By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Burger King on an international QSR (Quick Service Restaurant) promotion. The promotion will include six licensed premium collectibles featuring characters from the hit TV series Miraculous: Tales of Ladybug and Cat Noir. The QSR promotion with Burger King launched internationally across … [Read more...] about Restaurant Licensing: Burger King Launches a Miraculous Promotion
Children's Shows
Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
Netflix is following the success of its 2019 Green Eggs and Ham series by launching five new Dr. Seuss series and specials. Dr. Seuss Enterprises and Netflix announced they will work together to bring the wild world of the classic kids writer to the screen. The projects include series or specials inspired by Horton Hears a Who!, The Sneetches, One Fish, Two Fish, Red Fish, … [Read more...] about Literary Licensing: Netflix To Air Five New Series Based on Dr. Seuss
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street
Book Licensing: Little Prince Expands Licensing Program
The classic children's novel The Little Prince and LMI have partnered to expand its licensing program to the UK and Eire. The novel is also being turned into a new pre-school children's series with 52 episodes now in development. The agreement was inked between LMI and POMASE, which owns the rights to the book and its characters. “We are delighted to be working with POMASE on … [Read more...] about Book Licensing: Little Prince Expands Licensing Program
Smurfs Coming To Multiple Screens Through Smurftastic Licensing Deal
By Allison Watkinson TLL Reporter Nickelodeon and Paramount have formed a creative licensing partnership with IMPS and LAFIG Belgium to expand The Smurfs cinematic universe. That partnership is a huge boost for the franchise, and will result in multiple new shows and films. Sony previously owned The Smurfs brand, which was originally created by Pierre Culliford, also known … [Read more...] about Smurfs Coming To Multiple Screens Through Smurftastic Licensing Deal
Wildbrain Acquires Ward Animation Classics Like Rocky & Bullwinkle, Dudley Do-Right
By Allison Watkinson TLL Reporter WildBrain and Jay Ward Productions, Inc., have signed an agreement across distribution, production and licensing for the entire portfolio of classic Ward-owned IP. This portfolio includes properties such as George of the Jungle, Mr. Peabody & Sherman, Dudley Do-Right, Rocky & Bullwinkle, Super Chicken and more. Under the agreement, … [Read more...] about Wildbrain Acquires Ward Animation Classics Like Rocky & Bullwinkle, Dudley Do-Right
Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico
By Allison Watkinson TLL Reporter Sesame Workshop and MetLife Foundation have announced a new phase of their partnership aiding disadvantaged groups in Latin America. The initiative is called Dream, Save, Do: Financial Empowerment for Underserved Populations in Brazil and Mexico, and has been running for seven years. Sesame Workshop is the nonprofit media and educational … [Read more...] about Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico
Toy Licensing: Mattel Working With Netflix on He-Man Feature Film
By Allison Watkinson TLL Reporter Mattel and Netflix have announced the development of a licensed Masters of the Universe live-action motion picture. The film is slated to begin production in the summer of 2022. The Nee brothers will co-direct from a screenplay co-written with David Callaham, while rising star Kyle Allen will star as Prince Adam and his alter-ego, … [Read more...] about Toy Licensing: Mattel Working With Netflix on He-Man Feature Film
Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.
Promotion Comes as the Company Wraps Up Its Highest Revenue Year Ever By Gary Symons TLL Editor in Chief Anyone following stories in TLL about Dr. Seuss Enterprises will know the company has been on a tear of lucrative licensing deals. And as revenues have soared, Dr. Seuss Enterprises announced that its president Susan Brandt is also taking on the role of CEO. Brandt is an … [Read more...] about Who’s News: Susan Brandt Promoted to CEO at Dr. Seuss Enterprises.
Care Bears Unlocks New Broadcast and Toy Deals in China and France
The updated version of Care Bears is making inroads around the world, most recently securing key deals in France and China. Care Bears: Unlock the Magic follows Cheer Bear, Grumpy Bear, Good Luck Bear, Funshine Bear, and Share Bear as they embark on a new adventure from Care-A-Lot to the Silver Lining, a beautiful, strange world inhabited by the Whiffles, a group of innocently … [Read more...] about Care Bears Unlocks New Broadcast and Toy Deals in China and France