Disney buys up new Manhattan digs, Spin Master moves into Russia, Nintendo builds a park, Snoopy goes to space, and more…
Esports
Esports Watch: New Leagues & Expansions
July 9, 2018
The top esports news and activations from UTA, Activision Blizzard, Bandai Namco, the IOC, steamers YouTube and Twitch, and more…
Experiential
Content Watch: New Series & Activations
June 29, 2018
Differential Brands buys GBG—Plus, the latest in activations and experiences from Michael Jackson, eOne, Maxim, Universal, Warner Bros., Amazon, Nick, Hasbro, and more…
Business
Experiential, Content & Alternative Initiatives
June 18, 2018
This week’s must-read punchlist spanning everything from hotels to pop-up shops, new digital content initiatives, and partnerships…
Experiential Licensing
Experiential Activations
June 4, 2018
These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…
Entertainment/Character
Birthday Cheer
May 11, 2018
How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…
Experiential
Experiential: Live Shows, Tech & Film
May 7, 2018
New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…
Experiential
Pop-ups, Social Causes & Documentaries
April 30, 2018
The latest experiential and other marketing initiatives to impact the licensing business.
Featuring: Warner Bros., Endeavor, Epic Rights, Funko, Hasbro, and more…
Business
M&A, Experiential & Legal
April 9, 2018
A collection of this week’s top hits and must-reads in easily digestible format.
Featuring: Jurassic World, American Girl, emoji, FDNY, Geoworld, Stan Lee, and more…
Experiential
Experiential, New Media & Partnerships
April 3, 2018
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…