Shopkins opens a pop-up shop in NYC; Ferrero builds its brand portfolio, Transformers take the cake, and more…
Entertainment/Character
Entertainment in Experiential & Social
May 15, 2017
Follow the latest in social media trends and experiental licensing, and what that means for entertainment/character brands.
Featuring: Sanrio, Disney, LEGO, Cartoon Network, and more…
Business
M&A & Experiential
May 5, 2017
Business moves, merges, and new experiential partnerships.
Featuring: Nickelodeon, Spin Master, Warner Bros., eOne, Peanuts, Lionsgate, and more…
LEGAL
Legal Updates
April 10, 2017
Margaritaville gets a win against casino licensee, Konami is under action from an allegedly unlicensed soccer player, and Duke University steps in on behalf of one of its student-athletes…
Theme Parks
Paramount, Disney & Masha Expand Attractions
March 10, 2017
Paramount opens a new park in the U.K. with planned licensed attractions, Disney makes headway on new rides, and Masha and the Bear expands in Italy…
Experiential
Experiential Roundup
March 10, 2017
See the latest in experiential licensing initiatives worldwide
Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…
Experiential
Upcoming Branded Attractions at Theme Parks Worldwide
December 8, 2016
The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better…
Experiential
Licensing in the $40.4 Billion Theme Park Business
December 2, 2016
The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…
Retail
Retail Roundup
November 18, 2016
Keep track of the latest retail initiatives to impact the licensing industry.
Featuring: Sanrio, Liverpool FC, Disney, Moose Toys, Taco Bell, and more…
Experiential Licensing
Experiential Activations
October 28, 2016
Keep track of the latest experiential marketing moves.
Featuring: Hasbro, Warner Bros., DreamWorks, PepsiCo, Nelvana, Cartoon Network, and more…