The Licensing Letter

Entertainment

Licensing Works and Kewpie Bring the Love on Valentine’s Day

By Gary Symons TLL Editor in Chief Kewpie was conceived as a symbol of love and laughter, and the brand certainly lived up to that reputation this Valentine's Day. Licensing Works!, the exclusive agent for the Kewpie Corporation, brokered the launch of several new Kewpie products, timed for Valentine’s Day. Kewpie Corporation owns the global rights for the Kewpie … [Read more...] about Licensing Works and Kewpie Bring the Love on Valentine’s Day

Bing Goes Skiing with the Valli di Sole Tourism Board

By Allison Watkinson TLL Reporter Acamar Films has partnered with the Valli di Sole, Peii and Rabbi Tourism Board to feature its Bing children's series in a licensed skiing initiative. Facilitated by Maurizio Distefano Licensing, the partnership will bring the licensed characters, Bing and Flop, to three skiing parks within the Folgarida Marilleva area for a … [Read more...] about Bing Goes Skiing with the Valli di Sole Tourism Board

Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ

By Allison Watkinson TLL Reporter Konami Cross Media NY has signed new Yu-Gi-Oh! licensing partnerships in Australia and New Zealand through its sub-agent Sugoi Co. As the Yu-Gi-Oh! franchise's official sub-agent for the ANZ region, Sugoi Co's Jason Wang has signed three new licensees for the brand that will focus on developing high-quality Yu-Gi-Oh! fashion. These … [Read more...] about Konami Cross Media NY Secures Yu-Gi-Oh! Apparel Deals in ANZ

Paris Hilton and Vitapod Launch Healthy Beverage Collection

By Allison Watkinson TLL Reporter Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection. "As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod," said Paris Hilton. "They have created a truly … [Read more...] about Paris Hilton and Vitapod Launch Healthy Beverage Collection

Gender Parity Achieved for the First Time for Major Film Releases

By Gary Symons TLL Editor in Chief Two new studies showed that women achieved gender parity for major US film releases in 2024, the first time that has happened. One of the studies was Dr. Martha Lauzen's annual report, It's a Man's (Celluloid) World Report. It found that out of the 100 top grossing films in 2024, women played the lead in 42% of the films, which is the … [Read more...] about Gender Parity Achieved for the First Time for Major Film Releases

Horrible Histories Brings Georgian Fun to Osterley Park

By Gary Symons TLL Editor in Chief Families visiting Osterley Park and House in West London will have the chance to step back in time with a new Horrible Histories-inspired event running for over six months. The initiative is the result of a partnership between Rocket Licensing, which represents the popular Horrible Histories brand in the UK and Ireland, and the … [Read more...] about Horrible Histories Brings Georgian Fun to Osterley Park

Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

TLL Staff The animated 'frenemies' Tom and Jerry are marking 85 years of mischief and mayhem with a year-long global celebration. Warner Bros. Discovery has announced an array of licensed commemorative events, exclusive content, and special merchandise to honor the iconic cat-and-mouse pair. New Products and Collaborations A variety of themed merchandise is set to … [Read more...] about Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities

Michael Peikoff’s Hilarious Look at Licensing and Business

By Gary Symons TLL Editor in Chief Licensing and entertainment veteran Michael Peikoss and Looney Tunes artist Fred Bode have just released a book that's sure to turn your own frustrations into laughter. Titled A Smart Man Wouldn’t Have Thought About That, the book is a short and punchy read based on the witty and occasionally acerbic musings of Peikoff's father … [Read more...] about Michael Peikoff’s Hilarious Look at Licensing and Business

Opinion: Grok 2 Shows We Need New Copyright Laws for AI and Social Media

By Gary Symons TLL Editor in Chief If you thought artificial intelligence posed a threat to your intellectual property before, you ain’t seen nothin’ yet. The AI model Grok, released by the Elon Musk-owned developer xAI, has already raised new concerns over copyright infringement since the Grok 2 update was released in August last year. Unlike other AI chatbots that … [Read more...] about Opinion: Grok 2 Shows We Need New Copyright Laws for AI and Social Media