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Experiential

A New Kind of Constellation, Stage Shows & Sporting Events

NASA finds Godzilla in space; expanded experiences for Star Trek, Peg + Cat, and Trolls; plus, news from cheer, polo, and esports…


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Entertainment/Character

NYCC 2018: A Bigger, Badder Nostalgia Rush

Now in its 13th year, NYCC emerged bigger than ever before as an estimated 250,000 attendees swarmed the city. Our editor shares her impressions of the show and top takeaways…


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Experiential

Roundup: M&A, Experiential & Media

The top news impacting licensing this week. Featuring: Warner Bros., Procter & Gamble, ZAG, Sears, ABG, Heritage Home, and more…


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Experiential

Experiential & Content Initiatives: From Theme Parks to Boxing Matches

New partnerships between CBS x Six Flags, eOne x Alibaba, expansion from Funko, Bandai Namco, and Koso Rose Media, plus the big take-aways from the Logan Paul x KSI match…


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Experiential

Experiential Outburst: Mickey, Munchies & More

This week we feature Mickey’s 90th anniversary celebrations; Vice and Fremantle co-owned Munchies gets a food court; Real Simple comes to Brooklyn, and more…


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Expertiential

Retail & Experiential: Theme Parks, Amazon Go & More

The top news this week from Cartoon Network, Amazon, Walmart, Microsfot, Animaccord, CBS, Sanrio, Smithsonian, Nordstrom, and more…


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Experiential

Experiential Watch: Stage Shows, Events & Attractions

This week’s must read experiential deals features Aardman, Discovery, Hasbro, Sequential Brands, Warner Bros., Zag Heroez, and more…


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Entertainment/Character

Property Guys: Disney, Nintendo & Other Empires

Disney buys up new Manhattan digs, Spin Master moves into Russia, Nintendo builds a park, Snoopy goes to space, and more…


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Esports

Esports Watch: New Leagues & Expansions

The top esports news and activations from UTA, Activision Blizzard, Bandai Namco, the IOC, steamers YouTube and Twitch, and more…


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Experiential

Content Watch: New Series & Activations

Differential Brands buys GBG—Plus, the latest in activations and experiences from Michael Jackson, eOne, Maxim, Universal, Warner Bros., Amazon, Nick, Hasbro, and more…


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