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Wham-O Gets Into Board Games in Deal With Winning Moves Games

Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into… . . . read more

Fine Art Meets Fine Fragrance At Van Gogh Museum

Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and… . . . read more

UFC Taps Startup Fabacus For Fan Reward Program

In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s… . . . read more

St. Andrews Links Tees Off With The Point.1888

The world’s most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing… . . . read more

EA Tees Off On New Partnership With PGA

Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As… . . . read more

Hasbro ‘Passes Go’ With Lifesized Monopoly Attraction

Hasbro and Partner Gamepath Say Immersive Monopoly Game Coming to London This Summer Hasbro is pulling out all the stops on its latest foray into the entertainment industry, partnering with Gamepath to create an immersive,… . . . read more

Funko Releases Six New Disney Games

Funko is once again teaming up with Disney to release six new board games for families, including Disney Mickey and the Beanstalk, Disney Pixar Toy Story Talent Show, Disney Mad Tea Party, Disney You Can Fly, ​and Disney… . . . read more

ZAG Invests In Interactive Storytelling Tech Firm Epopia

Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a “unique epistolary letter format that encourages children to… . . . read more

NERDS Sponsors Rube Goldberg Machine Contest … For Nerds

RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There’s something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not… . . . read more

Museum of Discovery & Science Goes Mesozoic With Dino Dana

Fort Lauderdale’s famous Museum of Discovery and Science is ushering in some Stegosaurus-sized fun for kids in a partnership based on Dino Dana The Movie. Kids will discover the wonders of the Mesozoic era, as… . . . read more


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