Smucker signs Brand Central as Licensing Agency Partner for Food, Beverage, Pet Products and Merchandise in North America By Gary Symons TLL Editor in Chief The J.M. Smucker Co. has just signed Brand Central as its exclusive licensing agency for North America. Smucker is a venerable and hugely successful food and pet product brand that is best known for its Jif … [Read more...] about J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!
Trademarks/Brands
Little Bites Launches Girl Scout-Inspired Muffins
TLL Staff Little Bites Snacks just launched a new, limited edition flavor for their muffins, inspired by Girl Scout cookies. Little Bites, which is owned by Bimbo Bakeries USA, will sell the 'Little Bites Girl Scout Toast-Yay! Muffins!' from now through July. The new muffins are full of French toast flavor and are made with real ingredients like cinnamon and maple syrup, … [Read more...] about Little Bites Launches Girl Scout-Inspired Muffins
IHOP Springs into Action with New Licensed Menu Items
By Allison Watkinson TLL Reporter IHOP is launching several licensed menu offerings this spring in collaboration with beverage and entertainment brands such as Pepsi, Silk and Sonic the Hedgehog. The IHOP x PepsiCo licensing collaboration includes an exclusive relaunch of Pepsi's limited-edition Maple Syrup Cola as both a beverage and ice cream float at participating IHOP … [Read more...] about IHOP Springs into Action with New Licensed Menu Items
Tommy Bahama Announces Licensing Agreement with Club Car
By Allison Watkinson TLL Reporter Tommy Bahama has signed a licensing partnership with Club Car for special-edition customizable golf vehicles. The licensing collaboration will launch with a special-edition Tommy Bahama Onward vehicle that features a signature heritage print, custom upholstery, accessories and more. “We’re excited to bring to market this new collaboration with … [Read more...] about Tommy Bahama Announces Licensing Agreement with Club Car
Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
By Gary Symons TLL Editor in Chief Beverage maker Fire Brands is releasing its newest innovation, a new drink featuring the flavor of Skittles. The project is a collaboration with Fire Brands' licensing partner Mars Wrigley, which owns the Skittles Brand. The top 10 licensing agency Brand Central, which represents Mars Wrigley, brokered the agreement. Mars Wrigley, … [Read more...] about Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
LMI Revving Up Licensing For Motorcycle Brand Brough Superior
By Allison Watkinson TLL Reporter The motorcycle brand Brough Superior is roaring back to life, having appointed LMI as its global licensing agency. Brough Superior is a unique brand that remains a legend among motorcycle enthusiasts more than a century after the company was founded. In fact, the most expensive motorcycle ever sold at auction was a 1929 Brough Superior … [Read more...] about LMI Revving Up Licensing For Motorcycle Brand Brough Superior
Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
By Allison Watkinson TLL Reporter Classy homewear chain Crate & Barrel is releasing a new kitchen collection with chef, host, and cookbook author Eric Adjepong. The collection, brokered by Beanstalk, was inspired by Eric’s Ghanaian roots and New York City hometown aesthetic, bringing his passion for cooking and entertaining to customers’ homes. With over 60 pieces … [Read more...] about Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
By Allison Watkinson TLL Reporter Sprouts Farmers Market is marking Women's History Month by supporting eight new Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. Sprouts is a long-term and dedicated supporter of women's sports. To date, Sprouts has executed more than 150 female athlete deals through NIL … [Read more...] about Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
By Gary Symons TLL Editor in Chief Finally, consumers can get the taste of Subway sandwiches and salads at home, thanks to a deal brokered by Broad Street Licensing Group. The agreement sees the massive Subway chain partnering with the T. Mazetti Company for a line of four signature Subway sauces that will be available in stores nationwide this month. Fans of Subway … [Read more...] about Broad Street Brings the Taste of Subway to Grocery Stores Nationwide
Brandgenuity Takes the Wheel as Licensing Agency for Nissan
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive global licensing agency for Nissan Motor Corporation. Brandgenuity will be tasked with managing and accelerating growth across the current licensing program for Nissan’s brands, including iconic sports cars (Z, GT-R, Skyline), innovative electric vehicles (Ariya, Leaf) and Nissan … [Read more...] about Brandgenuity Takes the Wheel as Licensing Agency for Nissan