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Literary Licensing: AtGames Turns Dr. Seuss Into a Pinball Wizard

Interactive gaming company AtGames says classic Dr. Seuss properties will be featured in new virtual pinball tables for the AtGames Legends Arcade. AtGames is a leader in consumer-oriented, interactive entertainment products, creating best-selling classic video game… . . . read more

Cuphead on a Roll With New Show, Agents, and Merch Deals

The gaming franchise Cuphead is having a breakout year in the licensing space, and has now announced new deals in its rapidly expanding portfolio. The game has already inspired the hit series The Cuphead Show, which will be… . . . read more

Licensing Law: Roblox Sues WowWee For Allegedly Selling Toys Based On Its IP

By Gary Symons TLL Editor in Chief The metaverse platform Roblox is suing the Hong Kong toy company WowWee for a line of toys it says were inspired by Roblox avatars. The suit is aimed… . . . read more

Spin Master’s Bakugan Enters the Metaverse Through Roblox

By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. “Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with… . . . read more

MGM’s Vikings Invade Digital Gaming With NetEase Deal

By Gary Symons TLL Editor in Chief MGM and NetEase Games have launched the first crossover event between the mobile game Vikingard and the hit series Vikings. The partners say the integration will feature content… . . . read more

Video Game Licensing: EA Sports Signs New Partnership With LaLiga

By Gary Symons TLL Editor in Chief Electronic Arts has entered into an expansive, multi-year partnership with LaLiga, the premier league for professional football in Spain. Starting in the 2023/2024 season, the partnership between EA… . . . read more

Feature Report: Is There a Future for NFTs After Market Meltdown?

By Gary Symons TLL Editor in Chief If you want to know how investors feel about NFTs right now, just follow the sound of the screaming. That should lead you to the hilariously apt Bear… . . . read more

IMG Signs Agency Agreement With Gaming Giant Ubisoft

IMG continued its hot streak in July, announcing it has been named the exclusive licensing agency for Ubisoft franchises Assassin’s Creed and Rainbow Six Siege in Europe and Asia. Just last week, TLL reported IMG… . . . read more

NFT Backlash Continues As Mojang Bans the Tech from Minecraft

By Gary Symons TLL Editor in Chief Minecraft, one of the world’s most popular games and metaverse platforms, has banned the use of non-fungible tokens (NFTs). The move is part of a much wider backlash… . . . read more

Experiential Licensing: Angry Birds Staging First-Ever Live Show

Allison Watkinson TLL Editor in Chief Angry Birds is tapping into the explosive growth of Location-Based Entertainment, announcing its first-ever live show. The new show will be produced in partnership between Kilburn Live, a global market… . . . read more


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