By Allison Watkinson TLL Reporter Krispy Kreme has launched a new promotional Valentine’s Day collection called Krispy Kreme's Valentine’s Day Dough-Notes. The limited-edition Krispy Kreme collection features four new heart-shaped doughnut varieties called You Color My World, I Love You A Choco-Lot, You’re Berry Sweet and Without You I’d Crumble. The You Color My World … [Read more...] about Nothing Says I Love You Like Krispy Kreme ‘Dough-Notes’
Trademarks/Brands
Lamborghini’s Racing HyperCars Featured in CSR Racing
By Allison Watkinson TLL Reporter Zynga and Automobili Lamborghini have announced a multi-year licensing agreement that names CSR Racing an official partner for Lamborghini's prototype hypercars. CSR Racing is a mobile gaming franchise from the Zynga-owned subsidiary, NaturalMotion, that focuses on racing realistically rendered sports cars. The multi-year licensing … [Read more...] about Lamborghini’s Racing HyperCars Featured in CSR Racing
‘Rock Star Baker’ Dolly Parton Enters Expanded Licensing Deal With Duncan Hines
By Allison Watkinson TLL Reporter Acclaimed musician and entrepeneur Dolly Parton has entered into an exclusive licensing agreement with Conagra Brands for an expanded collection of Duncan Hines’ food products. The new line of Dolly Parton x Duncan Hines products will include a range of frozen, refrigerated, grocery and snack items inspired by Southern comfort … [Read more...] about ‘Rock Star Baker’ Dolly Parton Enters Expanded Licensing Deal With Duncan Hines
Underscore Talent Creates Culinary Division Headed by Noah Swimmer
By Gary Symons TLL Editor in Chief The agency Underscore Talent has created a new division devoted exclusively to culinary talent, such as celebrity chefs, food bloggers, writers and influencers. The new culinary division will be headed by Noah Swimmer, who was also recently promoted to become a partner of the company. "Featuring more than forty top food creators, … [Read more...] about Underscore Talent Creates Culinary Division Headed by Noah Swimmer
Gifting Specialists Kimm & Miller License Candies From Swizzels
By Allison Watkinson TLL Reporter Kimm & Miller has signed a licensing agreement securing rights to offer food gifting products based on the Swizzels' candy portfolio. Swizzels is an independent UK-based confectionery company that manufactures and licenses a variety of branded candy products. This includes branded products such as Love Hearts, Refreshers, … [Read more...] about Gifting Specialists Kimm & Miller License Candies From Swizzels
Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence
By Allison Watkinson TLL Reporter The British auto brand Cosworth is marking 65 years of innovation with a new licensing program led by Faster Brands. Cosworth is one of the world's leading designers of engines and advanced automotive components. The company has a rich and storied history designing engines for world famous Formula 1 racing teams, and developing … [Read more...] about Cosworth Licensing Campaign Celebrates 65 Years of Automotive Excellence
Falcon’s Beyond to Create Location-Based Attractions for Hershey’s
By Allison Watkinson TLL Reporter Falcon’s Beyond Global has signed a licensing agreement with The Hershey Company to create location-based attractions based on Hershey's brand portfolio. Hershey's is a multinational snack and confectionary company that owns the rights to more than 100 culinary brands in approximately 80 countries worldwide. The company's IP portfolio … [Read more...] about Falcon’s Beyond to Create Location-Based Attractions for Hershey’s
Native Launching Personal Care Collection Inspired by Girl Scout Cookies
By Allison Watkinson TLL Reporter Native has signed a partnership with Girl Scouts of America for a limited-edition personal care collection inspired by Girl Scout cookies. Founded in 2015, Native is a personal care company that designs and manufactures safe, ethical and effective personal care products using naturally-derived ingredients. All of the personal care … [Read more...] about Native Launching Personal Care Collection Inspired by Girl Scout Cookies
Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
By Allison Watkinson TLL Reporter Kraft Heinz and Taco Bell have launched licensed Taco Bell at Home cooking kits based on the Crunchwrap Supreme and Chipotle Chicken Quesadilla. The Crunchwrap Supreme and Chicken Quesadilla Craving Kits were inspired by a fan-driven social media movement that involved attempts to create home-cooked versions of Taco Bell menu items. This … [Read more...] about Kraft Heinz Deal Lets You Satisfy Taco Bell Cravings at Home
Hershey Offers Sweet Snoopy & Friends Kisses For Valentine’s Day
By Allison Watkinson TLL Reporter The Hershey Company and Peanuts have entered into a licensing partnership for Hershey's Kisses Milk Chocolates featuring Snoopy & Friends. "Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang," said Peanuts Worldwide VP, … [Read more...] about Hershey Offers Sweet Snoopy & Friends Kisses For Valentine’s Day