By Allison Watkinson TLL Reporter Rocafella Leisure has entered a licensing agreement with Hasbro for a NERF Action Xperience entertainment centre in the UK. The NERF toy brand is best-known for a line of blasters that shoot foam-based projectiles. The brand is currently owned by the multinational entertainment conglomerate, Hasbro, Inc. The NERF-based family … [Read more...] about Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK
Experiential Licensing
Ghibli Studios Opens Long Awaited Theme Park in Japan
The dedicated fans of Studio Ghibli fans are celebrating this week as a new theme park opened based on the studio's animated hit films. Ghibli Park opened on Nov. 1 in Aichi prefecture, less than an hour by train from the major city Kyoto. The park brings to life characters and scenes from films like Spirited Away and My Neighbor Totoro in a facility built inside the Aichi … [Read more...] about Ghibli Studios Opens Long Awaited Theme Park in Japan
Dragon Ball-Inspired Symphony Coming to Canada
By Allison Watkinson TLL Reporter Kashamara Productions and Overlook Events will be bringing the officially licensed Dragon Ball Symphonic Adventure to Canada in 2023. Kashamara Productions is a newly-formed experiential licensing company that works on live events based on entertainment franchises. Created and produced by Overlook Events, the Dragon Ball Symphonic … [Read more...] about Dragon Ball-Inspired Symphony Coming to Canada
Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York
By Allison WatkinsonTLL Reporter Madame Tussauds New York and Warner Bros. Discovery Global Themed Entertainment are opening a horror-themed exhibit called Warner Bros. Icons of Horror. Madame Tussauds New York is an interactive wax museum that specializes in creating realistic figures based on celebrities, fictional characters, world leaders and more. The museum features … [Read more...] about Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York
Experiential Licensing: Columbia Pictures Aquaverse Launches in Thailand
By Allison WatkinsonTLL Reporter Sony Pictures Entertainment and Amazon Falls have opened a fully-branded theme park in Thailand called Columbia Pictures Aquaverse. Located in Bangsaray Bay, Pattaya, the themed water park offers rides and attractions based on licensed Columbia Pictures film franchises such as Ghostbusters, Hotel Transylvania, and more. Columbia … [Read more...] about Experiential Licensing: Columbia Pictures Aquaverse Launches in Thailand
Experiential Licensing: Falcon’s Beyond Announces Details of the Katmandu Theme Park|Punta Cana
By Allison WatkinsonTLL ReporterFalcon’s Beyond Global has announced details of its upcoming world-class theme park, Katmandu Park | Punta Cana.Falcon's Beyond is a fully integrated, top-tier experiential entertainment development enterprise focusing on a 360° IP Expander model.The company brings its own proprietary and partner IPs to global markets through owned and operated … [Read more...] about Experiential Licensing: Falcon’s Beyond Announces Details of the Katmandu Theme Park|Punta Cana
Falcon’s Beyond’s New Tech Is Bridging the Digital and Real Worlds
By Gary Symons TLL Editor in Chief Falcon's Beyond has unveiled a new technology it says will combine digital and real-world experiences in the metaverse. Falcon's Beyond is an integrated entertainment development company that has become a leader in the global experiential entertainment industry. Now, Falcon's is truly going beyond with the release of BeyondME, a new fan … [Read more...] about Falcon’s Beyond’s New Tech Is Bridging the Digital and Real Worlds
Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high-quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business … [Read more...] about Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the contest this year will be inspired by the Kraft Heinz brand Lunchables, and this year's task will fittingly be called Build A Lunchables. The contest … [Read more...] about Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
Universal Parks & Resorts Consolidates Its Operations
By Allison Watkinson TLL Reporter Universal Parks & Resorts has merged two of its key businesses to create a new division called Universal Products & Experiences (UP&E). The new division is a combination of the Universal Brand Development and Universal Parks & Resorts Merchandise Group. UP&E says its goal is to extend the company’s popular franchises … [Read more...] about Universal Parks & Resorts Consolidates Its Operations