The Licensing Letter

Entertainment/Character

Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico

Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne

By Allison Watkinson TLL Reporter Dollhouse Pictures and Foundation Media have launched a partnership to produce a licensed film adaptation of Anh Do's bestselling novel series Wolf Girl. “The Wolf Girl book series has brought joy to millions of children around the world,” said Anh Do. "This film adaptation will bring happiness to millions more. I’m absolutely … [Read more...] about Anh Do’s ‘Wolf Girl’ Licensed for Film Adaptation by Rose Byrne

Burger King France Launches Campaign With Miraculous and Ghostforce

By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce

Entertainment & Licensing Company Victura Launches at MIPCOM

By Gary Symons TLL Editor in Chief Victura Media, a new entertainment franchise company, was just unveiled at MIPCOM 2024 in Cannes. Victura was founded by entertainment executive Thom Chapman (pictured) and executive producer Gráinne McNamara, and is based in the UK and Canada. The company announced at its launch that it has already secured a slate of IP, which … [Read more...] about Entertainment & Licensing Company Victura Launches at MIPCOM

Who’s News: Miraculous Appoints Global Head of Consumer Products

By Allison Watkinson TLL Reporter Miraculous Corp has appointed Roz Nowicki as the company's global head of consumer products for the Miraculous franchise. In her new position at Miraculous Corp, Nowicki will be responsible for spearheading the company's expansion initiatives for the Miraculous IP across consumer products, gaming, promotions and live … [Read more...] about Who’s News: Miraculous Appoints Global Head of Consumer Products

Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails

By Gary Symons TLL Editor in Chief Premium alcohol brand Absolut has put together a Wicked-themed cocktail kit to mark the release of the highly anticipated film. Absolut is also the official spirits partner for the Universal Pictures' film, which arrives in theaters on November 22. Absolute says it is "toasting to the power of friendship and inclusivity" by offering Wicked … [Read more...] about Universal Pictures and Absolut Conjuring Up Some ‘Wicked’ Cocktails

Bulldog to Manage UK Licensing for Comics Brand Beano

TLL Staff The independent licensing agency Bulldog Licensing has been appointed as UK licensing agent for Beano, one of the country's most recognizable brands in children’s entertainment. The appointment was unveiled recently at Brand Licensing Europe, and as UK comic fans celebrated National Comic Book Day. Bulldog made a splash for the brand at BLE, as their stand … [Read more...] about Bulldog to Manage UK Licensing for Comics Brand Beano

Brown Toy Box Launching STEAM Toys for Iyanu Series

By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with  Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series

Develop Your Own Scooby Doo Character With Acme Character Studio

By Allison Watkinson TLL Reporter Acme Character Studio has partnered with Warner Bros. Discovery to create a customizable digital experience and integrated shop, featuring Scooby-Doo and Mystery Inc. Part of Acme Innovation, Acme Character Studio is a tech company that develops immersive digital experiences and consumer products in partnership with licensed brands and … [Read more...] about Develop Your Own Scooby Doo Character With Acme Character Studio