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Theme Parks

Paramount, Disney & Masha Expand Attractions

Paramount opens a new park in the U.K. with planned licensed attractions, Disney makes headway on new rides, and Masha and the Bear expands in Italy…

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Experiential

Experiential Roundup

See the latest in experiential licensing initiatives worldwide

Featuring: NASA, 20th Century Fox, Disney, Margaritaville, and more…


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Experiential

Upcoming Branded Attractions at Theme Parks Worldwide

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better…

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Experiential

Licensing in the $40.4 Billion Theme Park Business

The amusement/theme park business is ramping up, and for licensed brands, it’s only getting better. See the top parks and new licensing intiatives from Disney, NBCU, and others worldwide…


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Retail

Retail Roundup

Keep track of the latest retail initiatives to impact the licensing industry.

Featuring: Sanrio, Liverpool FC, Disney, Moose Toys, Taco Bell, and more…


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Experiential Licensing

Experiential Activations

Keep track of the latest experiential marketing moves.

Featuring: Hasbro, Warner Bros., DreamWorks, PepsiCo, Nelvana, Cartoon Network, and more…


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EXPERIENTIAL LICENSING

Content & Experiential Roundup

Keep track of the latest experiential and content deals.

Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…


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EXPERIENTIAL

With VR, Top Entertainment Properties Weave a Web Around Fans

Virtual reality technology is giving entertainment licensors a way to immerse fans more fully in their favorite franchises, with perennial properties including…


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LICENSING EXPO 2016

Franchises and the 360 Experience Dominate Vegas

Over the last week, 16,000 attendees braved triple-digit temperatures at Licensing Expo 2016 in Las Vegas. See the top trends emerging from the show this year…


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LICENSING EXPO 2016

360 Degrees to Every Brand

The 360 program is being ubiquitous amongst brands. See what new developments arose from Licensing Expo 2016…


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