The Licensing Letter

Children's Shows

Hello Einstein and Gamisodes Launch Baby Einstein Content

By Allison Watkinson TLL Reporter Hello Einstein Studios has partnered with the Gamisodes entertainment platform to launch interactive episodes for Baby Einstein. Operating for close to three decades, Baby Einstein is an educational entertainment franchise for infants, toddlers and preschoolers. The franchise is designed to encourage curiosity, discovery and imagination in … [Read more...] about Hello Einstein and Gamisodes Launch Baby Einstein Content

Hidden Pigeon Secures Agreements Ahead of Licensing Expo

By Allison Watkinson TLL Reporter Hidden Pigeon Company (HPC) has signed a slate of new licensing partnerships and renewals for Mo Willems' portfolio of children's entertainment brands. These multi-year agreements include 22 new and existing licensees that span a broad assortment of branded products and experiential activations. Several of the partnerships were … [Read more...] about Hidden Pigeon Secures Agreements Ahead of Licensing Expo

Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans

By Gary Symons TLL Editor in Chief Bush’s Beans and BBC Studios have announced a new collaboration inspired by the popular animated children’s series Bluey, unveiling Bush’s Bluey Baked Beans. The new canned product is aimed at bringing playful family moments from the screen to the dinner table. Bush’s Bluey Baked Beans is directly inspired by scenes from Bluey episodes … [Read more...] about Bush’s and Bluey Team Up to Launch Family-Friendly Baked Beans

Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo

By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the 2025 Licensing Expo for its hit animated series Iyanu. The new series promises to be a hot prospect for licensing, as it’s already putting up good numbers, and attracting positive reviews. The highly anticipated series debuted April 5 on Cartoon Network … [Read more...] about Lion Forge’s Fresh New Hit Iyanu Debuts at Licensing Expo

PLAYMOBIL Creates a Truly Miraculous Toy Line

TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line

Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair

By Gary Symons TLL Editor in Chief The country of Taiwan is actively working to increase its role in the global licensing industry, including its first-ever showing at the Bologna Licensing Trade Fair/Kids (BLTF/K). As the Bologna Children’s Book Fair (BCBF) continues to evolve into a cross-sector rights hub, Taiwan is leveraging the event to introduce its own various … [Read more...] about Taiwan Expands Global Licensing Presence at Bologna Children’s Book Fair

Miraculous Corp Expands Its Global Publishing Partnerships

TLL Staff Miraculous Corp, the joint venture between Mediawan and ZAG, has announced an expansion of its global publishing footprint with new partnerships and book launches ahead of the Bologna Children's Book Fair. Miraculous says these agreements reinforce the company and its brands as a leading force in children's entertainment, with a lineup of new titles set to … [Read more...] about Miraculous Corp Expands Its Global Publishing Partnerships

SeaWorld and Baby Shark Make a Splash with New Park Experience

By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. Starting April … [Read more...] about SeaWorld and Baby Shark Make a Splash with New Park Experience