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Food and Beverages

Snacking on Branding

Shopkins opens a pop-up shop in NYC; Ferrero builds its brand portfolio, Transformers take the cake, and more…


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Entertainment/Character

Entertainment in Experiential & Social

Follow the latest in social media trends and experiental licensing, and what that means for entertainment/character brands.

Featuring: Sanrio, Disney, LEGO, Cartoon Network, and more…


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Business

M&A & Experiential

Business moves, merges, and new experiential partnerships.

Featuring: Nickelodeon, Spin Master, Warner Bros., eOne, Peanuts, Lionsgate, and more…


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LEGAL

Legal Updates

Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…


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Theme Parks

Paramount, Disney & Masha Expand Attractions

Paramount opens a new park in the U.K. with planned licensed attractions, Disney makes headway on new rides, and Masha and the Bear expands in Italy…

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Experiential

Experiential Roundup

See the latest in experiential licensing initiatives worldwide

Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…


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Experiential

Upcoming Branded Attractions at Theme Parks Worldwide

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better…

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Experiential

Licensing in the $40.4 Billion Theme Park Business

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…


. . . read more

Retail

Retail Roundup

Keep track of the latest retail initiatives to impact the licensing industry.

Featuring: Sanrio, Liverpool FC, Disney, Moose Toys, Taco Bell, and more…


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Experiential Licensing

Experiential Activations

Keep track of the latest experiential marketing moves.

Featuring: Hasbro, Warner Bros., DreamWorks, PepsiCo, Nelvana, Cartoon Network, and more…


. . . read more


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