By Gary Symons TLL Editor in Chief Animation studio Toonz Media Group has engaged in an intriguing partnership with Driver Studios, that could change the way content creators engage with the audience. According to a statement from the two companies, the tech partnership could even shape how story lines develop, starting with a new 3D animated series called The … [Read more...] about Toonz and Driver Studios Partnership To Allow Audience Reaction to Drive Storylines
Entertainment
Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA
By Gary Symons TLL Editor in Chief Zag and Mediawan's new venture Miraculous Corp showed it is serious about success, naming former Moonbug managing director Andy Yeatman as its new CEO. The Paris-based entertainment companies launched Miraculous Corp in May as a joint venture to build on the global success of the animation franchise Miraculous: Tales of Ladybug & Cat … [Read more...] about Who’s News: Moonbug MD Andy Yeatman Named CEO of Miraculous Corp USA
Fisher Price Is Up Schitt’s Creek With Little People Collection
By Gary Symons TLL Editor in Chief Fisher-Price and ITV Studios have joined forces to bring consumers the most stylish Little People Collector Set of all time, featuring the Rose family from Schitt's Creek. The underdog Emmy winner and Netflix hit tells the story of a wealthy video game store tycoon, Johnny Rose, who gets caught up in an embezzlement scandal, and loses … [Read more...] about Fisher Price Is Up Schitt’s Creek With Little People Collection
Toonz Animation Marks 25th Anniversary With Launch of Film Division
By Gary Symons TLL Editor in Chief Toonz Animation, the first global animation studio from India, is now getting into the feature film business. Toonz Animation is a company we've had our eye on for a while, as it is one of those studios leading the way in the internationalization of entertainment and licensing. For many decades the United States and to a lesser extent the … [Read more...] about Toonz Animation Marks 25th Anniversary With Launch of Film Division
Tetris Celebrates 40 Years with Expansive Licensing Program
By Allison Watkinson TLL Reporter The Tetris Company is launching an extensive lineup of licensing collaborations, partnerships and events for World Tetris Day and the brand's 40th anniversary. The official World Tetris Day celebrations will include a wide range of crossovers across multiple market categories such as gaming, toys, fashion, technology, art and lifestyle. “The … [Read more...] about Tetris Celebrates 40 Years with Expansive Licensing Program
Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands
By Allison Watkinson TLL Reporter WildBrain is growing its Teletubbies, Strawberry Shortcake and Caillou brands in China with a slate of new content distribution partnerships. The Strawberry Shortcake franchise has signed distribution partnerships with the Youko and JY broadcasting networks. The licensing agreements with Youku and JY include the broadcasting rights to … [Read more...] about Wildbrain Inks Distribution Deals in China for Children’s Entertainment Brands
Bay Laurel Named As Location-Based Licensing Rep for Care Bears Brand
By Allison Watkinson TLL Reporter Cloudco Entertainment has selected Bay Laurel Advisors as its Care Bears licensing representative for the brands' further expansion into location-based entertainment. “We’re beyond excited to bring the heartwarming world of Care Bears to life in immersive experiences and destinations for fans of all ages and are delighted to be working with Bay … [Read more...] about Bay Laurel Named As Location-Based Licensing Rep for Care Bears Brand
Hasbro and Kingsmen Xperience Team Up for Planet Playskool
By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Millimages Signs Pair of Licensing and Distribution Deals
TLL Staff The animation house Millimages has signed a fashion deal for its Molang brand, and added a distribution partner for six of its preschool series. The licensing agreement is with Fashion UK, which secured an exclusive, multi-year partnership with Millimages for Molang. The agreement will see Fashion UK creating a new line of children's and adult apparel in the UK and … [Read more...] about Millimages Signs Pair of Licensing and Distribution Deals