By Gary Symons TLL Editor in Chief The Lego Group has literally created a work of art in its latest brick set, in partnership with the Van Gogh Museum in Amsterdam. Lego has just unveiled its new Vincent Van Gogh - Sunflowers Set as part of the company's Lego Art collection. Created in close collaboration with the Van Gogh Museum in Amsterdam, the set allows users to create … [Read more...] about Lego’s Vincent Van Gogh Set Turns You Into a Master Artist
Entertainment
Toon2Tango and Schleich Launch Eldrador Creatures Partnership
By Allison Watkinson TLL Reporter Toon2Tango has signed an agreement with Schleich to develop and produce multi-platform entertainment content based on its Eldrador Creatures brand. First launched by Schleich in 2019, Eldrador Creatures is a toy figurine brand that features ferocious magical creatures from five different fantasy worlds. The narrative of Eldrador … [Read more...] about Toon2Tango and Schleich Launch Eldrador Creatures Partnership
Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement
By Allison Watkinson TLL Reporter Spin Master and WildBrain CPLG have expanded their representation partnership for Unicorn Academy and Rubik’s to include the UK and Eire (Ireland). The UK and Eire representation agreement for Unicorn Academy adds to Wildbrain CPLG's existing partnership with Spin Master, which includes numerous regions across Europe, Asia, Africa and … [Read more...] about Wildbrain CPLG and Spin Master Expand Unicorn Academy Agreement
Surge Brands Named Poindexter’s Licensing Agent
By Allison Watkinson TLL Reporter Felix the Cat Productions has appointed Surge Brands as the exclusive global licensing agency for its Poindexter character IP. Created by Joe Oriolo in the 1950s, Poindexter is a main character from the long-standing animated franchise, Felix the Cat. Originally known as Felix's sidekick and best friend, Poindexter will now be … [Read more...] about Surge Brands Named Poindexter’s Licensing Agent
Diversity Sells, But The Entertainment Industry Still Has a Long Way to Go
By Gary Symons TLL Editor in Chief The Entertainment and Character sector drives more sales of licensed products and services than any other, so the characters you see depicted form a critical part of the licensing mix. According to recent research, however, both the entertainment and licensing industries are missing out on sales due to a lack of diversity in the mix … [Read more...] about Diversity Sells, But The Entertainment Industry Still Has a Long Way to Go
ITV Named Licensing Representative for The Masked Singer UK
By Allison Watkinson TLL Reporter Bandicoot Scotland has appointed ITV Studios as the official licensing agent for The Masked Singer TV series in the UK. As the new UK representative for the reality TV franchise, ITV Studios' licensing team will work to expand The Masked Singer brand across a wide range of product categories. “After 6 amazing series, The Masked Singer … [Read more...] about ITV Named Licensing Representative for The Masked Singer UK
Rocket Licensing To Help Bing Soar With UK Licensing Program
By Gary Symons TLL Editor in Chief The award-winning agency Rocket Licensing has been appointed by Acamar Films as the UK agent for the hit pre-school brand Bing. Produced by Acamar Films, Bing is based on the pre-school book series by author Ted Dewan. Acamar has already produced four seasons of Bing, totalling 104 short episodes of seven minutes each. The series was … [Read more...] about Rocket Licensing To Help Bing Soar With UK Licensing Program
USPS and Moonbug Launch Mr. ZIP PreschoolSeries
By Allison Watkinson TLL Reporter The United States Postal Service (USPS) has partnered with Moonbug to launch an animated preschool series based on its Mr. ZIP character IP. Premiering on YouTube Kids in February 2025, the upcoming Mail with Mr. ZIP series will follow the eponymous character and his friends from the USPS as they embark on two-minute adventures each … [Read more...] about USPS and Moonbug Launch Mr. ZIP PreschoolSeries
Tom Gates Names Larkshead Licensing as New Agency
By Gary Symons TLL Editor in Chief TG Entertainment Ltd. has named Larkshead Licensing as the new UK licensing agent for the beloved children’s book and TV brand, Tom Gates. The news of the appointment comes close on the heels of the announcement of a 45-date live stage tour launching in April. Larkshead Licensing, known for its representation of publishing and … [Read more...] about Tom Gates Names Larkshead Licensing as New Agency
Sony Pictures Announces Three New Video Game Adaptations
By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations