By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo
Children's Shows
Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo
By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo
Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans
Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo
PLAYMOBIL Creates a Truly Miraculous Toy Line
TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair
By Gary Symons TLL Editor in Chief The country of Taiwan is actively working to increase its role in the global licensing industry, including its first-ever showing at the Bologna Licensing Trade Fair/Kids (BLTF/K). As the Bologna Children’s Book Fair (BCBF) continues to evolve into a cross-sector rights hub, Taiwan is leveraging the event to introduce its own various … [Read more...] about Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair
Miraculous Corp Expands Its Global Publishing Partnerships
TLL Staff Miraculous Corp, the joint venture between Mediawan and ZAG, has announced an expansion of its global publishing footprint with new partnerships and book launches ahead of the Bologna Children's Book Fair. Miraculous says these agreements reinforce the company and its brands as a leading force in children's entertainment, with a lineup of new titles set to … [Read more...] about Miraculous Corp Expands Its Global Publishing Partnerships
SeaWorld and Baby Shark Make a Splash with New Park Experience
By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. Starting April … [Read more...] about SeaWorld and Baby Shark Make a Splash with New Park Experience
Peanuts Celebrates 75 Years with Poetic Brands Partnership
TLL Staff Poetic Brands has announced a new licensing agreement to design, manufacture, and distribute baby fashion apparel, essentials, and accessories in the UK featuring Snoopy and the Peanuts characters. The deal will allow Poetic Brands to expand its offerings with a beloved brand known for its nostalgic and cross-generational appeal. The upcoming collection, set to … [Read more...] about Peanuts Celebrates 75 Years with Poetic Brands Partnership
Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo
By Gary Symons TLL Editor in Chief The fate of Sesame Street hangs in the balance, as brand owner Sesame Workshop cuts staff in the wake of Warner Bros. Discovery's decided not to renew its distribution deal. Sesame Workshop is not only the owner of the Sesame Street brand, but is also an important force in childhood education in the United States and around the world. It is … [Read more...] about Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo