By Allison Watkinson TLL Reporter WildBrain and the Lego Group have expanded their existing partnership to include licensed Lego content on Wildbrain's YouTube distribution network. An expansion of an existing licensing partnership, the updated agreement has added official content from four different Lego franchises to the company's extensive global network of Youtube … [Read more...] about Wildbrain Builds on LEGO Partnership with YouTube Distribution Agreement
Entertainment
Miraculous Corp Partners with Big Picture Licensing to Expand UK Presence
TLL Staff Miraculous Corp. and ZAG have appointed Big Picture Licensing to represent the global superhero hit Miraculous in the UK and Eire. Set in modern-day Paris, the Miraculous – Tales of Ladybug and Cat Noir animated series follows teenagers Marinette and Adrien, who transform into superheroes Ladybug and Cat Noir to balance their daily lives with saving the city from … [Read more...] about Miraculous Corp Partners with Big Picture Licensing to Expand UK Presence
HBO and Max Decide Not to Renew Sesame Street Deal
By Gary Symons TLL Editor in Chief 'How to get to Sesame Street' is now an open question, as Max and HBO say they won't renew their deal for new episodes of the legendary kid's show. Sesame Street, now in its 55th season, has been on the air long enough that the kids who watched the original episodes are now tuning in with their grandchildren. The series was a trail-blazer … [Read more...] about HBO and Max Decide Not to Renew Sesame Street Deal
“Dream Partnership:” Aardman Producing Content for Pokémon
TLL Staff The animation studio Aardman, creators of Wallace & Gromit, Chicken Run, and Shaun the Sheep, is bringing its stop-motion expertise to the world of Pokémon. The Pokémon Company International and Aardman announced Wednesday that content coming from their collaboration will be released sometime in 2027. What will that content consist of? Unfortunately, there are … [Read more...] about “Dream Partnership:” Aardman Producing Content for Pokémon
CISAC Study Predicts Human Creators Will Lose Revenue to Generative AI
By Gary Symons TLL Editor in Chief At its heart, the entire entertainment industry is based on the work of human content creators, be they musicians, artists or writers, but that relationship is now threatened by the advent of Generative AI. That's the view of the International Confederation of Societies of Authors and Composers (CISAC), which has just released a study … [Read more...] about CISAC Study Predicts Human Creators Will Lose Revenue to Generative AI
Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
TLL Staff Dr. Seuss Enterprises has announced the promotions of Jimeka Broussard to Director of Licensing, North America and Jenna Marson to Director of Licensing, International Markets. The company says these leadership appointments reflect the company’s commitment to accelerating its licensing efforts both domestically and internationally as it seeks to expand its … [Read more...] about Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions
Hippo Blue Collaborates with Disney for Personalised Children’s Products
By Allison Watkinson TLL Reporter Hippo Blue and Disney have launched a collaborative licensing partnership for a range of personalised children's products that feature popular Disney characters. Launched for Australia & New Zealand’s back-to-school season, the licensed collection includes a variety of customizable products such as drink bottles, bento boxes, lunch … [Read more...] about Hippo Blue Collaborates with Disney for Personalised Children’s Products
Merchantwise Celebrates 25 Years of Brand Licensing
By Gary Symons TLL Editor in Chief Merchantwise Group is celebrating 25 years as the leading independent brand licensing and marketing agency in Australia and New Zealand (ANZ). Merchantwise was founded in 1999 by former Disney colleagues, including the now-CEO Alan Schauder, COO Rowena Ryan, and Creative Director Andros Georgiades. “As we celebrate this 25-year … [Read more...] about Merchantwise Celebrates 25 Years of Brand Licensing
Canadian News Media Open New Front in War Over AI and Copyright
By Gary Symons TLL Editor in Chief A coalition of Canada's top news organizations is suing OpenAI for using its content to train its ChatGPT generative AI bot. The coalition includes The Canadian Press wire service, Torstar, the Globe and Mail, Postmedia and CBC/Radio-Canada. For full disclosure, the author of this story worked at CBC/Radio Canada, and … [Read more...] about Canadian News Media Open New Front in War Over AI and Copyright
Popeye Teams Up with FORCE BLUE to Champion Conservation Missions
By Allison Watkinson TLL Reporter King Features has launched a partnership with Force Blue that names Popeye the Sailor Man as the mascot for the organization's Tour of Duty campaign. As Force Blue's officially licensed spokescharacter, Popeye will serve alongside a team of marine scientists, environmental advocates and Special Operations veterans on a long-term ocean … [Read more...] about Popeye Teams Up with FORCE BLUE to Champion Conservation Missions