Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Eatwith in Tasty Collaboration With MASTERCHEF

Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world’s largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay company which produces the hit culinary competition series MASTERCHEF. This week the two culinary powerhouses announced they are extending their partnership with all-new, live, online cooking classes hosted by MASTERCHEF contestants from past seasons. Adding to the 400+ dining experiences booked to date, the new Eatwith MASTERCHEF virtual format will give fans and home cooks alike a unique opportunity to invite their favorite MASTERCHEF contestants into their kitchens for… . . . read more

EXPERIENTIAL

M&A & Partnerships

This week in mergers, aquisitions, and partnerships:

Crunchyroll is now the majority investor in VIZ Media Europe Group, consolidating its hold over the European anime market, and Dr. Seuss Enterprises launches a new 5-year touring show with Kilburn…


. . . read more

Experiential

Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…


. . . read more

Experiential

Experiential & Partnerships Roundup: Worldwide

Muji launches another hotel, while Peter Rabbit hops into a kid-friendly lodging; Bulu crafts subscription crafts for Crayola; Live Nation launches a Kidz Bop Workshop, and more…


. . . read more

Experiential

Experiential, Social & Retail: Updates

Retailers DSW and Nine West have a new name, FAO and LEGO expand in China, Instagram introduces in-app checkout, Funko now has a baseball stadium, Discovery comes to McDonald’s, and more…


. . . read more

Business

M&A & CSR

We wrap up some of the biggest moves to impact business in 2019 and highlight those who are particularly good and doing good—Apple, IOC, Alibaba, Sesame Workshop, ABG, eOne, NASCAR, and more…


. . . read more

Experiential

Experiential & Promotional Roundup

The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…


. . . read more

Experiential

A New Kind of Constellation, Stage Shows & Sporting Events

NASA finds Godzilla in space; expanded experiences for Star Trek, Peg + Cat, and Trolls; plus, news from cheer, polo, and esports…


. . . read more

Entertainment/Character

NYCC 2018: A Bigger, Badder Nostalgia Rush

Now in its 13th year, NYCC emerged bigger than ever before as an estimated 250,000 attendees swarmed the city. Our editor shares her impressions of the show and top takeaways…


. . . read more

Experiential

Roundup: M&A, Experiential & Media

The top news impacting licensing this week. Featuring: Warner Bros., Procter & Gamble, ZAG, Sears, ABG, Heritage Home, and more…


. . . read more


(-000tll-)