The collectiles and card company Panini America has announced its second collaboration with Reebok to represent football star Emmitt Smith. The collection includes footwear, apparel and trading cards and came out June 14. Commemorating the release, each Panini x Reebok ES22 Color Blast pair of shoes purchased will come with a limited-edition Panini x Reebok Prizm Emmitt Smith … [Read more...] about Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
Sports
The Lego Group and Aston Martin Race Into Licensed Toys
By Allison Watkinson TLL Reporter The Lego Group has launched a set of licensed Speed Champions toys as part of a new partnership with the luxury car brand, Aston Martin. The Lego x Aston Marton licensing partnership features a double pack of buildable Lego Speed Champions toys that are based on the AMR23 Aramco Formula 1 race car and the Aston Martin Lagonda Vantage safety … [Read more...] about The Lego Group and Aston Martin Race Into Licensed Toys
Panini America Steps Into the Ring with Professional Fighters League
By Allison Watkinson TLL Reporter Panini America and the Professional Fighters League (PFL) have announced a multi-year licensing partnership for sports trading cards. Professional Fighters League is a global mixed-martial arts league that includes distinct features, including a sports-season format and a proprietary technology system called PFL … [Read more...] about Panini America Steps Into the Ring with Professional Fighters League
Licensing Roundup: Landslide of Deals as Expo Approaches
TLL Staff 'Tis the season for licensing deals, and this week there are too many deals to count as companies rush to put their best foot forward for the upcoming Licensing Expo in Las Vegas. Here's a quick hit list of selected deals: Dolly Parton Gets All Dolled Up With Krispy Kreme Donuts When it comes to pairing “sweets” for the first time, it doesn’t get any sweeter … [Read more...] about Licensing Roundup: Landslide of Deals as Expo Approaches
RWS Global Acquires Great Big Events, Launches New Sports Division
By Gary Symons TLL Editor in Chief Big news in the world of experiential licensing today, as live entertainment giant RWS Global has acquired Great Big Events. The deal combines RWS, arguably the world leader in live entertainment productions, with Great Big Events, which is among the world's top sports event production companies. RWS Global creates customized … [Read more...] about RWS Global Acquires Great Big Events, Launches New Sports Division
A’ja Wilson: Of Course She Has a Nike Shoe!
Nike Signs WNBA Star A'ja Wilson as Signature Athlete By Gary Symons TLL Editor in Chief Sportswear giant Nike has signed A'ja Wilson as its latest signature athlete, and has created a new branded shoe in her name. Nike says the move marks the next chapter of its partnership with one of the greatest athletes in basketball today. As part of their collaboration, Nike … [Read more...] about A’ja Wilson: Of Course She Has a Nike Shoe!
Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Premier League and Fanatics Collectibles have announced an exclusive multi-year licensing partnership for trading cards, games and stickers. The Premier League is a UK-based professional football organization that produces competitive football games that are broadcast in 185 countries around the world. Per the terms of the licensing … [Read more...] about Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
Beekeeper Gets His Own Topps Trading Card After Saving MLB Game
By Gary Symons TLL Editor in Chief It's been an un-bee-lievable week for Matt Hilton, who just got his own trading card deal with Topps after saving the day at an MLB game in Arizona's Chase Field. The intrepid beekeeper was called in after a swarm of bees settled in behind home plate, delaying the game between the Arizona Diamondbacks and the LA Dodgers. Hilton arrived … [Read more...] about Beekeeper Gets His Own Topps Trading Card After Saving MLB Game
Caitlin Clark to Sign Landmark Deal With Nike
By Gary Symons TLL Editor in Chief NCAA basketball star Caitlin Clark is on the verge of scoring another slam dunk for women's sports. The University of Iowa star and number one pick in the WNBA draft is reportedly about to sign a record-setting, $28 million contract with Nike. According to reporting by The Wall Street Journal and The Athletic, the deal will span eight … [Read more...] about Caitlin Clark to Sign Landmark Deal With Nike
Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR
By Allison Watkinson TLL Reporter Montana professional bull rider Jonnie Jonckowski, is launching a new line of licensed merchandise with the Professional Bull Riders organization. The licensing partnership between Jonckowski and PBR will feature several seasonal merchandise collections that will each include a range of items such as jackets, crew necks, hoodies, … [Read more...] about Bull Riding Legend Jonnie Jonckowski Launches Licensed Merchandise with PBR