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Experiential Licensing: Crayola Seeks Partners For Location-Based Entertainment Experiences 

Move over LegoLand, and step aside Disney World: the world famous Crayola brand is making a move to expand its location-based, experiential entertainment franchise. Crayola LLC announced this week it is actively seeking partners around… . . . read more

Licensing Agencies: The Point.1888 Jumps On Board With New Client Flip Out

Flip Out, the UK’s leading trampoline and adventure park operator, is to embark on its first ever brand licensing program with the help of its new agent The Point.1888. With 27 sites across the UK,… . . . read more

Experiential Licensing: Mattel, Mobil 1 Partner On First Ever UNO World Championship in Vegas

Mattel says select fans will compete at the first-ever official UNO Championship Series Vegas Invitational Tournament, sponsored by Mobil 1, in Las Vegas on Nov. 11. The event is part of Mattel’s 50th anniversary licensing… . . . read more

Disney’s Winnie The Pooh Gets A “Bearbnb”

By Gary Symons TLL Editor in Chief Disney is launching a wealth of licensing deals for Winnie the Pooh’s 95th anniversary, but we just had to draw your attention to a clever collaboration with travel… . . . read more

Hot Wheels Monster Trucks Go Live

Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with… . . . read more

US Air Force Takes Wing With Dignitas For Esports

The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside… . . . read more

OceanX Takes Over Crayola Experience

Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the… . . . read more

MyLife and Travel + Leisure Partner On ‘Mindful Travel’ App

Travel is starting to come back as vaccine programs in the US and abroad approach herd immunity status, and that is touching off a wave of new licensing deals. Among them, Meredith Corporation’s MyLife  is teaming up… . . . read more

Academic Travel and American Girl Create Vacation Experiences

Curated trips bring the worlds of popular American Girl historical characters to life for fans It seems like an age since Americans could travel safely and reliably abroad, but as vaccination programs roll out, companies… . . . read more

Fabletics Partners With Tough Mudder

The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven’t seen a Tough Mudder event, the company specializes… . . . read more


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