  Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency will build licensing programs for priority brands including Fireball Whisky and Southern Comfort.  Sazerac is an American family-owned company with a … [Read more...] about Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity

Surge Brands Sign First Licensing Deals For ‘Toxic Waste’

Surge Brands has signed an impressive roster of licensees for its client Candy Dynamics ... especially considering those deals are for a candy called Toxic Waste! But Surge Brands also says they are responding to demand from retailers for licensed consumer products, as the Toxic Waste line has become one of the hottest selling new candies in the market. As a result, the agency … [Read more...] about Surge Brands Sign First Licensing Deals For ‘Toxic Waste’

CRAYOLA Announces Back to School Cross Promotions

Going back to school is always a major event for moms, kids, teachers and retailers, and this year Crayola has teamed up with leading consumer goods brands to celebrate and inspire creativity as children return to in-person school, in some cases for the first time in over a year. While the average consumer may not know it, Crayola tops the ranks of back-to-school brands in … [Read more...] about CRAYOLA Announces Back to School Cross Promotions

PUMA In Kool Kollaboration With KOOL-AID

Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection.  This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles. KOOL-AID’s classic colors and branding meet iconic PUMA design for a look that makes everyone say, “OH YEAH!”. The … [Read more...] about PUMA In Kool Kollaboration With KOOL-AID

IMG Expanding Its PepsiCo Partnership

The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers. IMG has seen continuing success growing the … [Read more...] about IMG Expanding Its PepsiCo Partnership