The Licensing Letter

Children's Shows

Bing Goes Skiing with the Valli di Sole Tourism Board

By Allison Watkinson TLL Reporter Acamar Films has partnered with the Valli di Sole, Peii and Rabbi Tourism Board to feature its Bing children's series in a licensed skiing initiative. Facilitated by Maurizio Distefano Licensing, the partnership will bring the licensed characters, Bing and Flop, to three skiing parks within the Folgarida Marilleva area for a … [Read more...] about Bing Goes Skiing with the Valli di Sole Tourism Board

Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

TLL Staff The animated 'frenemies' Tom and Jerry are marking 85 years of mischief and mayhem with a year-long global celebration. Warner Bros. Discovery has announced an array of licensed commemorative events, exclusive content, and special merchandise to honor the iconic cat-and-mouse pair. New Products and Collaborations A variety of themed merchandise is set to … [Read more...] about Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

Lion Forge Acquires Rights to Multiple Top Kids’ Properties

By Gary Symons TLL Editor in Chief Lion Forge Entertainment will exclusively manage international sales rights for an impressive slate of children's animated projects. Lion Forge is an Emmy-winning US studio best known for its own productions, having produced the Oscar-winning Hair Love, and launching the highly anticipated series Iyanu. But Lion Forge is also a … [Read more...] about Lion Forge Acquires Rights to Multiple Top Kids’ Properties

Toon2Tango and Schleich Launch Eldrador Creatures Partnership

By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership

Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

By Allison Watkinson TLL Reporter Spin Master and WildBrain CPLG have expanded their representation partnership for Unicorn Academy and Rubik’s to include the UK and Eire (Ireland). The UK and Eire representation agreement for Unicorn Academy adds to Wildbrain CPLG's existing partnership with Spin Master, which includes numerous regions across Europe, Asia, Africa and … [Read more...] about Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement

Rocket Licensing To Help Bing Soar With UK Licensing Program

By Gary Symons TLL Editor in Chief The award-winning agency Rocket Licensing has been appointed by Acamar Films as the UK agent for the hit pre-school brand Bing. Produced by Acamar Films, Bing is based on the pre-school book series by author Ted Dewan. Acamar has already produced four seasons of Bing, totalling 104 short episodes of seven minutes each. The series was … [Read more...] about Rocket Licensing To Help Bing Soar With UK Licensing Program

USPS and Moonbug Launch Mr. ZIP PreschoolSeries

By Allison Watkinson TLL Reporter The United States Postal Service (USPS) has partnered with Moonbug to launch an animated preschool series based on its Mr. ZIP character IP. Premiering on YouTube Kids in February 2025, the upcoming Mail with Mr. ZIP series will follow the eponymous character and his friends from the USPS as they embark on two-minute adventures each … [Read more...] about USPS and Moonbug Launch Mr. ZIP PreschoolSeries

Lion Forge: The Studio Forging More Diverse Programming in Animation

By Gary Symons TLL Editor in Chief It’s probably fair to say that increased diversity in the entertainment industry has been driven primarily by activism by under-represented groups, particularly women, racial minorities and the LGBTQ+ community. But it’s also true that the industry is getting the message, and now understands that having diversity both in characters … [Read more...] about Lion Forge: The Studio Forging More Diverse Programming in Animation

Sesame Workshop Names Joseph Giraldi as Chief Operating Officer

TLL Staff Sesame Workshop, the nonprofit educational organization best known for the groundbreaking show  Sesame Street, has appointed Joseph Giraldi as Chief Operating Officer. In this role, Giraldi will lead the organization’s operational strategy to continue delivering innovative educational media and impactful initiatives to children and families worldwide. He will … [Read more...] about Sesame Workshop Names Joseph Giraldi as Chief Operating Officer