The Licensing Letter

Food/Beverage

Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover

By Allison Watkinson TLL Reporter Original Grain has partnered with Buffalo Trace Bourbon to create innovative, limited-edition watches from bourbon barrels. The licensing agreement was brokered by Buffalo Trace’s licensing agency, Brandgenuity. Brandgenuity is also responsible for managing the development and rollout of the licensing program. The co-branded product release … [Read more...] about Original Grain & Buffalo Trace Release Timepiece for the True Bourbon Lover

Sustainability: McCain and Roblox Promote Regenerative Farming

By Rob Hutchins Editor at Products of Change McCain Foods is entering the Metaverse to introduce its new Regen Fries – chips made with potatoes grown using regenerative farming methods - as part of the #SaveOurSoil initiative. McCain’s Regen Fries are produced via regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience … [Read more...] about Sustainability: McCain and Roblox Promote Regenerative Farming

Ferrero To Release Miraculous Kinder Surprise Eggs

By Allison Watkinson TLL Reporter ZAG has signed an agreement with Ferrero for a multi-territory, in-store promotion for its licensed property, Miraculous. Ferrero is a multinational manufacturer of chocolate and confectionary products based in Italy. The licensing agreement for the multi-territory, European promotion with Ferrero was brokered by DeAPlaneta Entertainment, … [Read more...] about Ferrero To Release Miraculous Kinder Surprise Eggs

Pinterest and Chefclub Partner on Five New Shows in the US

By Allison WatkinsonTLL ReporterPinterest and Chefclub have entered a strategic partnership to develop five cooking-themed series. The five new original shows are available on the Chefclub Network Pinterest profile in the US starting in October 2022. Pinterest is a popular social media platform that focuses on collecting and sharing images and videos. The site was created by … [Read more...] about Pinterest and Chefclub Partner on Five New Shows in the US

Food & Beverage: Corona Opening a Beer Store With a Difference

By Gary Symons TLL Editor in Chief There are beer stores, and then there's Corona's version of a beer store. Corona's parent company AB InBev has announced the European launch of its online Corona lifestyle store, in collaboration with sports and lifestyle retail company Cube Partnership. The deal was brokered by IMG, AB InBev’s exclusive licensing representative in … [Read more...] about Food & Beverage: Corona Opening a Beer Store With a Difference

Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer

By Allison Watkinson TLL Reporter Brandgenuity has brokered a licensing agreement between White Castle and Evil Genius for a limited-edition beer called It Hits Different. Founded in 2011, The Evil Genius Beer Company is a craft beverage producer that incorporates pop-culture references in its product names. Evil Genius currently distributes its products in 10 states and … [Read more...] about Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer

Licensing Law: Lindt Triumphs in Battle of the Bunnies

By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you've seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss chocolate underneath. What you may not have known is that Lindt's legendary Easter bunny confections have been involved in more than one pitched battle over copyright and … [Read more...] about Licensing Law: Lindt Triumphs in Battle of the Bunnies

Fine Boots Put Buffalo Trace Distillery in Fine Spirits

By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into consumer products, services and experiences to raise brand awareness and generate revenue. On behalf of Buffalo Trace … [Read more...] about Fine Boots Put Buffalo Trace Distillery in Fine Spirits

Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’

The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the contest this year will be inspired by the Kraft Heinz brand Lunchables, and this year's task will fittingly be called Build A Lunchables. The contest … [Read more...] about Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’

Van Leeuwen Ice Cream Spices Up Its Game With Tapatio

By Allison Watkinson TLL Reporter Van Leeuwen Ice Cream has launched a new collection of limited-edition ice cream flavours for purchase at Walmart locations nationwide. For its third product rotation at Walmart, Van Leeuwen has partnered with Tapatío Hot Sauce on a spicy new flavor called Mexican Hot Chocolate. In addition to the Mexican Hot Chocolate flavor, Van Leeuwen's … [Read more...] about Van Leeuwen Ice Cream Spices Up Its Game With Tapatio