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Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo

By Allison Watkinson TLL Reporter The Frida Kahlo brand’s licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a… . . . read more

Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block

2022 North American MixTape Tour Kicks off in May with Over 50 Shows New Kids On The Block is back on tour, and has tagged Epic Rights to develop a global merchandise program. The licensing… . . . read more

Def Leppard Toasts Anniversary With Licensed Gin Products

By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing… . . . read more

Commentary: Why You Should Target Games For Your Intellectual Property

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from… . . . read more

Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’

By Allison Watkinson TLL Reporter Just call her the “Bobblehead of State.” The National Bobblehead Hall of Fame and Museum has released a series of limited edition bobbleheads of Queen Elizabeth II to celebrate the… . . . read more


Wedding Woes: Elvis Leaves the Chapel in Licensing Spat

By Gary Symons TLL Editor in Chief Elvis might not be leaving the building, but he is leaving the chapel, leaving Las Vegas’ billion dollar wedding business all shook up. Authentic Brands Group warned Las… . . . read more

Joyin Partners With 8-Year-Old Sensation Like Nastya

By Allison Watkinson TLL Reporter Joyin Inc., with the assistance of The Brand Liaison, has partnered with the YouTube star Like Nastya for an expansive consumer products line. The partnership, brokered by Like Nastya’s licensing… . . . read more

Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection

By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part… . . . read more

NBA’s Latest NFT Offering Marred by Hackers

The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week,… . . . read more

Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll

By Gary Symons TLL Editor in Chief Mattel’s Barbie has released a collector’s edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen… . . . read more