By Allison Watkinson TLL Reporter Joyin Inc., with the assistance of The Brand Liaison, has partnered with the YouTube star Like Nastya for an expansive consumer products line. The partnership, brokered by Like Nastya’s licensing… . . . read more
Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
May 11, 2022
By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022
May 11, 2022
Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries will come together to Las Vegas this week in… . . . read more
NBA’s Latest NFT Offering Marred by Hackers
April 22, 2022
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week,… . . . read more
Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
April 22, 2022
By Gary Symons TLL Editor in Chief Mattel’s Barbie has released a collector’s edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen… . . . read more
Project Makeover and Queer Eye Team Up on Mobile App
April 20, 2022
The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to… . . . read more
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
March 31, 2022
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th… . . . read more
Celebrity Licensing: BTS Partners With Productivity App Forest
March 21, 2022
The innovative productivity app Forest has collaborated with SeekrTech’s TinyTAN to launch a new feature with licensed BTS characters. The collaboration is an unusual licensing deal, bringing together Forest’s technology that helps users focus on their… . . . read more
Celebrity Licensing: Rock Band KISS Expands Its Liquor Line
March 14, 2022
By Allison Watkinson TLL Reporter Popular rock band KISS has partnered with Brands For Fans on the development of a licensed KISS-themed alcohol called Cold Gin. The product is named after the band’s track Cold… . . . read more
Sports Illustrated Partners With OneOf For NFT Collection
March 10, 2022
By Allison Watkinson TLL Reporter OneOf, an NFT platform for music and sports, has officially launched the Legends of the Gridiron NFT collection in partnership with Sports Illustrated. The licensed NFT collection is available for… . . . read more