The Licensing Letter

Food/Beverage

Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

By Gary Symons TLL Editor in Chief Soft drink giant Coca-Cola and Disney's Marvel have launched what may be their largest collaboration in the UK to date. The Multiverse Awaits promotion in an on-pack marketing program in which consumers can win a super-powered getaway to the new Marvel Avengers Campus at Disneyland Paris, and a host of smaller prizes. Launched in … [Read more...] about Multiverse Awaits a Major Collaboration Between Disney and Coca-Cola

The BAGuette: Panera’s Purse for Fashionistas and Foodies

By Gary Symons TLL Editor in Chief I don't know about you, but whenever I'm at Fashion Week, I always wish I could pull a Green Goddess Caprese Melt sandwich out of my purse, and just chow down. Well, that dream has become a reality. The sandwich chain Panera has just launched a new purse cleverly called The BAGuette which is perfectly sized to house it's new Toasted … [Read more...] about The BAGuette: Panera’s Purse for Fashionistas and Foodies

Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts

By Allison WatkinsonTLL ReporterMorton Salt recently partnered with Stan's Donuts & Coffee for a limited-edition Salted Caramel Old Fashioned Donut.Stan's Donuts & Coffee is a U.S. restaurant chain that primarily serves freshly-made donuts, coffee, and all-day breakfast items. The Chicago locations of Stan's Donuts were initially started in 2014 through a partnership … [Read more...] about Morton Salt Licensing In A Tasty Collaboration With Stan’s Donuts

Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters

By Allison Watkinson TLL Reporter Capcom has entered a licensing partnership with GameFlavor for a limited-edition drink collection inspired by Resident Evil. Resident Evil, known in Japan as Biohazard, is a survival horror video game and media franchise created by Capcom. The franchise primarily focuses on outbreaks of zombie-like monsters created by infectious viruses, … [Read more...] about Finally, Resident Evil Provides Refreshing Beverages for Zombie Hunters

Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation

The world's most famous soup brand is once again working with one of the world's most famous artists, Andy Warhol. The work that originally made Warhol a a pop icon was when he appropriated images from consumer culture and mass media, especially the famous Campbell’s Soup Cans in 1962. The canvases were displayed together on shelves, like products in a grocery aisle. At the … [Read more...] about Campbell’s Soup and Kidrobot in a Clever Collab With Andy Warhol Foundation

Haribo and Falke Release Sweet, Sustainable Socks

By Allison Watkinson TLL Reporter IMG has brokered a licensing partnership between Haribo and Falke for a co-branded sustainable sock collection. Haribo is a global confectionary manufacturer that is based in Germany. The company is best-known for the Haribo Goldbear candy brand which has been in production since 1960. Haribo products are currently available in more than … [Read more...] about Haribo and Falke Release Sweet, Sustainable Socks

Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products

By Allison WatkinsonTLL Reporter Jade City Foods and Don Clemente, Inc have entered a licensing collaboration for a line of coffee and hot sauces based on the Loteria card game. The licensing collaboration was brokered by Pacific Swell Brands on behalf of Don Clemente, the US representative of the rights to the Loteria game. Pacific Swell is a boutique licensing agency … [Read more...] about Jade City Foods and Don Clemente Collaborate On Loteria-Themed Products

Retail Trends: Christmas a Bit Less Merry in 2022

NPD Report Says Wary Consumers to Reduce Holiday Spending By Gary Symons TLL Editor in Chief The NPD Group predicts that Christmas stockings will be a little less full, and the stack of presents under the tree a touch smaller this year. The NPD's annual report on retail, 2022 US Holiday Purchase Intentions, says consumers generally plan to spend less this year than in … [Read more...] about Retail Trends: Christmas a Bit Less Merry in 2022

Asembl Brokers Sweet Deal Between Diageo and Sara Lee

By Allison Watkinson TLL Reporter The brand extension agency, Asembl has signed a multi-year partnership between Diageo’s Baileys brand and Sara Lee for a licensed dessert collection. Asembl is a strategic and research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise … [Read more...] about Asembl Brokers Sweet Deal Between Diageo and Sara Lee

Dragon Ball Fans Powering Up With G Fuel Licensed Beverage

By Allison Watkinson TLL Reporter G Fuel, Toei Animation and Crunchyroll are releasing a Dragon Ball Z inspired energy drink flavor called G Fuel Kamehameha. “We are pleased to partner with G FUEL on this Dragon Ball Z collaboration,” said Masayuki Endo, President and CEO of Toei Animation Inc.  “Dragon Ball Z is known for its power-packed action, and G FUEL energy drinks … [Read more...] about Dragon Ball Fans Powering Up With G Fuel Licensed Beverage