By Allison Watkinson TLL Reporter Lucasfilm Games has partnered with Electronic Arts, Bit Reactor and Respawn Entertainment to develop a licensed video game called Star Wars Zero Company. Announced at Star Wars Celebration Japan, the upcoming game will feature single-player turn-based gameplay within Lucasfilms' science-fiction franchise. “Our vision for Star Wars … [Read more...] about Lucasfilm Games and EA Announce New Star Wars Video Games
Entertainment
Disguise Secures Rights to Sonic the Hedgehog in Multi-Year Deal with SEGA of America
By Allison Watkinson TLL Reporter Disguise has signed a global, multi-year agreement with SEGA of America to gain the sole licensing rights for Sonic the Hedgehog costumes. A subsidiary of JAKKS Pacific, Disguise is a licensed costume design company that offers an extensive portfolio of products through its growing network of global distribution partners. This new … [Read more...] about Disguise Secures Rights to Sonic the Hedgehog in Multi-Year Deal with SEGA of America
Kung Fu Panda Joins Forces with Ragnarok Online
By Allison Watkinson TLL Reporter Gravity Interactive and UP&E have launched a licensed Kung Fu Panda integration within the developer's Ragnarok Online video game. The in-game collaboration brings licensed characters, cosmetics and items from DreamWorks Animation's Kung Fu Panda film series to Ragnarok Online's multi-player world, Prontera. Running from April 15 to May … [Read more...] about Kung Fu Panda Joins Forces with Ragnarok Online
Minecraft Experience: Villager Rescue Set to Debut in Canada
By Allison Watkinson TLL Reporter Mojang Studios, Experience MOD and Supply + Demand are bringing Minecraft Experience: Villager Rescue to the Square One Shopping Centre in Mississauga. “Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” said Square One Shopping Centre director, Stephen Gascoine. “Building on … [Read more...] about Minecraft Experience: Villager Rescue Set to Debut in Canada
Butterfinger and Borderlands 4 Launch Licensed Sweepstakes
By Allison Watkinson TLL Reporter Ferrero, 2K Games and Gearbox Software have teamed up for a promotional activation featuring Borderlands 4 and the Butterfinger candy brand. Called Game Better with Butterfinger, the collaborative partnership has launched a licensed sweepstakes event that will select a new winner every week until July 31, 2025. The collaboration is designed … [Read more...] about Butterfinger and Borderlands 4 Launch Licensed Sweepstakes
Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
By Allison Watkinson TLL Reporter Penguin Ventures has appointed WildBrain CPLG as The World of Peter Rabbit's North American licensing representative. Under the terms of the agreement, WildBrain CPLG will manage the rights to the literary franchise's licensing program across merchandise, promotions, digital media and live experiences. Launching ahead of two … [Read more...] about Penguin Ventures Names WildBrain CPLG as Peter Rabbit’s North American Representative
Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads
TLL Staff The Australian series Bluey is set to kick off with Sesame Street's Elmo and Cookie Monster reading "What Games Should We Play?", marking the first live-action read in the series. The popular audiobook series will also feature a star-studded cast of human readers as well. Other notable narrators include Helena Bonham Carter ("Queens"), Michael Sheen ("Road Trip"), … [Read more...] about Elmo and Cookie Monster Kick Off Second Season of Bluey Book Reads
Barbie Debuts LeBron James Doll as its First Kenbassador
By Allison Watkinson TLL Reporter Mattel is introducing a new licensed Ken doll to its Barbie brand that features the likeness of basketball player, activist and philanthropist LeBron James. Developed in partnership with the LeBron James Family Foundation (LJFF), the licensed collectible marks the first Ken doll to feature the likeness of a professional athlete. "Ken is … [Read more...] about Barbie Debuts LeBron James Doll as its First Kenbassador
Horrible Histories Comes to Leeds Castle for Easter Holidays
By Allison Watkinson TLL Reporter Rocket Licensing has secured an experiential licensing partnership to bring Horrible Histories to Leeds Castle. Taking place from April 5 to 21, the Horrible Histories Easter Escapades: The Knights’ Quest experiential activation is inspired by the Knights of Leeds Castle and the well-known entertainment franchise. "With its combination of … [Read more...] about Horrible Histories Comes to Leeds Castle for Easter Holidays
PLAYMOBIL Creates a Truly Miraculous Toy Line
TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line