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Entertainment/Character

Birthday Cheer

How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…


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Experiential

Experiential: Live Shows, Tech & Film

New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…


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Experiential

Pop-ups, Social Causes & Documentaries

The latest experiential and other marketing initiatives to impact the licensing business.

Featuring: Warner Bros., Endeavor, Epic Rights, Funko, Hasbro, and more…


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Business

M&A, Experiential & Legal

A collection of this week’s top hits and must-reads in easily digestible format.

Featuring: Jurassic World, American Girl, emoji, FDNY, Geoworld, Stan Lee, and more…


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Experiential

Experiential, New Media & Partnerships

New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…


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Business

M&A & Experiential

A wrap-up of the latest acquisitions, launches, and deals to impact the licensing industry. Featuring Norsstrom, Universal, McDonald’s, LEGO, Pantone, and more…

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Experiential

Streaming & Experiential Power Up

Amazon and Netflix expand their content reach; plus, new experiential/travel initiaitives from Japan, the U.K., and the U.S.…


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Entertainment/Character

Entertaining Deals & Experiences

The latest in partnerships and buyouts between entertainment media companies resulting in new creative content and experiential initiaives…


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Theme Parks

Experiential Licensing: Targeting Travelers

With travel spending expected to increase dramatically over the next several years, see the latest theme park and experiential initiatives to impact branding and licensing this year…


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Editorial

Year in Review: A Study in Contrasts

In 2016, we tracked 2.7% growth worldwide from the previous year to bring licensed retail sales up to a record $167.5 billion. The next two years’ worth of sales will grow as well, provided that brands continue to straddle the line between two extremes…


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