By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. Starting April … [Read more...] about SeaWorld and Baby Shark Make a Splash with New Park Experience
Entertainment/Character
Peanuts Celebrates 75 Years with Poetic Brands Partnership
TLL Staff Poetic Brands has announced a new licensing agreement to design, manufacture, and distribute baby fashion apparel, essentials, and accessories in the UK featuring Snoopy and the Peanuts characters. The deal will allow Poetic Brands to expand its offerings with a beloved brand known for its nostalgic and cross-generational appeal. The upcoming collection, set to … [Read more...] about Peanuts Celebrates 75 Years with Poetic Brands Partnership
San Diego Comic-Con Expands to Europe With Event in Málaga, Spain
By Allison Watkinson TLL Reporter The hugely popular pop culture convention, San Diego Comic-Con (SDCC), is set to make its European debut in Málaga, Spain. This historic expansion marks the first time in over 50 years that the convention will be held outside the United States. The announcement was made on March 10, 2025, during a launch event at the Gran Hotel Miramar in … [Read more...] about San Diego Comic-Con Expands to Europe With Event in Málaga, Spain
Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo
By Gary Symons TLL Editor in Chief The fate of Sesame Street hangs in the balance, as brand owner Sesame Workshop cuts staff in the wake of Warner Bros. Discovery's decided not to renew its distribution deal. Sesame Workshop is not only the owner of the Sesame Street brand, but is also an important force in childhood education in the United States and around the world. It is … [Read more...] about Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Lion Forge Entertainment is on the hunt for licensing and retail partners at the annual Toy Fair in New York this year, as it debuts the hotly anticipated animated series “Iyanu.” The series will debut on April 5 on Cartoon Network and the following day on MAX, with early buzz comparing the show to the 2005 megahit series “Avatar: The … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Target Introduces Disney and Marvel Pillowfort Products
By Allison Watkinson TLL Reporter Disney and Marvel have partnered with Target for an extensive collection of kids bedding products under the retail company's Pillowfort brand. Based on both Disney Princesses and Marvel Super Heroes, the licensed products were created in collaboration with Target's in-house product design team. "The addition of the Disney Princess and … [Read more...] about Target Introduces Disney and Marvel Pillowfort Products
Amazon Acquires Creative Control of the James Bond Franchise
By Gary Symons TLL Editor in Chief James Bond may have a license to kill, but Amazon MGM Studios now has a license to film. Amazon MGM Studios issued a joint statement with Michael G. Wilson and Barbara Broccoli saying they have formed a new joint venture to house the James Bond intellectual property rights. Most importantly, under the terms of the new venture, Amazon MGM … [Read more...] about Amazon Acquires Creative Control of the James Bond Franchise
Dynamite Announces Explosive Elvira and Harley Quinn Crossover
By Allison Watkinson TLL Reporter Dynamite Entertainment, Queen B Productions and DC are launching a licensed crossover comic series that features Harley Quinn and Elvira. Portrayed by actress Cassandra Peterson, Elvira the Mistress of the Dark is a gothic character that was first created over four decades ago to serve as a hostess for campy horror and sci-fi … [Read more...] about Dynamite Announces Explosive Elvira and Harley Quinn Crossover
Jazwares Signs Licensing Agreement with Yo Gabba Gabba!
By Allison Watkinson TLL Reporter Jazwares has signed a multi-year licensing agreement with Gabbacadabra to release toys, costumes and accessories for Yo Gabba Gabba!. Per the terms of the licensing agreement, Jazwares will hold the rights to develop and produce a wide range of products inspired by the Yo Gabba Gabba Land! franchise. “Yo Gabba Gabba! lives an iconic … [Read more...] about Jazwares Signs Licensing Agreement with Yo Gabba Gabba!