Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS… . . . read more
Twin Studies Predict Strong Recovery For Licensing and Retail
February 22, 2021
By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging… . . . read more
Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
February 16, 2021
A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin’s Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency,… . . . read more
Eatwith in Tasty Collaboration With MASTERCHEF
December 11, 2020
Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith,… . . . read more
EXPERIENTIAL
M&A & Partnerships
September 23, 2019
This week in mergers, aquisitions, and partnerships:
Crunchyroll is now the majority investor in VIZ Media Europe Group, consolidating its hold over the European anime market, and Dr. Seuss Enterprises launches a new 5-year touring show with Kilburn…
Experiential
Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
April 16, 2019
Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…
Experiential
Experiential & Partnerships Roundup: Worldwide
April 8, 2019
Muji launches another hotel, while Peter Rabbit hops into a kid-friendly lodging; Bulu crafts subscription crafts for Crayola; Live Nation launches a Kidz Bop Workshop, and more…
Experiential
Experiential, Social & Retail: Updates
March 22, 2019
Retailers DSW and Nine West have a new name, FAO and LEGO expand in China, Instagram introduces in-app checkout, Funko now has a baseball stadium, Discovery comes to McDonald’s, and more…
Business
M&A & CSR
January 7, 2019
We wrap up some of the biggest moves to impact business in 2019 and highlight those who are particularly good and doing good—Apple, IOC, Alibaba, Sesame Workshop, ABG, eOne, NASCAR, and more…
Experiential
Experiential & Promotional Roundup
December 11, 2018
The latest in-store events and promotions from Williams Sonoma to Chick-fil-A, ecommerce and esports, Hasbro grows its entertainment centers and hotels, and more…