By Allison Watkinson TLL Reporter Hasbro and Merlin Entertainments have released details on the officially licensed Peppa Pig theme park under construction in North Texas. Located in North Richland Hills, the upcoming theme park will include an assortment of rides, play areas and attractions based on licensed characters from Hasbro's Peppa Pig franchise. Scheduled to open in … [Read more...] about Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
Experiential Licensing
Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store
By Allison Watkinson TLL Reporter Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs. The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa Claus and Hasbro … [Read more...] about Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store
Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
By Allison Watkinson TLL Reporter Hasbro and Rocafella Leisure have opened a licensed NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo.The new NAX venue is managed by the Rocafella Leisure entertainment agency under license from Hasbro, Inc.The Rocafella Leisure Group offers location-based brand management services to global IP owners such as commercial … [Read more...] about Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
Rapid Growth Leads Falcon’s Beyond to Double Its Staffing
TLL Staff A global entertainment company and a leader in immersive storytelling, Falcon’s Beyond Global, Inc. (FBYD), is launching a massive hiring campaign for its Falcon’s Creative Group division. The company aims to double its staff by adding nearly 200 new team members who specialize in design, media, and technology. The move comes as the company experiences … [Read more...] about Rapid Growth Leads Falcon’s Beyond to Double Its Staffing
Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions
By Gary Symons TLL Editor in Chief Former Quantum Creative Studios CEO Kelly Easterling is taking on a key role at location based entertainment company Original X Productions. Original X Productions (OGX) announced it has appointed Easterling as Vice President of Production and Operations. Easterling's responsibilities will be to spearhead production design and operations … [Read more...] about Who’s News: Former Quantum Creative CEO Takes Key Role at Original X Productions
NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
By Gary Symons TLL Editor in Chief Hasbro and Kingsmen Creatives are expanding their NERF Xperience brand into China, starting with an entertainment centre in Beijing. NERF is one of the eight core division that Hasbro is focusing on under its new strategic plan, aiming to turn it into a billion dollar brand. That quest has gotten a boost with the partnership … [Read more...] about NERF XPerience Expands to China in Hasbro x Kingsmen Partnership
Who’s News: Stacy Moscatelli To Head Location-Based Entertainment Firm OGX
TLL Staff Original X Productions (OGX) has named Stacy Moscatelli as the new Chief Executive Officer for the company. Moscatelli is being elevated from her former role as OGX Co-President and Chief Strategy Officer. Built on a foundation of creating iconic live events and location-based entertainment, OGX (formerly known as Superfly X) creates location-based entertainment … [Read more...] about Who’s News: Stacy Moscatelli To Head Location-Based Entertainment Firm OGX
Dubai Cafe Recreates the World of Masha and the Bear
By Allison Watkinson TLL Reporter The Animaccord entertainment company has announced a second fully branded venue for its Masha and the Bear franchise. Located in the Dubai Mall, the new Masha and the Bear Play Cafe is a restaurant and family entertainment center that is scheduled to launch during October 2023. The licensed Play Cafe will feature Masha and the Bear … [Read more...] about Dubai Cafe Recreates the World of Masha and the Bear
Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China
By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China
Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location