By Gary Symons TLL Editor in Chief There's a rumor floating around Bikini Bottom that Wendy's is about to release its own version of the Krabby Patty. The restaurant chain hasn't confirmed the news, but in late August a Reddit post on the r/Spongebob subreddit claimed to show a leaked internal memo between Wendy's and Paramount about creating a licensed "Krabby Patty … [Read more...] about Licensing Mysteries: Is Wendy’s About to Release a Real Life Krabby Patty?
Entertainment/Character
Boyhood Whittles Figurines for Angry Birds’ 15th Anniversary
By Allison Watkinson TLL Reporter Rovio has signed a licensing partnership with the Boyhood design company for a line of wooden Angry Birds 15th anniversary collectibles. The licensing agreement with Boyhood was facilitated by IMG's dedicated licensing division on behalf of Rovio Entertainment's Angry Birds mobile gaming franchise. Founded in 2019, Boyhood is a family-owned and … [Read more...] about Boyhood Whittles Figurines for Angry Birds’ 15th Anniversary
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
Dr. Seuss Enterprises Announces Licensing Program for New Dr. Seuss Babies Brand
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises is launching a new brand called Dr. Seuss Babies for the infant category that features tiny versions of classic Dr. Seuss characters. To support the new brand's launch, Dr. Seuss Enterprises is kicking off an extensive licensing and merchandising program featuring the Dr. Seuss Babies. The Dr. Seuss Babies program will … [Read more...] about Dr. Seuss Enterprises Announces Licensing Program for New Dr. Seuss Babies Brand
Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
By Gary Symons TLL Editor in Chief Mattel is hoping for more movie magic, as it has just released a full line of fashion dolls inspired by Universal Picture's upcoming live action flick Wicked. The toyco had previously announced singing dolls representing the main characters Glinda (played by Ariana Grande) and Elphaba (Cynthia Erivo). They are now being joined by a wider … [Read more...] about Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
Zoonicorn on a Licensing Roll As The Brand Heads to BLE
By Gary Symons TLL Editor in Chief The hit preschool series Zoonicorn is going into Brand Licensing Europe (BLE) with a new licensing partner, new products and the launch of its official branded Amazon portal. The show, produced by Toonz Entertainment and Zoonicorn, LLC, is now aired in more than 100 countries worldwide, and has quickly grown an enviable portfolio of … [Read more...] about Zoonicorn on a Licensing Roll As The Brand Heads to BLE
Toonz and Giffi Announce Adventures of Rusty Animated Series
By Allison Watkinson TLL Reporter Toonz Media Group and Giffi have entered a collaborative partnership to create a licensed animated series based on stories from acclaimed author, Ruskin Bond. “It is a truly delightful journey to see my stories come to life through animation," said Bond. "The thought of reaching a new generation of readers and viewers through this medium is … [Read more...] about Toonz and Giffi Announce Adventures of Rusty Animated Series
Skinnydip London Brings Totally Spies! Merch to the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has secured a partnership between Banijay Kids & Family and Skinnydip London for licensed product collections inspired by the Totally Spies! series. The new partnership gives Skinnydip London the licensing rights to manufacture and distribute Totally Spies! products across multiple categories such as phone accessories, … [Read more...] about Skinnydip London Brings Totally Spies! Merch to the UK
Bones Coffee Brews Spongebob Squarepants Anniversary Collection
By Allison Watkinson TLL Reporter Bones Coffee Company has partnered with Paramount Consumer Products for a licensed coffee collection for the 25th anniversary of SpongeBob SquarePants. The licensed collection includes three new Bikini Bottom-inspired coffee flavors alongside themed mugs that feature licensed characters from the Spongebob Squarepants entertainment franchise. … [Read more...] about Bones Coffee Brews Spongebob Squarepants Anniversary Collection
Dynamite Entertainment Unveils Licensed Comics with Warner Bros. Discovery
By Allison Watkinson TLL Reporter Dynamite Entertainment recently announced a slate of five officially licensed comic series based on entertainment franchises from Warner Bros. Discovery Global Consumer Products. The new licensed adaptations from Dynamite Entertainment will include official comic book series for The Herculoids, Thundarr the Barbarian, Dynomutt & Blue … [Read more...] about Dynamite Entertainment Unveils Licensed Comics with Warner Bros. Discovery