How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…
Experiential
Experiential: Live Shows, Tech & Film
May 7, 2018
New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…
Experiential
Pop-ups, Social Causes & Documentaries
April 30, 2018
The latest experiential and other marketing initiatives to impact the licensing business.
Featuring: Warner Bros., Endeavor, Epic Rights, Funko, Hasbro, and more…
Business
M&A, Experiential & Legal
April 9, 2018
A collection of this week’s top hits and must-reads in easily digestible format.
Featuring: Jurassic World, American Girl, emoji, FDNY, Geoworld, Stan Lee, and more…
Experiential
Experiential, New Media & Partnerships
April 3, 2018
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…
Business
M&A & Experiential
March 12, 2018
A wrap-up of the latest acquisitions, launches, and deals to impact the licensing industry. Featuring Norsstrom, Universal, McDonald’s, LEGO, Pantone, and more…
Experiential
Streaming & Experiential Power Up
February 12, 2018
Amazon and Netflix expand their content reach; plus, new experiential/travel initiaitives from Japan, the U.K., and the U.S.…
Entertainment/Character
Entertaining Deals & Experiences
January 29, 2018
The latest in partnerships and buyouts between entertainment media companies resulting in new creative content and experiential initiaives…
Theme Parks
Experiential Licensing: Targeting Travelers
January 16, 2018
With travel spending expected to increase dramatically over the next several years, see the latest theme park and experiential initiatives to impact branding and licensing this year…
Editorial
Year in Review: A Study in Contrasts
January 8, 2018
In 2016, we tracked 2.7% growth worldwide from the previous year to bring licensed retail sales up to a record $167.5 billion. The next two years’ worth of sales will grow as well, provided that brands continue to straddle the line between two extremes…