By Allison Watkinson TLL Reporter The licensing agency Merchantwise is representing We’re Going on a Bear Hunt across Australia and New Zealand for Walker Productions and Lupus Films. A part of The Merchantwise Group, Merchantwise is a full-service licensing agency that specializes in representing gaming, digital and entertainment brands. As the licensing … [Read more...] about Merchantwise to Rep Children’s Book We’re Going on a Bear Hunt
Publishing
Analysis: Puffin Walks a Legal Tightrope in Editing Roald Dahl
By Gary Symons TLL Editor in Chief The publisher Puffin will be editing books by Roald Dahl to make them more inclusive, but will also release a version that is unedited. The latter move came after a backlash by freedom of speech advocates who protested the idea of censoring Dahl's books to make them more inclusive. The works of beloved but occasionally … [Read more...] about Analysis: Puffin Walks a Legal Tightrope in Editing Roald Dahl
Book Licensing: The Grinch is Back in Random House Sequel
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Random House Children’s Books are publishing an official sequel to Dr. Seuss’s How the Grinch Stole Christmas! called How The Grinch Lost Christmas!. A division of Penguin Random House LLC, Random House Children’s Books is a publishing company that creates books for toddlers through young adult in all literary … [Read more...] about Book Licensing: The Grinch is Back in Random House Sequel
DC and Partners Release Products for the Whole ‘Shazamily’
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products and DC have revealed an extensive collection of licensed merchandise based on the upcoming superhero film Shazam! Fury of the Gods. The collectible manufacturer McFarlane has released a licensed Shazam action figure at major retailers and the DC Shop. The toy company Spin Master has also … [Read more...] about DC and Partners Release Products for the Whole ‘Shazamily’
Peanuts Continues Asia Expansion Through Trade Fair in Seoul
By Allison Watkinson TLL Reporter WildBrain CPLG has announced that the Peanuts character brand will appear at The Seoul Living Design Fair 2023 to showcase licensed lifestyle products. The Seoul Living Design Fair is Korea’s largest interior design & lifestyle exhibition, and the Peanuts brand will be featured at the fair in a themed booth created by Peanuts … [Read more...] about Peanuts Continues Asia Expansion Through Trade Fair in Seoul
Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series
By Gary Symons TLL Editor in Chief Spotlight Licensing has been appointed to help expand the licensing opportunities for the fairytale book series Anboran, which features people of color. The book series is the kind of success story all writers dream of, as author Ronnie Anderson Jr. self-published his initial anthology Five Amazing Fairytales. Since then, Anderson … [Read more...] about Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series
Toikido Grants Book License for Piñata Smashlings to Ladybird
By Allison Watkinson TLL Reporter The entertainment company Toikido has partnered with Ladybird Books for a collection of Piñata Smashlings-themed published content. The Piñata Smashlings IP was created and developed by Toikido's in-house design team as part of the company's larger Piñataverse franchise. The company plans to extend the Piñata Smashlings brand through … [Read more...] about Toikido Grants Book License for Piñata Smashlings to Ladybird
James Gunn Unveils The Future of the DC Universe
By Gary Symons TLL Editor in Chief DC Studios has served notice it's ready to compete with rival Marvel in building an integrated superhero universe. James Web and Peter Safran, the newly appointed co-CEOs of DC Studios, this week revealed their overall plan for the franchise. That initially includes 10 new films and series, but the real news is that the studio will … [Read more...] about James Gunn Unveils The Future of the DC Universe
Lefties Sets Sail With Popeye-Themed Apparel Collection
By Allison Watkinson TLL Reporter King Features and Lefties have partnered on a licensed apparel collection featuring Popeye the Sailorman. The co-branded collection includes t-shirts, shorts, sweatshirts, socks, pajamas, and jogger pants that feature graphic art inspired by the Popeye franchise. The Popeye brand is owned by King Features Syndicate, a unit of Hearst … [Read more...] about Lefties Sets Sail With Popeye-Themed Apparel Collection
Viz Media Tags WP Brands As Its Agent in Oceania Markets
By Allison Watkinson TLL Reporter VIZ Media has appointed WP Brands as its Oceania licensing agency for the Australia and New Zealand regions. WP Brands is a licensing, marketing, and content syndication specialist for the Oceania markets. The agency offers its services for all categories of entertainment and lifestyle properties. “This is an amazing opportunity, and … [Read more...] about Viz Media Tags WP Brands As Its Agent in Oceania Markets