By Allison Watkinson TLL Reporter Poetic Brands has signed an agreement with the ACO to develop licensed apparel for the organization's Le Mans x Steve McQueen collaboration. Per the terms of the licensing agreement, Poetic Brands will design, manufacture and distribute a wide range of clothing inspired by film star Steve McQueen and the Le Mans racing brand. “For … [Read more...] about Poetic Brands Announces Le Mans x Steve McQueen Apparel
Sports
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
Why the Sports Licensing and Tailgate Show is a Must in 2025
By Gary Symons TLL Editor in Chief You have less than two weeks left before the biggest trade show in sports licensing begins at the Las Vegas Convention Center, starting January 22. The Sports Licensing and Tailgate Show (SLATS or the Tailgate Show) has 100 new exhibitors this year, adding up to a staggering 375 brands represented at what has become the sector's … [Read more...] about Why the Sports Licensing and Tailgate Show is a Must in 2025
Puma Pounces on Tiger Woods’ New Logo for Sun Day Red
By Gary Symons TLL Editor in Chief It's a trademark battle between the Puma and the Tiger, as the sportswear giant has filed a notice of opposition to the champion golfer's new logo. Tiger Woods has hit a second roadblock in establishing a trademark for his company Sun Day Red, as Puma filed its notice of opposition with the U.S. Patent and Trademark Office on January 2, … [Read more...] about Puma Pounces on Tiger Woods’ New Logo for Sun Day Red
MotoGP Authentics to Raise Funds for Valencia Flood Victims
By Gary Symons TLL Editor in Chief MotoGP Authentics will auction off 30 limited edition, signed helmets from the Superbike legend Carlos Checa, raising funds for Valencia flood relief. The auction is a collaboration between the two-time Grand Prix champion and MotoGP Authentics, which is operated by Memento Exclusives under license from Dorna Sports. Checa and MotoGP … [Read more...] about MotoGP Authentics to Raise Funds for Valencia Flood Victims
Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences
By Allison Watkinson TLL Reporter Netflix and Voldex have developed immersive NFL Christmas Games-inspired events on the Nextworld and NFL Universe Football experiences within the Roblox platform. Streaming live on Netflix, the NFL Christmas Games features teams like the Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers and Houston Texans as they compete in football … [Read more...] about Netflix and Voldex Develop NFL Christmas Events for Nextworld and NFL Roblox Experiences
NFL Extends Nike Partnership Through 2038
By Gary Symons TLL Editor in Chief Nike has successfully negotiated a massive, 10-year expansion of its already lengthy partnership with the National Football League. The 12-year collaboration with the NFL is among the company's most important partnerships, and has also been a huge benefit to the league. The parties have now decided to eliminate any uncertainty … [Read more...] about NFL Extends Nike Partnership Through 2038
Penn State Wins ‘Historic’ Victory in Trademark Case
By Gary Symons TLL Editor in Chief A jury has found that online retailer Vintage Brand infringed on trademarks for Pennsylvania State University, by selling unlicensed merchandise with "historic" images. Penn State had sued Vintage Brand, as well as Prep Sportswear and their founder, Chad Hartvigson. The university alleged the defendants infringed on the Penn State … [Read more...] about Penn State Wins ‘Historic’ Victory in Trademark Case
Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson's enduring contributions to baseball and civil rights. Robinson shattered … [Read more...] about Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
EA Sports Licenses Women’s Hockey for NHL 25
By Allison Watkinson TLL Reporter Electronic Arts has signed a multi-year licensing partnership with the Professional Women’s Hockey League (PWHL) for EA Sports NHL 25. The move is another indicator of the growing popularity of women's sports. “EA Sports is proud to support the PWHL, which has pioneered the growth of women’s hockey in North America,” said EA Sports … [Read more...] about EA Sports Licenses Women’s Hockey for NHL 25