By Allison Watkinson TLL Reporter Joyin Inc., with the assistance of The Brand Liaison, has partnered with the YouTube star Like Nastya for an expansive consumer products line. The partnership, brokered by Like Nastya’s licensing… . . . read more
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
Project Makeover and Queer Eye Team Up on Mobile App
The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to… . . . read more
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th… . . . read more
Celebrity Licensing: BTS Partners With Productivity App Forest
The innovative productivity app Forest has collaborated with SeekrTech’s TinyTAN to launch a new feature with licensed BTS characters. The collaboration is an unusual licensing deal, bringing together Forest’s technology that helps users focus on their… . . . read more
Celebrity Licensing: Rock Band KISS Expands Its Liquor Line
By Allison Watkinson TLL Reporter Popular rock band KISS has partnered with Brands For Fans on the development of a licensed KISS-themed alcohol called Cold Gin. The product is named after the band’s track Cold… . . . read more