By Gary Symons TLL Editor in Chief The pizza masters at DiGiorno are using their super powers to churn out some pizza 'Marvels' for fans of Deadpool & Wolverine. The 'merc with a mouth' will find his pie hole stuffed with some pizza that "defies the laws of common decency," the partners say, as DiGiorno is offering up four new pies themed on the upcoming film, … [Read more...] about DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza
Trademarks/Brands
¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
By Gary Symons' TLL Editor in Chief Latin film and television star Sofia Vergara has launched a new coffee business called ¡DÍOS MIO! The phrase, translating to 'My God!', is how Latinos typically express their appreciation for a really good cup of coffee, Vergara says. Vergara, who is also an entrepreneur involved in a number of ventures, announced her new venture this … [Read more...] about ¡DÍOS MIO! Sofia Vergara Launches Colombian Coffee Startup
C4 Debuts Creamsicle Flavored Energy Drink With 7-Eleven
TLL Staff C4 Energy launched the sweetest collaboration of the summer through a partnership with fan favorite frozen summer treat Creamsicle. Inspired by the classic popsicle flavor, the C4 Energy x Creamsicle collaboration is meant to take you back to childhood memories of summer all year long. For the first time ever, C4 will be launching a collaboration exclusively at … [Read more...] about C4 Debuts Creamsicle Flavored Energy Drink With 7-Eleven
Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
By Gary Symons TLL Editor in Chief Heinz and Kate Spade New York have just unveiled a limited edition collection handbags and apparel, just in time for summer. As backyard grills heat up this season, Heinz and Kate Spade are adding a little spice with a delicious new global partnership, brokered by Kraft Heinz exclusive licensing agency, Brand Central. Since its launch in … [Read more...] about Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
By Allison Watkinson TLL Reporter Saputo USA (SUSA) has debuted a licensed Montchevre goat cheese collaboration with Mike's Hot Honey at the Specialty Food Association’s Summer Fancy Food Show. Created in 2010 by Mike Hurtz, Mike's Hot Honey is an American condiment brand that uses 100% pure honey infused with real chili peppers. Mike initially sold the condiment in … [Read more...] about Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat
McDonald’s Loses ‘Battle of the Macs’ to Irish Burger Chain
By Gary Symons TLL Editor in Chief The Supermac's takeout chain from Ireland recently won a lengthy David vs. Goliath trademark battle against burger chain giant McDonald's. While Supermac's is certainly a local success, it certainly doesn't have the financial and legal oomph of McDonald's Restaurants, which retains the title as the world's largest takeout … [Read more...] about McDonald’s Loses ‘Battle of the Macs’ to Irish Burger Chain
Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
By Allison Watkinson TLL Reporter Swizzels and the retail chain One Stop are selling pin badges based on Love Hearts candies to raise funds for the Alzheimer's Society. The deal, which was brokered by Blonde Sheep Licensing and Louis Kennedy, will see six pin badge designs being sold through One Stop locations. One Stop is a convenience store chain in the UK with … [Read more...] about Swizzels Brings the Love to Raise Funds For Alzheimer’s Society
Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study By Gary Symons TLL Editor in Chief Global sales for licensing hit a new high in 2023 of $356.5 billion, up 4.6% increase over the previous year, according to a new study released by Licensing International. The global licensing association has just unveiled the executive summary … [Read more...] about Study Says Licensed Merch Sales Hits Record $356.5B in 2023
Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
By Allison Watkinson TLL Reporter Diageo North America has partnered with 3 Elizabeths to launch a licensed beef jerky product inspired by the Guinness stout brand. First established in 1759, Guinness stout beer is crafted using high-quality hops, yeast, water and roasted & malted barley. Guinness products are currently brewed in 49 countries worldwide and available for … [Read more...] about Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo