By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City metaverse project. The partnership, forged by Virtual Brands Group (VBG), has been among the most successful metaverse licensing projects to date. In fact, VBG and Forever 21 won the Licensing … [Read more...] about Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok
Social Media
Virtual Land For Sale in Newly Unveiled Sports Metaverse
By Gary Symons TLL Editor in Chief If you're in the market for a virtual football stadium, the Sports Metaverse will hold its first sale of virtual public lands, taking place July 14-15 on sportsmetaverse.co. The Sports Metaverse by SportsIcon is the world's first virtual world specifically focused on sports; a sector that has done particularly well in adoption of both the … [Read more...] about Virtual Land For Sale in Newly Unveiled Sports Metaverse
Social Media: Tik Tok Star Addison Rae Announces First Toy Line
Addison Rae, the fourth most popular social media star on Tok Tok, has announced her first toy line, in partnership with Bonkers Toys. “I have dreamt of having my own doll line since I was a little girl,” said Rae. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.” In a deal brokered by agency IMG, Addison's new collection … [Read more...] about Social Media: Tik Tok Star Addison Rae Announces First Toy Line
NFTs, social media and new retail rules at Licensing U
Topics have been announced for Licensing U, part of Licensing Expo being produced in May by Licensing International. The goal of the program is to provide attendees with information on the licensing industry. Expert-led education topics will include NFTs, TikTok, retail, and more. Passes for Licensing U will become available on April 11 on the online platform. "The licensing … [Read more...] about NFTs, social media and new retail rules at Licensing U
Brown & Friends Appearing in Starbucks For The Holidays
Adorable characters from the LINE app will be available at Starbucks through the holidays, thanks to a licensing deal with LINE FRIENDS. Starbucks this week announced the collaboration with LINE FRIENDS, a global brand and leading creative studio that has created some of the world’s most beloved characters. The joyful collection of lifestyle essentials featuring BROWN & … [Read more...] about Brown & Friends Appearing in Starbucks For The Holidays
Licensing Trends: Major Brands Are Betting On The Metaverse
By Alicia Rosa Brand Central Trends and Creative Services The Metaverse and the Thrill of the Hunt Virtual worlds are everything to consumers right now, especially for Gen Z and Gen Alpha. The pandemic forced brands to innovate their digital strategies and create more immersive experiences where people can interact with each other and their favorite brands. Beyond the virtual … [Read more...] about Licensing Trends: Major Brands Are Betting On The Metaverse
Music Licensing: Snapchat Inks Deal To Access Music From Sony
The social media giant Snapchat has signed a deal with Sony Music Entertainment, allowing it to include music from Sony artists in the app's library of licensed works. Users typically draw from that music library in order to add background music to their short videos. In recent years, deals with social media networks has become a lucrative revenue source for music … [Read more...] about Music Licensing: Snapchat Inks Deal To Access Music From Sony
Facebook Rebrands As ‘Meta’ And Unveils Its Strategy For the Metaverse
By Gary Symons TLL Editor in Chief Facebook CEO Mark Zuckerberg unveiled today his new vision for the social media giant, introducing a major branding change of the parent company under the name Meta. More importantly, Zuckerberg outlined wholesale changes to the company that transformed the world of social media, in ways that will have major implications for the entire … [Read more...] about Facebook Rebrands As ‘Meta’ And Unveils Its Strategy For the Metaverse
Licensing Law: Trump Social Media Site Faces Potential Legal Action
By Gary Symons TLL Editor in Chief Former US President Donald Trump faces more legal troubles, as the Software Freedom Conservancy (SFC) says Trump's new social media network violates a free and open-source software licensing agreement by ripping off the decentralized social network Mastodon. The recently formed Trump Media and Technology Group (TMTG) now has 30 days to … [Read more...] about Licensing Law: Trump Social Media Site Faces Potential Legal Action
Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye
Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers. Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform's top stars. Recognizing Faye's massive influence with toy shoppers among TikTok's audience, Semaphore says … [Read more...] about Influencer Licensing: Semaphore Licensing Signs TikTok Star Gabi Faye