By Gary Symons TLL Editor in Chief Falcon's Beyond has unveiled a new technology it says will combine digital and real-world experiences in the metaverse. Falcon's Beyond is an integrated entertainment development company that has become a leader in the global experiential entertainment industry. Now, Falcon's is truly going beyond with the release of BeyondME, a new fan … [Read more...] about Falcon’s Beyond’s New Tech Is Bridging the Digital and Real Worlds
Experiential Licensing
Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high-quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business … [Read more...] about Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
The crazy but always fascinating 2023 Rube Goldberg Machine Contest will be sponsored by Lunchables, giving kids a chance to seriously play with their food. The Rube Goldberg Institute for Innovation & Creativity says the contest this year will be inspired by the Kraft Heinz brand Lunchables, and this year's task will fittingly be called Build A Lunchables. The contest … [Read more...] about Rube Goldberg & Lunchables Reinvent Concept of ‘Playing With Your Food’
Universal Parks & Resorts Consolidates Its Operations
By Allison Watkinson TLL Reporter Universal Parks & Resorts has merged two of its key businesses to create a new division called Universal Products & Experiences (UP&E). The new division is a combination of the Universal Brand Development and Universal Parks & Resorts Merchandise Group. UP&E says its goal is to extend the company’s popular franchises … [Read more...] about Universal Parks & Resorts Consolidates Its Operations
Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
The Pink Panther Diamond has been stolen, and fans are invited to help the bungling Inspector Clouseau crack the case. The interactive adventure is a new program launched by MGM through a licensed app called Bounce. In partnership with MGM, the Bounce app will give users, better known as Bouncers, an interactive, app-navigated outdoor adventure, unlike anything before, … [Read more...] about Experiential Licensing: Embrace Your Inner Detective With MGM’s Pink Panther Adventure
Experiential Licensing: Angry Birds Staging First-Ever Live Show
Allison Watkinson TLL Editor in Chief Angry Birds is tapping into the explosive growth of Location-Based Entertainment, announcing its first-ever live show. The new show will be produced in partnership between Kilburn Live, a global market leader in branded live family entertainment, and Rovio Entertainment Corporation, creators of the global phenomenon Angry Birds mobile … [Read more...] about Experiential Licensing: Angry Birds Staging First-Ever Live Show
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
By Gary Symons TLL Editor in Chief Two hit shows are going on live tours, as location-based entertainment deals take off in the world of licensing. Last week The Licensing Letter reported on the new Sesame Street: The Musical that is hitting the stage in an off-Broadway production. This week we can report two new live shows are being produced based on Spy Ninjas and Hey … [Read more...] about Experiential Licensing: Spy Ninjas, Hey Duggee Go From Screen to Live Stage
Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
By Allison Watkinson TLL Reporter The children’s creativity brand, Crayola, has announced the addition of Andy Pence as Vice President of Crayola Experience and Location-Based Entertainment. Crayola LLC is a subsidiary of Hallmark Cards Inc. Internationally known for the Crayola Crayon which was first introduced in 1903, the Crayola brand has grown into a portfolio of art … [Read more...] about Experiential Licensing: Crayola Appoints New VP for Location-Based Entertainment
OceanX and Crayola Launch Program for World Oceans Day
By Allison Watkinson TLL Reporter The global ocean-based nonprofit OceanX and Crayola have launched a licensed, virtual-learning event in celebration of World Oceans Day. The OceanX-Crayola partnership originally began in 2021 with an immersive national takeover tour of Crayola Experience attractions, as well as the Crayola Experience Home Adventure Kit Ocean Edition. Now … [Read more...] about OceanX and Crayola Launch Program for World Oceans Day