By Gary Symons TLL Editor in Chief Disney is launching a wealth of licensing deals for Winnie the Pooh’s 95th anniversary, but we just had to draw your attention to a clever collaboration with travel… . . . read more
Hot Wheels Monster Trucks Go Live
August 18, 2021
Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with… . . . read more
US Air Force Takes Wing With Dignitas For Esports
July 22, 2021
The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more
OceanX Takes Over Crayola Experience
July 7, 2021
Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the… . . . read more
MyLife and Travel + Leisure Partner On ‘Mindful Travel’ App
July 1, 2021
Travel is starting to come back as vaccine programs in the US and abroad approach herd immunity status, and that is touching off a wave of new licensing deals. Among them, Meredith Corporation’s MyLife is teaming up… . . . read more
Academic Travel and American Girl Create Vacation Experiences
June 30, 2021
Curated trips bring the worlds of popular American Girl historical characters to life for fans It seems like an age since Americans could travel safely and reliably abroad, but as vaccination programs roll out, companies… . . . read more
Fabletics Partners With Tough Mudder
June 21, 2021
The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven’t seen a Tough Mudder event, the company specializes… . . . read more
Wham-O Gets Into Board Games in Deal With Winning Moves Games
June 14, 2021
Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into… . . . read more
Fine Art Meets Fine Fragrance At Van Gogh Museum
May 26, 2021
Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more
UFC Taps Startup Fabacus For Fan Reward Program
May 25, 2021
In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s… . . . read more