By Gary Symons TLL Editor in Chief When you have little tikes selling Girl Scout cookies at a booth, doesn't it just make sense to have an actual Little Tikes cookie booth? Well, apparently the Girl Scouts of the USA thought so. The Little Tikes Company has partnered with Girl Scouts of the USA to introduce the Little Tikes 2-in-1 Girl Scout Cookie Booth … [Read more...] about Earthbound Brokers Deal for Little Tykes x Girl Scouts Cookie Booth
Toys and Games
LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
By Allison WatkinsonTLL ReporterThe LEGO Group is launching a LEGO Braille Bricks set in partnership with World Blind Union and Be My Eyes.Developed and tested in close collaboration with blind organizations from around the world, the LEGO Braille Bricks Play with Braille set includes 287 bricks in white, yellow, green, red and blue. The studs on each brick are arranged to … [Read more...] about LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
Hasbro Announces First Women Innovators of Play Virtual Event
By Allison WatkinsonTLL ReporterHasbro is hosting a virtual event called Hasbro: Women Innovators of Play to educate participants on women's contributions to the entertainment industry. The event includes discussions surrounding leadership, innovation, and creativity with prominent women from the toy and entertainment industry.Speakers for the upcoming event include board game … [Read more...] about Hasbro Announces First Women Innovators of Play Virtual Event
Walmart Releases Its Influential Top Toys List For 2023
By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023
Licensing Colossus Barbie Surpasses $1 Billion at Box Office
Barbie Franchise Announces New Licensed Products, Including 'Weird Barbie' By Gary Symons TLL Editor in Chief The Barbie Movie hit a new milestone, surpassing $1 billion at the global box office, spawning a new wave of licensed Barbie merch. The unstoppable film that has shocked the movie-going world broke the $1 billion in just over two weeks since its July release, … [Read more...] about Licensing Colossus Barbie Surpasses $1 Billion at Box Office
UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
By Gary Symons TLL Editor in Chief Toy giant LEGO says it will not allow commercial use of its iconic mini-figures for animated videos that are commercial in nature. The statement comes in the recent 'Leggo My LEGO' dispute, in which LEGO sent a cease and desist letter to the band LS Dunes, demanding they take down a recent music video. The reason? The band, whose members … [Read more...] about UPDATE: LEGO Issues Statement In “Leggo My LEGO” Dispute With Punk Rockers
LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
By Allison WatkinsonTLL ReporterLEGO has revealed its second series of Marvel Studios Disney+ Collectible Minifigures which features twelve officially licensed Marvel characters. The characters featured in the co-branded LEGO Minifigures series are Storm, She-Hulk, Agatha Harkness, Wolverine, Echo, Moon Knight, Hawkeye, Kate Bishop, The Werewolf, Goliath, Mr. Knight, and Beast. … [Read more...] about LEGO Reveals Second Series of Marvel Studios Minifigure Collectibles
PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys
By Allison WatkinsonTLL ReporterKetnipz and PopSockets have partnered on a co-branded range of fidget toys and phone accessories featuring licensed illustrations of Ketnipz self-care mascot, Bean.Ketnipz is an Instagram-based webcomic and lifestyle brand that was created by illustrator Harry Hambley in 2016. The webcomic uses the Bean character to explore themes such as mental … [Read more...] about PopSockets and Ketnipz Collaborate on Mental Health Sensory Toys
Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
By Allison WatkinsonTLL ReporterMGA Entertainment's Bratz fashion doll brand is partnering with Kylie Jenner for a line of limited-edition Bratz x Kylie Collectibles.The new licensed Kylie Jenner collection marks the first time that a celebrity has been featured as a Bratz doll. “This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s … [Read more...] about Kylie Jenner Partners With MGA Entertainment On Celebrity Bratz Doll
Toy Association Names Top STEAM Toys for Smart Kids
By Allison Watkinson TLL Reporter The Toy Association has released its Back to School STEAM Toy Shopping List, which features 25 officially accredited STEAM toys. "As families across the U.S. get ready for another back-to-school season, our list offers parents a well-vetted guide that will help kids flourish this academic year and build skills through engaging, … [Read more...] about Toy Association Names Top STEAM Toys for Smart Kids