By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands
Film
Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms
By Allison Watkinson TLL Reporter Warner Bros. Discovery and Egan Escape Productions have partnered for an escape room experience inspired by the horror franchise IT. The licensing deal for this terrifying but thrilling experience was managed by Warner Bros. Discovery's Global Themed Entertainment division. The licensed Escape IT experience features two multi-room … [Read more...] about Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms
Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
By Gary Symons TLL Editor in Chief Guests at Hard Rock properties will get a glimpse into John Wick's lavish underworld through a partnership with Lionsgate studio. Hard Rock International announced the promotional partnership with Lionsgate, the studio behind the shoot 'em up thriller franchise John Wick, to celebrate the fourth installment in the series: John Wick: … [Read more...] about Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
Star Trek Licensing: Factory Entertainment To Go Where No Collectibles Have Gone Before
Factory Entertainment has entered into a multi-year agreement with Viacom International to expand upon its line of Star Trek collectibles. Factory Entertainment’s Star Trek line will be centered primarily around its high-end prop replica business. Since 2011, the company has established itself as a world leader in producing authentic, limited-edition replicas of props and … [Read more...] about Star Trek Licensing: Factory Entertainment To Go Where No Collectibles Have Gone Before
Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter
By Gary Symons TLL Editor in Chief The first Laurel and Hardy film debuted in 1927, and almost a century later, the comedians still bring laughter to millions of people around the world. While the Laurel & Hardy shorts were recorded in grainy black and white film, today the comedic pieces that defined slapstick comedy are viewed millions of times on modern streaming … [Read more...] about Celebrity Licensing: LMI Building on Laurel & Hardy’s Legacy of Laughter
Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise
By Allison Watkinson TLL Reporter Spin Master has announced a new multiplatform children's franchise called Unicorn Academy, which will debut with a Netflix-original animated series. Spin Master is a global children's entertainment company that specializes in creating toys, entertainment content, and digital games. With distribution in over 100 countries, Spin Master … [Read more...] about Unicorn Academy: Spin Master Unveils Its Latest Entertainment and Toy Franchise
Adonis Creed Coming to Fortnite in MGM Collaboration
By Allison Watkinson TLL Reporter Epic Games’ and MGM have partnered to bring limited-edition Creed III content to the Fortnite online game platform. MGM's Creed film franchise follows the boxing career of the fictional character Adonis Creed. The upcoming Creed III film is the third installment in the franchise and marks Michael B. Jordan’s directorial debut. “Creed … [Read more...] about Adonis Creed Coming to Fortnite in MGM Collaboration
DC and Partners Release Products for the Whole ‘Shazamily’
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products and DC have revealed an extensive collection of licensed merchandise based on the upcoming superhero film Shazam! Fury of the Gods. The collectible manufacturer McFarlane has released a licensed Shazam action figure at major retailers and the DC Shop. The toy company Spin Master has also … [Read more...] about DC and Partners Release Products for the Whole ‘Shazamily’
Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder
By Gary Symons TLL Editor in Chief There are a lot of action thrillers licensed in our industry ... but not many action thrillers about licensing. That's about to change, as Apple Original Film will debut the film Tetris on March 31, telling the story how a US entrepreneur won the rights from the Soviet Union. Tagged by the film's publicists as "The game you couldn’t put … [Read more...] about Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder
LOEWE Releases Collection Inspired by Howl’s Moving Castle
By Allison Watkinson TLL Reporter LOEWE has partnered with Studio Ghibli for a licensed apparel and accessories collection featuring the animated film, Howl's Moving Castle. Initially founded in Spain in 1846, LOEWE is a luxury fashion brand that specializes in finely-crafted clothing, leather goods, and accessories. LOEWE and Studio Ghibli previously released two … [Read more...] about LOEWE Releases Collection Inspired by Howl’s Moving Castle