These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…
Birthday Cheer
How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…
Experiential: Live Shows, Tech & Film
New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…
Pop-ups, Social Causes & Documentaries
The latest experiential and other marketing initiatives to impact the licensing business.
Featuring: Warner Bros., Endeavor, Epic Rights, Funko, Hasbro, and more…
M&A, Experiential & Legal
A collection of this week’s top hits and must-reads in easily digestible format.
Featuring: Jurassic World, American Girl, emoji, FDNY, Geoworld, Stan Lee, and more…
Experiential, New Media & Partnerships
New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…
M&A & Experiential
A wrap-up of the latest acquisitions, launches, and deals to impact the licensing industry. Featuring Norsstrom, Universal, McDonald’s, LEGO, Pantone, and more…
Streaming & Experiential Power Up
Amazon and Netflix expand their content reach; plus, new experiential/travel initiaitives from Japan, the U.K., and the U.S.…
Entertaining Deals & Experiences
The latest in partnerships and buyouts between entertainment media companies resulting in new creative content and experiential initiaives…
Experiential Licensing: Targeting Travelers
With travel spending expected to increase dramatically over the next several years, see the latest theme park and experiential initiatives to impact branding and licensing this year…