By Gary Symons TLL Editor in Chief The global preschool brand Zoonicorn is coming to Licensing Expo with a bevy of fresh new licensing deals and expanded streaming territories. Zoonicorn is an educational and fun preschool animated series, with short, kid-friendly episodes of seven minutes each. The series, co- produced by Toonz Entertainment and Zoonicorn, LLC, and … [Read more...] about All Art Licensing Leading Zoonicorn Stampede at Licensing Expo
Entertainment/Character
Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
By Gary Symons TLL Editor in Chief Good news for Sesame Workshop, which staved off a potential strike by writers and achieved a tentative agreement with their union. There was a very real chance writers for Sesame Workshop could have hit the picket line as their contract ended on April 19. Instead, the company has reached a tentative agreement, and writers with the Writers … [Read more...] about Update: ‘S’ is for ‘Settlement’ on Sesame Street This Week
Godzilla Crashes onto Youtooz Platform with Lord Nermal RipNDip Collection
By Allison Watkinson TLL Reporter Toho International has launched a licensing partnership with RipNDip streetwear and Youtooz collectibles for limited-edition Godzilla-themed merchandise. Available on the Youtooz platform and the Godzilla Store, the limited-edition collection includes licensed plush and apparel that features both Godzilla and RipNDip's cat mascot Lord Nermal. … [Read more...] about Godzilla Crashes onto Youtooz Platform with Lord Nermal RipNDip Collection
Viral TikTok Sensation Sad Nuggie Enters World of Licensing
By Gary Symons TLL Editor in Chief The viral TikTok character Sad Nuggie is a little happier these days, boasting a growing fan base and success in licensing. If you've never hear of Sad Nuggie, don't be surprised. The character and brand was launched less than two years ago, in August of 2022, but is growing fast with a soaring audience on Tiktok. The brand is now … [Read more...] about Viral TikTok Sensation Sad Nuggie Enters World of Licensing
The Business Hub Group Named Licensing Representative for Vila Sésamo
By Allison Watkinson TLL Reporter Sesame Workshop has named the Business Hub Group its official licensing agent for Vila Sésamo in Brazil. Vila Sésamo is the Brazilian edition of the children's educational entertainment franchise, Sesame Street. “For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and … [Read more...] about The Business Hub Group Named Licensing Representative for Vila Sésamo
Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
By Gary Symons TLL Editor in Chief MGM is a staple at Licensing Expo, thanks to its rich catalog of films and series, and a powerful licensing program. But this year Expo attendees will see a major change to the booth. This is the first year that Amazon MGM Studios, created by the recent merger, will be exhibiting at Licensing Expo as a joint licensing division. With the two … [Read more...] about Amazon MGM Marks Debut at Licensing Expo As Joint Entertainment Division
Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
By Allison Watkinson TLL Reporter Mattel has signed a licensing partnership with Heinz for a limited-edition condiment called Heinz Classic Barbiecue Sauce. Heinz has been teasing its fans on social media about whether the Barbiecue condiment should be made a reality and after huge public demand, Mattel and Heinz decided to launch a real-world version of the branded … [Read more...] about Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
Peppa Pig Covers Katy Perry Hit Song ‘Roar’
By Gary Symons TLL Editor in Chief Toy and play giant Hasbro has just released a new cover of Katy Perry's monster hit "Roar" by the Queen of Preschool herself, Peppa Pig. In return, Katy Perry has released a cover of Peppa Pig's big hit, "Oink." (Okay, we just made that up, but wouldn't that be great?) Peppa Pig's music video and the song track are now available to … [Read more...] about Peppa Pig Covers Katy Perry Hit Song ‘Roar’
Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios
By Allison Watkinson TLL Reporter Global Icons and Fleischer Studios have signed a wide range of new licensing collaborations for the Betty Boop entertainment brand. Launched in 1930, the Betty Boop character IP was created by Max Fleischer of Fleischer Studios, in association with Paramount. Since its creation, the Betty Boop brand has been featured in a wide range of movies, … [Read more...] about Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios
Licensing Works! Introducing Wingfeather Saga at Licensing Expo
By Gary Symons TLL Editor in Chief The Wingfeather Saga, the largest crowd-funded animated series of all time, will be repped by Licensing Works! at Licensing Expo. In addition, Licensing Works! will also be representing several timeless brands that have been licensing stalwarts over the decades. Those brands include Le Petit Prince/The Little Prince and Antoine de … [Read more...] about Licensing Works! Introducing Wingfeather Saga at Licensing Expo