Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…
Experiential
Experiential & Partnerships Roundup: Worldwide
April 8, 2019
Muji launches another hotel, while Peter Rabbit hops into a kid-friendly lodging; Bulu crafts subscription crafts for Crayola; Live Nation launches a Kidz Bop Workshop, and more…
Experiential
Experiential, Social & Retail: Updates
March 22, 2019
Retailers DSW and Nine West have a new name, FAO and LEGO expand in China, Instagram introduces in-app checkout, Funko now has a baseball stadium, Discovery comes to McDonald’s, and more…
Business
M&A & CSR
January 7, 2019
We wrap up some of the biggest moves to impact business in 2019 and highlight those who are particularly good and doing good—Apple, IOC, Alibaba, Sesame Workshop, ABG, eOne, NASCAR, and more…
Experiential
Experiential & Promotional Roundup
December 11, 2018
The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…
Experiential
A New Kind of Constellation, Stage Shows & Sporting Events
October 26, 2018
NASA finds Godzilla in space; expanded experiences for Star Trek, Peg + Cat, and Trolls; plus, news from cheer, polo, and esports…
Entertainment/Character
NYCC 2018: A Bigger, Badder Nostalgia Rush
October 10, 2018
Now in its 13th year, NYCC emerged bigger than ever before as an estimated 250,000 attendees swarmed the city. Our editor shares her impressions of the show and top takeaways…
Experiential
Roundup: M&A, Experiential & Media
September 18, 2018
The top news impacting licensing this week. Featuring: Warner Bros., Procter & Gamble, ZAG, Sears, ABG, Heritage Home, and more…
Experiential
Experiential & Content Initiatives: From Theme Parks to Boxing Matches
September 4, 2018
New partnerships between CBS x Six Flags, eOne x Alibaba, expansion from Funko, Bandai Namco, and Koso Rose Media, plus the big take-aways from the Logan Paul x KSI match…
Experiential
Experiential Outburst: Mickey, Munchies & More
August 21, 2018
This week we feature Mickey’s 90th anniversary celebrations; Vice and Fremantle co-owned Munchies gets a food court; Real Simple comes to Brooklyn, and more…