NASA finds Godzilla in space; expanded experiences for Star Trek, Peg + Cat, and Trolls; plus, news from cheer, polo, and esports…
Entertainment/Character
NYCC 2018: A Bigger, Badder Nostalgia Rush
October 10, 2018
Now in its 13th year, NYCC emerged bigger than ever before as an estimated 250,000 attendees swarmed the city. Our editor shares her impressions of the show and top takeaways…
Experiential
Roundup: M&A, Experiential & Media
September 18, 2018
The top news impacting licensing this week. Featuring: Warner Bros., Procter & Gamble, ZAG, Sears, ABG, Heritage Home, and more…
Experiential
Experiential & Content Initiatives: From Theme Parks to Boxing Matches
September 4, 2018
New partnerships between CBS x Six Flags, eOne x Alibaba, expansion from Funko, Bandai Namco, and Koso Rose Media, plus the big take-aways from the Logan Paul x KSI match…
Experiential
Experiential Outburst: Mickey, Munchies & More
August 21, 2018
This week we feature Mickey’s 90th anniversary celebrations; Vice and Fremantle co-owned Munchies gets a food court; Real Simple comes to Brooklyn, and more…
Expertiential
Retail & Experiential: Theme Parks, Amazon Go & More
August 6, 2018
The top news this week from Cartoon Network, Amazon, Walmart, Microsfot, Animaccord, CBS, Sanrio, Smithsonian, Nordstrom, and more…
Experiential
Experiential Watch: Stage Shows, Events & Attractions
July 23, 2018
This week’s must read experiential deals features Aardman, Discovery, Hasbro, Sequential Brands, Warner Bros., Zag Heroez, and more…
Entertainment/Character
Property Guys: Disney, Nintendo & Other Empires
July 16, 2018
Disney buys up new Manhattan digs, Spin Master moves into Russia, Nintendo builds a park, Snoopy goes to space, and more…
Esports
Esports Watch: New Leagues & Expansions
July 9, 2018
The top esports news and activations from UTA, Activision Blizzard, Bandai Namco, the IOC, steamers YouTube and Twitch, and more…
Experiential
Content Watch: New Series & Activations
June 29, 2018
Differential Brands buys GBG—Plus, the latest in activations and experiences from Michael Jackson, eOne, Maxim, Universal, Warner Bros., Amazon, Nick, Hasbro, and more…