By Allison Watkinson TLL Reporter The global sports, music, and entertainment company Wasserman has announced the promotion of Lee Anderson to President of Wasserman’s music division. Anderson is a founding member of Wasserman Music’s executive leadership team, and played a pivotal role in establishing the agency when it launched in 2021. The company says Anderson was a … [Read more...] about Who’s News: Lee Anderson Promoted to President of Wasserman Music
Entertainment
150 Licensing Deals for The Garfield Movie, and Yes, There’s Lasagna
By Allison Watkinson TLL Reporter Sony Pictures has secured more than 150 licensing partnerships across the globe for the theatrical release of The Garfield Movie. “It has been an extremely collaborative process with all our partners to develop unique and creative campaigns for The Garfield Movie," said Sony Pictures EVP, Jeffrey Godsick. "They have actively put the … [Read more...] about 150 Licensing Deals for The Garfield Movie, and Yes, There’s Lasagna
Licensed Star Wars Oreo Cookies Rocket into Retail Market
By Allison Watkinson TLL Reporter Mondelēz International's Oreo brand is releasing officially licensed Star Wars Oreo Cookies in collaboration with Lucasfilm. The special-edition Star Wars Oreo Cookie collaboration includes two variations for the dark side and light side factions of the Star Wars science-fiction franchise. "Pairing two tremendously loved communities to launch … [Read more...] about Licensed Star Wars Oreo Cookies Rocket into Retail Market
Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
Moonbug Launches Own Blippi Channel on Samsung TV Plus
By Gary Symons TLL Editor in Chief The children's animated megahit Blippi is getting its own dedicated channel on Samsung TV Plus, Moonbug Entertainment has announced. Moonbug, a part of Candle Media, revealed it has created the first free, ad-supported streaming TV (FAST) channel for all things Blippi. Blippi is among the two most popular shows produced by Moonbug, … [Read more...] about Moonbug Launches Own Blippi Channel on Samsung TV Plus
NSB and Yuzu Dating App Announce New Licensing Relationship
By TLL Staff Match Group’s Yuzu social app has signed a licensing partnership with the Asian-American music and online entertainment group, North Star Boys (NSB). Available on the iOS store, Yuzu is a social media and dating app that provides a platform for the Asian diaspora community to connect through shared values and interests. The Yuzu and NSB partnership will … [Read more...] about NSB and Yuzu Dating App Announce New Licensing Relationship
Pokémon Expansions and Collections for May 2024
By Allison Watkinson TLL Reporter and TLL Staff The Pokémon Company International has announced several new expansions to its plush, fashion, outdoor, trading card game (TCG) and ecommerce offerings during May 2024. The brands' recent consumer product expansions include the international launch of the Pokémon Soda Pop Plush collection and the debut of a new fashion and outdoor … [Read more...] about Pokémon Expansions and Collections for May 2024
Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
By Gary Symons TLL Editor in Chief Licensing specialists spend a lot of time figuring out the next hot thing in entertainment, making the Netflix Engagement Report required reading. Netflix has published its second edition of What We Watched: A Netflix Engagement Report, capturing Netflix viewership from July to December 2023. This report covers 99% of all viewing on … [Read more...] about Feature: Licensing Opportunities Revealed in Netflix Viewing Reports
Dr. Seuss and Random House Reveal Authors for New Seuss Books
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Random House Children’s Books have announced the first line-up of authors that will contribute to the Seuss Studios publishing program.The initial lineup of childrens' authors and illustrators includes Lala Watkins, Sarah Hwang, Jerrard K. Polk and Avani Dwivedi. Based on previously unpublished sketches and … [Read more...] about Dr. Seuss and Random House Reveal Authors for New Seuss Books
Underscore Talent Launches New Division for STEM Education
By Allison Watkinson TLL Reporter Underscore Talent is launching a new division that focuses on representing creative talent across STEM, learning and education. A subsidiary of TheSoul Publishing, Underscore is a talent management firm that represents a diverse client base of content creators across multiple social media, online streaming and gaming platforms. This includes … [Read more...] about Underscore Talent Launches New Division for STEM Education