By Allison Watkinson TLL Reporter Drag queen icon RuPaul has sashayed into a tiny but fierce licensing deal for miniature figurines with Fisher Price. First introduced in 2019, the Little People Collector brand is part of Fisher-Price’s expansion into the adult collector demographic. The Little People Collector brand capitalizes on the nostalgic value of the Little People … [Read more...] about Celebrity Licensing: Fisher-Price Gets Fierce and Fabulous With RuPaul Collection
Celebrity
NBA’s Latest NFT Offering Marred by Hackers
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week, with 75 NFTs created for each player in the 16 participating teams. The NFTs also have some unique attributes. As with actual players, these NFTs don't stay static, as the NFT traits will … [Read more...] about NBA’s Latest NFT Offering Marred by Hackers
Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
By Gary Symons TLL Editor in Chief Mattel's Barbie has released a collector's edition doll portraying Queen Elizabeth II for her Platinum Jubilee. And within hours of its release on Wednesday, the Barbie Signature Queen Elizabeth II Platinum Jubilee Doll had completely sold out, while prices soared on eBay and Amazon and would-be customers fumed. On Mattel's online … [Read more...] about Prices Soar As Collectors Clamor For Barbie’s Queen Elizabeth Doll
Project Makeover and Queer Eye Team Up on Mobile App
The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to help them glamorize, accessorize and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to … [Read more...] about Project Makeover and Queer Eye Team Up on Mobile App
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Celebrity Licensing: BTS Partners With Productivity App Forest
The innovative productivity app Forest has collaborated with SeekrTech's TinyTAN to launch a new feature with licensed BTS characters. The collaboration is an unusual licensing deal, bringing together Forest's technology that helps users focus on their assigned projects, with the TinyTAN animated characters. Forest has a consumer base of 40 million users worldwide and is … [Read more...] about Celebrity Licensing: BTS Partners With Productivity App Forest
Celebrity Licensing: Rock Band KISS Expands Its Liquor Line
By Allison Watkinson TLL Reporter Popular rock band KISS has partnered with Brands For Fans on the development of a licensed KISS-themed alcohol called Cold Gin. The product is named after the band's track Cold Gin that was released in 1974. The product has received two internationally recognized awards for quality to date. It is the fourth product released in the Drink It Up … [Read more...] about Celebrity Licensing: Rock Band KISS Expands Its Liquor Line
Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
NBA star LeBron James was a huge fan of Post Cereals' Fruity PEBBLES as a kid, and now he's teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties will mark National Cereal Day on March 7 with a collection of Nike sneakers, officially licensed from Warner Bros. Consumer Products. Warner owns the Flintstones license that is at the heart … [Read more...] about Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
Celebrity Licensing: David Beckham Joins New Team In Deal With Authentic Brands
By Gary Symons TLL Editor in Chief The star athlete turned entrepreneur David Beckham has signed a strategic partnership with licensing juggernaut Authentic Brands Group. ABG is now a co-owner of the Beckham brand, and will also manage the brand for licensing and overall business purposes. In return, Beckham has become a major shareholder in ABG. The deal signifies the … [Read more...] about Celebrity Licensing: David Beckham Joins New Team In Deal With Authentic Brands