Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
Experiential Licensing

Experiential Activations

These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…


. . . read more

Entertainment/Character

Birthday Cheer

How old are you now? Well, Garfield and The Snowman are both 40, Mickey Mouse is 90, and…


. . . read more

Experiential

Experiential: Live Shows, Tech & Film

New and cutting-edge brand extentions from Feld Entertainment, Universal, Kraft Heinz, Disney, and more—with sequels greenlighted from Aardman and Paramount…


. . . read more

Experiential

Pop-ups, Social Causes & Documentaries

The latest experiential and other marketing initiatives to impact the licensing business.

Featuring: Warner Bros., Endeavor, Epic Rights, Funko, Hasbro, and more…


. . . read more

Business

M&A, Experiential & Legal

A collection of this week’s top hits and must-reads in easily digestible format.

Featuring: Jurassic World, American Girl, emoji, FDNY, Geoworld, Stan Lee, and more…


. . . read more

Experiential

Experiential, New Media & Partnerships

New content creation initiatives from Asmodee and DC Entertainment, Six Flags and Turner bring branded attractions to China, and more…


. . . read more

Business

M&A & Experiential

A wrap-up of the latest acquisitions, launches, and deals to impact the licensing industry. Featuring Norsstrom, Universal, McDonald’s, LEGO, Pantone, and more…

. . . read more

Experiential

Streaming & Experiential Power Up

Amazon and Netflix expand their content reach; plus, new experiential/travel initiaitives from Japan, the U.K., and the U.S.…


. . . read more

Entertainment/Character

Entertaining Deals & Experiences

The latest in partnerships and buyouts between entertainment media companies resulting in new creative content and experiential initiaives…


. . . read more

Theme Parks

Experiential Licensing: Targeting Travelers

With travel spending expected to increase dramatically over the next several years, see the latest theme park and experiential initiatives to impact branding and licensing this year…


. . . read more


(-000tll-)