By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel
Entertainment/Character
Banijay Kids & Family Boosts Mr Bean with Additional Licensing Agents
By Allison Watkinson TLL Reporter Banijay Kids & Family has appointed three new licensing sub-agents to represent the Mr. Bean entertainment brand and character IP. IMG will be responsible for representing Mr. Bean throughout Japan, South Korea and South East Asia. Spacetoon Licensing will manage Mr. Bean's licensing program, including live show rights, in the Middle East. … [Read more...] about Banijay Kids & Family Boosts Mr Bean with Additional Licensing Agents
Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie
By Allison Watkinson TLL Reporter Keebler has partnered with Warner Bros. Discovery for a licensed cookie product and online promotion inspired by the upcoming film, Beetlejuice Beetlejuice. Designed as a sequel to the original Beetlejuice film that hit theaters in 1988, Beetlejuice Beetlejuice follows three generations of the Deetz family as they return to their home in Winter … [Read more...] about Keebler Launches Limited-Edition Beetlejuice Beetlejuice Cookie
Barbarella Blasts Into New Comic Series with Dynamite Entertainment
By Allison Watkinson TLL Reporter Dynamite Entertainment has announced a new Barbarella comic series that will precede the franchise's upcoming blockbuster film. A joint work from writer Blake Northcott and artist Anna Morozova, the re-vamped Barbarella series will include new adventures, characters and saucy scenarios for the planet-hopping comic heroine, Barbarella. The new … [Read more...] about Barbarella Blasts Into New Comic Series with Dynamite Entertainment
BBC Studios Restructures Its Growing Licensing Business
By Gary Symons TLL Editor in Chief BBC Studios is restructuring its consumer products and licensing business to deal with the rapid growth in that division.The studio has seen massive growth in its licensing business, thanks partly to the global success of the animated series Bluey, and other hits like the seemingly immortal Doctor Who.As a result, BBC Studios has announced a … [Read more...] about BBC Studios Restructures Its Growing Licensing Business
Hasbro and Amazon Host Peppa Pig Dance Party Campaign
By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign
Miraculous Corp and Nex Develop Miraculous Ladybug: Paris Dash Video Game
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with the interactive technology company Nex to develop a high-tech runner game for the Miraculous franchise. Based on the animated TV series from Zag Studios, the Miraculous Ladybug: Paris Dash game uses proprietary motion-tracking AI tech developed by Nex that uses the players natural body movements to drive the … [Read more...] about Miraculous Corp and Nex Develop Miraculous Ladybug: Paris Dash Video Game
Fan Week and Collaborations Celebrate 30th Anniversary of Friends
TLL Staff Warner Bros. Discovery is putting on a week-long party to honor the 30th anniversary of Friends, with the release of new products and experiences. The party starts appropriately enough on International Friendship Day, July 30, with the third annual Friends Fan Week. With the 30th anniversary arriving, this year's celebration of one of the most popular shows in … [Read more...] about Fan Week and Collaborations Celebrate 30th Anniversary of Friends
Care Bears and Universal Monsters Launch Frighteningly Cute Collaboration
By Allison Watkinson TLL Reporter Universal Monsters, Cloudco Entertainment and UP&E have launched a partnership that combines Care Bears with licensed characters from Universal's classic horror franchises. The licensed monster mash-up will include a wide range of releases such as apparel, beauty, stationery, Funko Pop! figures, home décor, collectibles, plush, health care … [Read more...] about Care Bears and Universal Monsters Launch Frighteningly Cute Collaboration
Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas